About Boulevard

Boulevard is a cloud-based software designed to help salons and spas of all sizes manage bookings, appointments, payments, check-in and out, memberships, sales, and more on a unified portal. The platform enables organizations to define custom rules for scheduling tasks, staff permissions, service categories, and pricing across multiple products, brands, and locations.

Boulevard allows front desk administrators to handle walk-ins and capture customers' contact information via the iPad application and send alerts with arrival time to the assigned service professional. It offers a host of features such as credit and debit card processing, waitlists, appointment confirmation notifications, group booking, tagging, refunds management, barcode scanning, timeclock, and more. Salons can also create, launch, and run marketing campaigns to promote products, categorize clients, and request ratings and feedback.

Boulevard lets managers generate, export, and share reports to gain insights into business performance, client retention, gross sales, tips, utilization of resources, and other metrics. It also supports integration with various third-party client relationship management (CRM) and enterprise resource planning (ERP) systems via API.

Pricing starting from:

US$175.00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Boulevard

Key benefits of Boulevard

• On-brand client experience
• Reach out to past-due clients through text, email, or social media
• Keep staff connected with Boulevard’s mobile app
• Flexible permissions to compliment staff responsibilities
• Fast, secure, and 100% zero system downtime

Devices

Business size

S M L

Markets

United States

Supported Languages

English

Pricing starting from:

US$175.00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Boulevard

Images

Boulevard Software - Boulevard managing appointments
Boulevard Software - Boulevard booking confirmation
Boulevard Software - Boulevard booking view
Boulevard Software - Boulevard client profile
Boulevard Software - Boulevard front desk portal
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Boulevard video
Boulevard Software - Boulevard managing appointments
Boulevard Software - Boulevard booking confirmation
Boulevard Software - Boulevard booking view
Boulevard Software - Boulevard client profile
Boulevard Software - Boulevard front desk portal

Features

Total features of Boulevard: 78

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Alerts/Notifications
  • Appointment Management
  • Appointment Scheduling
  • Automated Scheduling
  • Barcode / Ticket Scanning
  • Booking Management
  • Calendar Management
  • Calendar Sync
  • Client Database
  • Client Management
  • Client Profiles
  • Commission Management
  • Confirmation/Reminders
  • Credit Card Processing
  • Customer Accounts
  • Customer Database
  • Customer History
  • Customer Surveys
  • Customisable Branding
  • Customisable Forms
  • Customisable Reports
  • Data Import/Export
  • Discount Management
  • Drag & Drop
  • Electronic Payments
  • Electronic Signature
  • Email Management
  • Email Marketing
  • Email Reminders
  • Employee Management
  • Employee Scheduling
  • Facility Scheduling
  • Feedback Management
  • For Barbershops
  • For Salons and Spas
  • Gift Card Management
  • Group Scheduling
  • Inventory Management
  • Inventory Tracking
  • Invoice Management
  • Item Management
  • Loyalty Program
  • Mobile Access
  • Multi-Location
  • Online Booking
  • Online Payments
  • Order Management
  • Payment Processing
  • Performance Metrics
  • Point of Sale (POS)
  • Purchase Order Management
  • Real Time Notifications
  • Real-time Scheduling
  • Receipt Management
  • Recurring Appointments
  • Reminders
  • Reporting & Statistics
  • Reservations Management
  • Resource Scheduling
  • Retail Inventory Management
  • Retail POS
  • Returns Management
  • Room Booking
  • SMS Messaging
  • Sales Reports
  • Sales Tax Management
  • Sales Trend Analysis
  • Scheduling
  • Self Service Portal
  • Stock Management
  • Task Scheduling
  • Third Party Integrations
  • Transaction History
  • Transaction Management
  • eCommerce Management

Alternatives

Vagaro

4.7
#1 Alternative to Boulevard
Vagaro is a web-based solution for salon, wellness and fitness center owners to promote their business, manage staff,...

Mindbody

4.0
#2 Alternative to Boulevard
Mindbody offers business management software for spas, salons, gyms, wellness practitioners and other class and...

Booker

4.1
#3 Alternative to Boulevard
Cloud-based online booking, scheduling, point of sale and marketing software - everything you need to run your salon...

Phorest

4.8
#4 Alternative to Boulevard
In addition to helping salons to effortlessly manage stock, staff and sales, Phorest Salon Software gives users the...

Reviews

Overall rating

4.5 /5
(194)
Value for Money
4.4/5
Features
4.2/5
Ease of Use
4.5/5
Customer Support
4.6/5

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Showing 5 reviews of 194
James B.
Overall rating
  • Industry: Consumer Services
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Boulevard elevates our customer experience, giving us a competitive edge

Reviewed on 23/9/2021

Stellar. Simply put the experience from onboarding, training and ongoing support is fantastic. I...

Stellar. Simply put the experience from onboarding, training and ongoing support is fantastic. I hear the horror stories from other Main Street owners using the more established incumbents in the space and I am glad I made the right decision to choose Boulevard!

Pros

The single unified design, the built in messenger and online booking workflow.
Compared with many established players who patch together different features with different user interface designs, Boulevard has one easy to use design. There is no jarring for the user when they switch features. It is all seamless.
The Messenger has helped reduce telephone time significantly and has about a 90% open rate. It also provides a detailed record or client requests, issues and concerns. With voice calls, notes are not always taken.
The online booking workflow has helped us increase self booking, allowing front desk to refocus time in other areas.

Cons

Boulevard feature development is continuous so I always feel confident that features and improvements will be added. One area that could do with improvement is the Guest Account Management. Ideally guests would like the ability to log in and see their service history and transactions in addition to being about to book. I know though that this is an area receiving some focus now and look forward to seeing improvements in 2022.

Alternatives Considered

Booker, Acuity Scheduling, Mindbody, ZENOTI and Phorest

Reasons for Choosing Boulevard

The software I inherited was over 10 yrs old on a Windows 7 machine. It was not connected to the internet for management outside the salon and generally the data was not accurate. We needed a cloud based solution and one with built in payments and online booking. I reviewed 6 solutions in depth with demos and by far Boulevard was the best.

Switched From

DaySmart Salon

Reasons for Switching to Boulevard

No Legacy software. Built from the ground up for the cloud. Plus built in messenger was huge.
Jeffrey N.
Overall rating
  • Industry: Retail
  • Company size: 11-50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Solid, reliable and modern software

Reviewed on 15/1/2022

Solid experience. It fulfills all of my needs. The extras will come, I'm confident.

Solid experience. It fulfills all of my needs. The extras will come, I'm confident.

Pros

If you're like me, you want to use a software that is most importantly reliable AND beautiful. I love what they did with the user interface. Booking appointments on the software is extremely easy, and new features are released periodically. They have a messaging center where we can quickly communicate with clients via SMS and a way to reach out to customer support quickly through their integration using INTERCOM chat.

Cons

I think the analytical reporting could be better. This might be something they can take from Booker's page. Some insight like how many customers are existing and how many are new would be great. How many booked online vs manual. Also, if they can integrate with Frederick or Emma, that would be awesome too. They are integrated with mailchimp which is nice.

Alternatives Considered

Meevo

Reasons for Choosing Boulevard

Booker was purely unreliable. Period. So many issues and downtime.

Switched From

Booker

Reasons for Switching to Boulevard

They allowed a trial where I could clearly see it's benefits. Meevo doesn't allow this at all. How can you trust a software company like that?!
Kitae K.
Overall rating
  • Industry: Consumer Services
  • Company size: 2-10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 2.0 /10

If you like to pay through the eyes for expensive software that isn't very intuitive, by all...

Reviewed on 5/2/2022

Horrible. Costs too much for the subscription and their system is not very intuitive. It takes...

Horrible. Costs too much for the subscription and their system is not very intuitive. It takes few extra steps to do anything in the system. Extra steps create a lot of places where mistakes can be made, especially when it comes to scheduling.

Pros

It is generally easy to learn out of the box, however there is definitely learning involved.

Cons

The POS system is a joke and they force you to utilize them as a Merchant Processesor. Their rates are competitive with other premier solutions like Square, but they literally give you a $0.50 magnetic card swiper from China to process the payments. The alternative is to buy a glorified card reader for $150 (literally a block that is a glorified magnetic card swiper) that interfaces with your iPad through Bluetooth. If you have every used Bluetooth technology on your phone, you know how horribly unreliable that it can be. If the device times out when you're taking payment, be prepared to ask your clients to wait while you spend 5-10 minutes making sure that the devices are back on line. The

Alternatives Considered

Vagaro, Square Payments and ZENOTI

Reasons for Choosing Boulevard

Booker was good, but ever since they got acquired by MindBody, it has been the bastard step-child acquisition that no one cares about. Full of glitches and down all the time.

Switched From

Booker

Reasons for Switching to Boulevard

They had a good sales pitch and the sales guy did a good job of putting his hook into me. Also, I finally got too fed up with Booker's glitches.
David W.
Overall rating
  • Industry: Consumer Services
  • Company size: 2-10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Overall a Great System with focus on technology improvements.

Reviewed on 23/9/2021

I have to say the cost and the simplicity of the system is the part I like most. I really enjoy how...

I have to say the cost and the simplicity of the system is the part I like most. I really enjoy how easy this system is to use and the technology behind the system. The new Duo credit card reader is great except it would have been nice if it would have had a Magswipe to it as well.

Pros

I do have to say Boulevard is a very simple and easy system to use with a lot of power behind it to stand next to some of the bigger more popular booking software available. Another perk is the benefit of having the credit card processing with Boulevard and not an additional expense.

Cons

There are a few glitches such as selecting a date in the future you need to be in calendar mode instead of Front Desk Mode. Another annoying feature is the multiple clicks of confirming to book an appointment. I feel that is a waste of time. I will also say that it would be helpful if the system would send a text message to the client during the booking instead of only an email. As a stylist I will receive a text message of the newly booked appointment but not the client. Their app is not a very user friendly app for management.

Alternatives Considered

Meevo

Reasons for Choosing Boulevard

Booker just became more expensive every time and we had issues with the system crashing often.

Switched From

Booker

Reasons for Switching to Boulevard

Cost and the overall look just was more user friendly.
Rachel L.
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

So happy with Boulevard!

Reviewed on 22/9/2021

It has been exceptional because of the excellent service. Couldn't be happier.

It has been exceptional because of the excellent service. Couldn't be happier.

Pros

I LOVE the customer service. Your team is so accessible and on top of things anytime I've had a concern. Thank you so much. I know I'm one of the first users - I am so grateful you let me stay on.

As a close second, I like the look of the design and the way it integrates with my existing site. The style and functionality together are unlike anything I've seen. It gives my booking interface a sophisticated look that aligns with my brand.

I have nothing but positive things to say about you all!

Cons

There are times when the software doesn't sync well with my google calendar. In particular, my google cal events don't show on the Boulevard calendar. There were a few occasions where I was double-booked. But I have been double-checking those on a regular basis to avoid that from happening again.

Alternatives Considered

Calendly, Acuity Scheduling and Mindbody

Reasons for Choosing Boulevard

One of the Boulevard employees is a friend of mine. It was word of mouth.

Switched From

Acuity Scheduling

Reasons for Switching to Boulevard

The personal connections, the customer service, and the overall look/style of the site. It is better than anything out there I've seen.
Showing 5 reviews of 194 Read all reviews

Boulevard FAQs

Below are some frequently asked questions for Boulevard.

Boulevard offers the following pricing plans:

  • Starting from: US$175.00/month
  • Pricing model: Subscription
  • Free Trial: Not Available

Boulevard is available across three pricing models, details of which are outlined below: Essentials - $175/month Premier - $325/month Enterprise - Contact Boulevard for pricing details.

Boulevard has the following typical customers:

2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

Boulevard supports the following languages:

English

Boulevard supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Boulevard integrates with the following applications:

Google Calendar, Mailchimp, NetSuite, Okta, TrueLark, Vish, Zapier

Boulevard offers the following support options:

Email/Help Desk, FAQs/Forum, 24/7 (Live rep), Chat

Related categories

See all software categories found for Boulevard.