Sprout Social

4.4 (578)
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Social Media Management Software for Business

About Sprout Social

Sprout Social is your new home for social media management, with all the tools you need in one powerful package. Sprout Social emphasizes the four components of social media effectiveness; Monitoring, Engagement, Measurement and Growth.

Engagement - The new Engagement Report provides insight on team interactions (Premium Plan only). Expose trends in social engagement by day & time and see how you stack up against profiles with similar message volume.

Publishing - Drafts feature in Sprout helps you capture your thoughts for future social publishing.

Sprout's shared Team Content Calendar gives you a comprehensive view of scheduled messages across your entire team

Monitoring- Sprout's Smart Inbox is the ultimate social media monitoring feature; it combines every message, alert and action from all your profiles into a single, filterable stream.

Analytics - Sprout combines profile-level, group and roll-up analytics reports to get a high or low level look at performance. You can report on your social profiles in the way that makes sense to your business.

Collaboration - Route messages to appropriate departments and see who is available to respond on the spot. Never duplicate efforts when responding to a customer with our real-time collaboration features.

CRM - Sprout gives you immediate access to conversation history every time you hit reply, so you can respond quickly and personally. History is accessible throughout the app—click on an avatar to see all past interactions.

HelpDesk - Turn social media conversations into customer service tickets and easily capture your customers' queries with just one click. Let your customer use the social channel they prefer, while your support efforts can stay in your existing help desk platform.

Mobile - Schedule and publish messages, view and manage your feeds, perform keyword searches, view contact history, check sent message stats and more—anytime, anywhere.


Key benefits of Sprout Social

- Publish & schedule updates across social channels with a single click
- Monitor your brand & competition across social channels and the web
- Connect with highly targeted customers through our Discovery tools
- Measure success with robust reporting and analytics
- Collaborate with our team, tasks and permissions tools
- Monitor Check-Ins and Visitor Loyalty
- Manage it all on the go with Sprout Social For Mobile
- Create custom branded reports on your social media efforts in just a few clicks.

- Capture and measure data right in your browser, or export to PDF format for sharing. There is a robust set of analytics for Twitter, Google Analytics and Facebook Fan Pages.

- Sprout Social's contact manager also keeps track of all of your communication history, user profile information, notes, reminders and more.

- Make content creation a team effort with Sprout's collaborative publishing calendar.

- Access to Sprout's ViralPost® Send Time Optimization technology.

- Post from desktop, iOS (including iPhone and iPad), Android and Browser Extension.


Images

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Sprout Social Software - social media analytics
Sprout Social Software - social media small business
Sprout Social Software - Sprout Social topics mentioned
Sprout Social Software - Sprout Social hashtags
Sprout Social Software - Sprout Social visual analytics
Sprout Social Software - Sprout Social trends
Sprout Social Software - Sprout Social reply to messages
Sprout Social Software - Sprout Social pin

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Reviews

Overall rating

4.4 /5
(578)
Value for Money
4.0/5
Features
4.2/5
Ease of Use
4.4/5
Customer Support
4.3/5

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Showing 5 reviews of 578
Victoria
Victoria
Overall rating
  • Industry: Publishing
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

My experience in the social media with Sprout Social.

Reviewed on 8/2/2024

Sprout Social is the best social media management tool for the benefits of the users. I have...

Sprout Social is the best social media management tool for the benefits of the users. I have experienced benefits after benefits.

Pros

It is valuable to use social media to grow our experiences and skills. I have extracted the best ideas for my career from social media through Sprout Social. Where customer engagement is needed, Sprout Social is the best platform to discuss most this matters. It is generally easy to use. Very affordable with a month of free trial for all.

Cons

This software is amazing. It is easy to understand and implement to. Nothing challenging.

Cari
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

I absolutely love Sprout Social.

Reviewed on 21/9/2020

I'm always surprised when a social media manager hasn't heard of Sprout. In my social media classes...

I'm always surprised when a social media manager hasn't heard of Sprout. In my social media classes for my masters degree most of my classmates used Hootsuite and they were surprised by the differences between the two products. Sprout is by far superior and I'll never go back.

Pros

Sprout Social makes social media management simple. I publish content on a daily basis and review our notifications, messages, and assign tasks when needed. The crop tools help us with our photography and graphics for each platform. Most platforms also allow alt text, which is extremely helpful and is a huge priority for us as an institute of higher education.

Cons

Sometimes the content calendar glitches and it shows all of the posts per day, including shares, that we didn't necessarily create. It can be a little messy and difficult to navigate when this happens, but it is rare and likely occurs when the software is going through updates. And who doesn't want updates/improvements? Definitely not a deal breaker in the slightest.

Niki
Overall rating
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Good, but needs improvement.

Reviewed on 29/10/2018

I appreciate the quick response to problems I have. Also your blog is top notch.

I appreciate the quick response to problems I have. Also your blog is top notch.

Pros

In concept, I really enjoy the publishing feature that assigns certain posts on certain days and hours. However, there are a LOT of tiny things that can be fixed which reduces the overall value of this feature.

The "ideal times to post" is a great feature but I've noticed that some "high peak" times do not garner the results I expected.

Cons

The LinkedIn post feature is pretty limited. I CONSTANTLY get error messages that the app cannot tag names. Also, I cannot tag individual people within the app (OnLinkedin), so I have to "assign post" in order for the final post to have the names I want tagged, OR edit the post after it's published. Huge no-no. Again, this defeats the purpose of the app, as it's more hands-on than I want it to be.
The same with Instagram. I haaate that I have to assign a post if it's multiple images. The reason I wanted this app was to be as hands-off as possible. I understand that it may be a Facebook/Instagram issue, but it's just annoying.
Also, the emoji list has yet to be updated, even after various suggestions to update. I end up having to use my "emoji keyboard" to insert the missing emoji's in your app, which defeats the purpose of a social media app.

Verified Reviewer
Overall rating
  • Industry: Education Management
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Good tool, but need to keep an eye on it

Reviewed on 10/5/2021

Overall, Sprout Social is a great tool, but it shouldn't be used in a way that ignores your...

Overall, Sprout Social is a great tool, but it shouldn't be used in a way that ignores your physical social media pages. It is important to continue to monitor those pages, check how posts pull through as the end product, etc.

Pros

The best part of Sprout Social is the ability to preview your social media posts. These previews allow you to see if a photo will crop properly or if it will crop in a weird way, and they allow you to adjust text so it best fits the page. It is also great that you can schedule posts to multiple sites, plan ahead, and easily duplicate posts.

Cons

While the post previews are a great tool, sometimes they are deceptive, especially with Twitter. Most of my posts to twitter end up looking different in the final post, as preview photos are not always pulled through. Additionally, if you make adjustments to the photo or crop in Sprout Social, it is important to double check that they actually apply on the back end.

Paige
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

A Great Social Scheduling Tool

Reviewed on 2/12/2022

Pros

A very easy-to-use and understand social scheduling platform that is perfect for beginners and experienced social gurus. Provides excellent insights and analytics to help improve social growth and understanding of how certain posts are performing. Very simple to manage multiple social profiles at once, which is essential for any social media management business.

Cons

The place that has the most room for improvement is the posting aspects. Many times I have scheduled posts that have not gone live, which leads to double handling when scheduling the posts in Sprout Social, and then having to post ad-hoc when Sprout doesn't send the post live.

Showing 5 reviews of 578 Read all reviews

Sprout Social FAQs

Below are some frequently asked questions for Sprout Social.

Sprout Social offers the following pricing plans:

  • Starting from: US$99.00/month
  • Pricing model: Subscription
  • Free Trial: Available

It is available across three pricing plans, outlined below: Standard: $89 per user/month (billed annually) or $99 month-to-month Professional: $149 per user/month (billed annually) or $169 month-to-month Advanced: $249 per user/month (billed annually) or $279 month-to-month

Sprout Social has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Sprout Social supports the following languages:

Brazilian Portuguese, English, French, Italian, Spanish

Sprout Social supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Sprout Social integrates with the following applications:

Feedly, Glassdoor, Google Analytics 360, Google My Business Review Manager, HubSpot CRM, Instagram, LinkedIn for Business, Meta for Business, Shopify, Twitter/X, UserVoice, Zendesk Suite

Sprout Social offers the following support options:

Email/Help Desk, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

Related categories

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