--- description: Learn how Omeda can help your business. GetApp provides users in Ireland with the most detailed information on software tools, prices and features. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Omeda Price, Reviews & Ratings | GetApp Ireland 2026 --- Breadcrumb: [Home](/) > [Email Marketing Software](/directory/307/email-marketing/software) > [Omeda](/software/2046047/omeda) # Omeda Canonical: https://www.getapp.ie/software/2046047/omeda Page: 1 / 2\ Next: [Next page](https://www.getapp.ie/software/2046047/omeda?page=2) > Omeda is an end-to-end audience management solution designed to help businesses streamline handle audience targeting, improve retention rate, and manage revenue streams via a unified platform. It enables organizations to activate audiences in real-time with built-in marketing automation and customer data platform (CDP). It lets professionals engage customers on multiple channels including email, print, web, social media, mobile, or events. > > Verdict: Rated **4.8/5** by 14 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Omeda Omeda provides a 360º view of the audience data. It connects data from multiple touch points including digital, events, data subscriptions, and offline data. It automates communication with the audience database. It allows users to store all open/click data directly to the individual audience member's record, leverage A/B testing, and handle follow up tasks to increase response rates. The application enables employees to improve marketing efficiency by segmenting attendees and tailoring high value promotions. They can utilize real-time event management solution to increase attendee satisfaction, booth traffic, and exhibitor revenue. It lets managers gain insights into online traffic, actions, and audiences’ behavior across multiple sites. With a small amount of JavaScript, users can begin capturing audience behaviors, convert anonymous traffic to known, and integrate all the web data into the Omeda Portal. Omeda helps professionals create content with a drag-and-drop interface. They can gain benefits from PCI compliance, iron clad security, and embedded API service for authenticating users. It allows organizations to create effective workflows by seamlessly integrating Omeda data with industry leading platforms and applications. The bi-directional APIs enable clients to easily transfer data between enterprise platforms. Omeda provides the foundational elements including hierarchies and linkage to ensure consistent data. The data management and integrity capabilities allow businesses to deliver interactive content to subscribers. Professionals can leverage audit expertise with BPA, AAM, and VAC and benefit from professional subscriber service team. Omeda lets organizations analyze the data-driven insights about the targeted audience. It helps users improve business decisions by leveraging data intelligence and defining data strategies and best practices. It can increase the knowledge of the available marketing tech stack and identify where and when content is being accessed, drive new product development, and create new revenue streams. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.8/5** | 14 Reviews | | Ease of Use | 4.2/5 | Based on overall reviews | | Customer Support | 4.8/5 | Based on overall reviews | | Value for Money | 4.6/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Omeda ## Commercial Context - **Starting Price**: US$3,000.00 - **Pricing model**: Usage Based - **Pricing Details**: Please contact Omeda directly for pricing details. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: United States ## Features - A/B Testing - API - Activity Dashboard - Activity Tracking - Alerts/Notifications - Audience Targeting - Autoresponders - Behaviour Tracking - Behavioural Analytics - CAN-SPAM Compliance - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Segmentation - Cancellation Management - Channel Management - Click Tracking - Contact Database - Contact Management ## Integrations (8 total) - AdRoll - Adobe Analytics - BlueConic - CredSpark - Drupal - Lytics Customer Data Platform - Marketo Engage - Meta for Business ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support ## Category - [Email Marketing Software](https://www.getapp.ie/directory/307/email-marketing/software) ## Related Categories - [Email Marketing Software](https://www.getapp.ie/directory/307/email-marketing/software) - [Customer Data Platforms](https://www.getapp.ie/directory/1425/customer-data-platform/software) - [Marketing Automation Software](https://www.getapp.ie/directory/308/marketing-automation/software) - [Subscription Management Software](https://www.getapp.ie/directory/574/recurring-billing-and-subscription-management/software) ## Alternatives 1. [Saleoid](https://www.getapp.ie/software/2063164/equp) — 4.6/5 (10 reviews) 2. [Omnisend](https://www.getapp.ie/software/112199/omnisend) — 4.7/5 (836 reviews) 3. [ContactPigeon](https://www.getapp.ie/software/110577/contactpigeon) — 5.0/5 (283 reviews) 4. [SALESmanago Marketing Automation](https://www.getapp.ie/software/100274/salesmanago-marketing-automation) — 4.5/5 (246 reviews) 5. [Lead411](https://www.getapp.ie/software/2047095/lead411) — 4.7/5 (77 reviews) ## Reviews ### "Omeda CDP" — 5.0/5 > **Jon** | *26 February 2021* | Publishing | Recommendation rating: 8.0/10 > > **Pros**: Once fully implemented it was fairly easy to roll out campaigns to our websites, email, etc. > > **Cons**: The Form Builder is the platform with the hardest learning curve for me. With that said Omeda has made large strides in making this more user friendly. > > Omeda's staff has been incredibly helpful and supportive since we onboarded with them several years ago now. They are helpful in making recommendations on how we use their platform and help to make us aware of current trends or how we could be better utilizing their platform. ----- ### "Randall Reilly Omeda Review" — 4.0/5 > **Paul** | *10 May 2021* | Publishing | Recommendation rating: 8.0/10 > > **Pros**: The ability to have one centralized location where we can store vast amounts of demographic, firmographic and behavioral data that we can activate instantly via email or off-platform in social and search is paramount to our business. Additionally, Omeda's previous management of our print fulfillment eased the integration of our magazine subscribers into our known audience. Omeda gives us the ability to handle all the key elements of our business. We can deploy our editorial products and track engagement. We can conduct audience development campaigns using Odyssey, personalizations, and standalone campaigns. We can provide continually refreshed audiences to activate on other platforms like Google and Facebook. Lastly, the sheer amount of data Omeda is able to store gives us access to insights on our audience we've never had until now. > > **Cons**: The UI of accessing standard reports does not compare to that available from many competitors. It is cumbersome to pull reports and often involves complex queries in Audience Builder. Outputs often need to go into another piece of software for visualization or manipulation. Additionally, while we know you are a customer-centric database, it has been challenging for us to get basic information on subscriber growth and attrition. We feel that with so Omeda having so many publisher clients we can't be alone in this request. Anyone managing a newsletter or digital subscription product needs to know how many subscribers they are adding or losing on a regular basis. Lastly, while we have heard that improvements are on the horizon for Dragon Forms, their sole benefit right now is the immediacy of information passthrough into Omeda. Their UI and ability to be customized lags behind other free options and frequently forces the question of whether user experience or CDP convenience is more important on a project. > > Despite the items listed in "cons", our overall experience has been very positive. One area Omeda excels is in client service. We love \[SENSITIVE CONTENT HIDDEN\], our account rep. When \[SENSITIVE CONTENT HIDDEN\] was our account rep it was the same. Omeda is very responsive and always willing to show us how to use the product to achieve our business goals. When we hit the pause button on an initiative, or pursue an alternate solution, Omeda is very flexible with us. We truly feel like we have a partner who wants to help us succeed and who is always pushing us forward. ----- ### "Why Omeda? The better question is why not Omeda?" — 4.0/5 > **Kyle** | *18 March 2021* | Publishing | Recommendation rating: 8.0/10 > > **Pros**: The overall feature set is impressive. From list management to the built-in Customer Data Platform and the email marketing / sending platform to creating customized journeys for readers that push content depending on action to Social Media, web sites and additional email sends. Combining all of these features really helps when having to look at all the different platforms out there that can provide each of these services separately... makes the decision to purchase that much easier knowing that its under one roof. > > **Cons**: There's always a need for iteration when software is involved. User interface oddities here and there come to mind, however, these oddities can be overcome just by learning the software and understanding why things are the way they are. Can it be improved? Absolutely\! Omeda constantly pushes out new builds throughout the year that address things and are open to putting your requests into the build sequence. > > We've been with Omeda for 18 months now and it has been great to work with a company in the publishing and marketing space that understands the business and understands our business, B2B, specifically. We have a team at Omeda that works very closely with our Audience Development and Digital departments and I don't think there is a day that goes by where we don't ask our reps a question or they are responding to our tickets in a timely fashion. ----- ### "Systems Consolidation and Workflow Efficiency" — 5.0/5 > **Roberta** | *24 February 2021* | Media Production | Recommendation rating: 10.0/10 > > **Pros**: Ever look at your operations team and ask yourself why does it take so long to get things done? Ever ask, why are things so hard and then look at your tech stack with the volume of systems and shake your head and say, oh, that's why. Well that was the boat we were in. We removed 3 systems: Salesforce Marketing Cloud, Tealium and an audience system called Knowledge Marketing. We consolidated everything into a single technology stack on the Omeda platform. Our audience database members grew by 37%. We had 56% efficiency in email operations which is staggering for a small team. And we had 100% redeployment of our database and development IT resources allocated to true development projects to grow our business. Guess what folks, that's what I call true growth, scale and efficiency in operations. > > **Cons**: When you consolidate systems, you obviously are removing a best in breed system that has tremendous power because that applications core existence was built for a single job. So we did trade off on some functionality in the area of CDP and on the audience platform. However, I go back to the over whelming increase in operation efficiency within the email department. Our email deployment team is small. The Salesforce Marketing Cloud tool, if you have used is it before is a large beast. To many clicks, hops, jumps from screen to screen. Complicated and time consuming. The email team sets up and deploys emails in a fraction of the time it takes. And with the audience database being directly integrated in real time with the email platform, the job is seamless and the reporting is tremendous. 360 degree, non-stop view of the customer. So there will always be a tradeoff on some functionality. I can live with that to gain efficiency, scale and better visibility into the data. > > Implementation went well. It was a huge project with a massive amount of data. We were converting a large audience database with print, digital, email, and behavior information. At the same time, we had to ramp up IP addresses, clean the email data, and migrate over to the Omeda ESP. We had to connect the Omeda CDP as well. For a large under taking, the project management went well and it ran relatively smoothly. Issues were dealt with and we moved forward. ----- ### "Omeda Review" — 5.0/5 > **Rick** | *8 April 2021* | Publishing | Recommendation rating: 10.0/10 > > **Pros**: Their query and customer data platform tools are powerful and relatively easy to use. Their support team is great at helping you learn and use the software. > > **Cons**: Their form builder is powerful but complex and you'll probably need help from their team or an experienced HTML/CSS person on your team if you go the self-service method. Luckily they help with initial setup and integration and can build all the forms to your specs if you need to. > > From the initial data conversion into their Customer Data Platform, through the training and ongoing support in our weekly meetings, Omeda has been a great business partner. The subscription fulfillment systems and personnel are solid, and the email tool is highly functional. Additionally, the Customer Data Platform and query tools are a powerful combination that allow me to acquire more new subscribers from our websites, while collecting and analyzing any data point I can think of for our audience. Omeda is constantly adding enhancements to their existing tools to give more insight into audience behavior and improve response on the audience-facing functionality such as marketing automation, personalized experience based on audience segments. I love that they also do a great job of communicating examples of tactics that are being used successfully by their customers. Overall, we've been able to at least double the number of subscribers we acquire from our websites and increase advertising revenue via their customer data platform tools, and along the way we're building a robust stack of audience behavior and business intelligence data that we use to improve the performance of our email and other audience promotions. ----- Page: 1 / 2\ Next: [Next page](https://www.getapp.ie/software/2046047/omeda?page=2) ## Links - [View on GetApp](https://www.getapp.ie/software/2046047/omeda) ## This page is available in the following languages | Locale | URL | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | fr | | | fr-BE | | | fr-CA | | ----- ## Structured Data