About Supermetrics

All your marketing data, wherever you need it. Supermetrics streamlines the delivery of data from 80+ sales and marketing platforms into the analytics and reporting tools marketers use to make better decisions.

With Supermetrics, businesses can aggregate siloed data from marketing and sales platforms, such as Facebook Ads, Google Analytics, and Instagram, into their go-to reporting, analytics, and storage platform — whether that’s a BI tool, a spreadsheet, a data visualization tool, a data lake, or a data warehouse.

The result is greater insights into your marketing data, considerable time and cost savings by eliminating manual copy/paste, and improved marketing performance based on data-backed decisions. Supermetrics enables marketers, and the analysts and engineers who support them, to spend more time using data and less time moving data.

Supermetrics is used by +700k marketers in over 120 countries and 15% of all global advertising spend is reported through Supermetrics.

Pricing starting from:

US$99.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Supermetrics

With Supermetrics, businesses can aggregate siloed data from marketing and sales platforms, such as Facebook Ads, Google Analytics, and Instagram, into their go-to reporting, analytics, and storage platform — whether that’s a BI tool, a spreadsheet, a data visualization tool, a data lake, or a data warehouse.

Typical Customers

  • Freelancers
  • Small Businesses (2-50)
  • Mid-size Companies (51-500)
  • Large enterprises (500 and more)

Deployment

  • Cloud-based
  • On-premise

Markets

Andorra, United Arab Emirates, Afghanistan, Antigua & Barbuda, Anguilla , Albania, Armenia, Angola, Argentina, American Samoa, Austria, Australia, Aruba, Åland Islands, Azerbaijan, Bosnia & Herzegovina, Barbados, Bangladesh, Belgium, Burkina Faso, Bulgaria, Bahrain, Burundi, Benin, Bermuda, Brunei, Bolivia, Brazil, Bahamas, Bhutan, Botswana, Belarus, Belize, Canada, Congo - Kinshasa, Central African Republic, Congo - Brazzaville, Switzerland, Cook Islands, Chile, Cameroon, China, Colombia, Costa Rica, Cuba, Cape Verde, Cyprus, Czechia, Germany, Djibouti, Denmark, Dominica, Dominican Republic, Algeria, Ecuador, Estonia, Egypt, Eritrea, Spain, Ethiopia, Finland, Fiji, Falkland Islands, Micronesia, Faroe Islands, France, Gabon, United Kingdom, Grenada, Georgia, French Guiana, Guernsey, Ghana, Gibraltar, Greenland, Gambia, Guinea, Guadeloupe, Equatorial Guinea, Greece, Guatemala, Guam, Guinea-Bissau, Guyana, Hong Kong SAR China, Honduras, Croatia, Haiti, Hungary, Indonesia, Ireland, Israel, Isle of Man, India, Iraq, Iran, Iceland, Italy, Jersey, Jamaica, Jordan, Japan, Kenya, Kyrgyzstan, Cambodia, Kiribati, Comoros, St Kitts & Nevis, South Korea, Kuwait, Cayman Islands, Kazakhstan, Laos, Lebanon, St Lucia, Liechtenstein, Sri Lanka, Liberia, Lesotho, Lithuania, Luxembourg, Latvia, Libya, Morocco, Monaco, Moldova, Montenegro, St Martin, Madagascar, Marshall Islands, North Macedonia, Mali, Myanmar (Burma), Mongolia, Macao SAR China, Northern Mariana Islands, Martinique, Mauritania, Montserrat, Malta, Mauritius, Maldives, Malawi, Mexico, Malaysia, Mozambique, Namibia, New Caledonia, Niger, Norfolk Island, Nigeria, Nicaragua, Netherlands, Norway, Nepal, Nauru, New Zealand, Oman, Panama, Peru, French Polynesia, Papua New Guinea, Philippines, Pakistan, Poland, St Pierre & Miquelon, Puerto Rico, Palestinian Territories, Portugal, Palau, Paraguay, Qatar, Réunion, Romania, Serbia, Russia, Rwanda, Saudi Arabia, Solomon Islands, Seychelles, Sudan, Sweden, Singapore, St Helena, Slovenia, Svalbard & Jan Mayen, Slovakia, Sierra Leone, San Marino, Senegal, Somalia, Suriname, São Tomé & Príncipe, El Salvador, Syria, Eswatini, Turks & Caicos Islands, Chad, Togo, Thailand, Tajikistan, Timor-Leste, Turkmenistan, Tunisia, Tonga, Turkey, Trinidad & Tobago, Tuvalu, Taiwan, Tanzania, Ukraine, Uganda, United States, Uruguay, Uzbekistan, Vatican City, St Vincent & the Grenadines, Venezuela, British Virgin Islands, US Virgin Islands, Vietnam, Vanuatu, Wallis & Futuna, Samoa, Yemen, Mayotte, South Africa, Zambia, Zimbabwe

Supported Languages

English

Pricing starting from:

US$99.00/month

  • Free Version
  • Free Trial
  • Subscription

Images

Supermetrics Software - 1
Supermetrics Software - 2
Supermetrics Software - 3
View 5 more
Supermetrics video
Supermetrics video
Supermetrics Software - 1
Supermetrics Software - 2
Supermetrics Software - 3

Features

Total features of Supermetrics: 64

  • API
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Notifications
  • Auto Extraction
  • Automated Scheduling
  • Benchmarking
  • Budgeting/Forecasting
  • Campaign Analytics
  • Campaign Tracking
  • Conversion Tracking
  • Customisable Dashboard
  • Customisable Reports
  • Customisable Templates
  • Dashboard
  • Dashboard Creation
  • Data Aggregation and Publishing
  • Data Capture and Transfer
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Integration
  • Data Mapping
  • Data Source Connectors
  • Data Storage Management
  • Data Synchronisation
  • Data Transformation
  • Data Visualisation
  • Data Warehouse Software
  • ETL - Extract Transfer Load
  • ETL Tools
  • Engagement Tracking
  • Forecasting
  • Functions/Calculations
  • In-Database Processing
  • Integrations Management
  • KPI Monitoring
  • Keyword Tracking
  • Marketing Reports
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multiple Data Sources
  • Performance Management
  • Performance Metrics
  • Pipeline Management
  • Query Builder
  • ROI Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Reports
  • Scheduled/Automated Reports
  • Scorecards
  • Search/Filter
  • Social Media Integration
  • Social Performance Management
  • Summary Reports
  • Third Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Web Data Extraction
  • Website Analytics

Alternatives

Microsoft Power BI

4.6
#0 Alternative to Supermetrics
Microsoft Power BI converts data into rich interactive visualizations, utilizing business analytics tools to share...

Swydo

4.5
#1 Alternative to Supermetrics
Swydo is a web-based monitoring, reporting, and workflow solution for online marketers using Google Analytics, AdWords,...

Octoboard for Agencies

4.5
#2 Alternative to Supermetrics
Octoboard is a cloud-based client reporting solution, which assists marketing agencies with managing processes for...

Google Data Studio

4.5
#3 Alternative to Supermetrics
Google Data Studio is a cloud-based reporting & data visualization solution that allows users to collaborate & share...

Reviews

Overall rating

4.3 /5
(89)
Value for Money
3.7/5
Features
4.2/5
Ease of Use
4.0/5
Customer Support
3.7/5

Already have Supermetrics?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 89
Shaun
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best Decision For Dashboards + Ongoing Reporting

Reviewed on 24/6/2019

Overall I'm very happy with Supermetrics and the pros far outweigh the cons. It has become a...

Overall I'm very happy with Supermetrics and the pros far outweigh the cons. It has become a critical tool in my day to day marketing & management toolbox.

Pros

I like that Supermetrics for sheets integrates seamlessly with Google Data Studio allowing me to supercharge my reporting capabilities. I am able to pull data from multiple sources and refresh it daily making sure all stakeholders have up-to-date relevant data at all time.

Cons

There are a few reporting features I would like to see like reports via labels for Google Ads and Facebook customer conversions could be simplified.

Pedro
Overall rating
  • Industry: Consumer Goods
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Good for building web dashboard

Reviewed on 6/11/2018

Overall good tool but could improve with offering more integrations.

Overall good tool but could improve with offering more integrations.

Pros

The connectors it has to several platforms and also the predefined dashboards that allow you to pull data from different data sources like FB/GA etc in a very easy way and the plug it into nice dashboards.

Price wise is very competitive.

Cons

I missed connectors to ecommerce platforms like Shopify or magento as it will be very useful for ecommerce users to add that data to do analysis.

i also did not like that data only refreshes automatically every day, if not you need to do it manually.

Udi
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Very buggy with extremely bad customer support

Reviewed on 26/7/2022

A great deal of frustration

A great deal of frustration

Pros

Even though it's not very user-friendly, confusing, or expensive, I've used it for years, because it did the job I needed, which was to connect different data sources in one spreadsheet. well.. that was until recently. now it's not working anymore.

Cons

There has been an issue with the HubSpot connector for more than 4 weeks (still not resolved). Our marketing reports are based on Supermetrics, and we use them every day. Our reports have been missing for a month now, not just a few hours, not a few days, not a week, a month! and they do not contact me or give any update unless I contact them. By the way, the bills keep coming. what a joke?!. It is such a buggy product (always has been), so many users are confused by it, and the pricing model is constantly changing. Now, the fundamentals aren't working. It is such a huge disappointment and frustration.

Laura
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

The most essential data tool!

Reviewed on 17/5/2022

Supermetrics makes reporting much more convenient and approachable than it once was. Reporting...

Supermetrics makes reporting much more convenient and approachable than it once was. Reporting typically takes our agency 3-5 days to complete, but this streamlines the process immensely.

Pros

The ability to create 1 report per client with cross-channel information instead of creating an intense spreadsheet network or multiple reports is essential to our business. Supermetrics is extremely helpful with data compilation and visualization for our clients.

Cons

There are some features that are not the most user-friendly, but once you start experimenting more and getting used to the software, it becomes easier over time.

Davy
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 6.0 /10

Great way to merge your data

Reviewed on 24/5/2022

Good tool, yet expensive.

Good tool, yet expensive.

Pros

I like the way you can connect multiple sources and use them in Google Sheets.

Cons

It's way too expensive. I would only recommend to use this as an agency if the client pays for it.

Showing 5 reviews of 89 Read all reviews

Supermetrics FAQs

Below are some frequently asked questions for Supermetrics.

Supermetrics offers the following pricing plans:

  • Starting from: US$99.00/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Available

In addition to our basic licensing tiers, we offer customized packages according to customer need.

Supermetrics has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

Supermetrics supports the following languages:

English

Supermetrics supports the following devices:

Supermetrics integrates with the following applications:

AT Internet Web Analytics, ActiveCampaign, AdRoll, Adform Ad Server, Adjust, Adobe Analytics, Adtraction, Affluent, Ahrefs, AppsFlyer, Awin, Bing Webmaster, CallRail, Campaign Monitor, Celtra, Clockify, Criteo, Glassdoor, Google AdSense, Google Ads, Google Analytics 360, Google Cloud BigQuery, Google Data Studio, Google Search Console, Google Sheets, Google Trends, Haiilo, Harvest, HubSpot CMS Hub, HubSpot Marketing Hub, HubSpot Sales Hub, HubSpot Service Hub, IQM, Ignite, Indeed, Instagram, Klaviyo, LiveIntent, Mailchimp, Meta for Business, Microsoft Advertising, Microsoft Azure, Newsletter2go, Omnisend, Optimizely, Outbrain, Partnerize, PayPal, Pinterest, Piwik PRO, Quantcast, RTB House Personalized Retargeting, Rakuten Advertising, Readpeak, Salesforce Marketing Cloud, Salesforce Platform, Searchmetrics Suite, Semrush, Sendinblue, Shopify, Shopify Plus, SimilarWeb Pro, Simplesat, Slack, Smarp, Snapchat, Snowflake, Sprout Social, StackAdapt, Stripe, Taboola, Teads Studio, TikTok, Trustpilot, Twitter, Vimeo, Xandr Monetize, Yahoo Native, Yandex.Metrica, YouTube, Zemanta

Supermetrics offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Chat

Related categories

See all software categories found for Supermetrics.