About Supermetrics

All your marketing data, wherever you need it. Supermetrics streamlines the delivery of data from 80+ sales and marketing platforms into the analytics and reporting tools marketers use to make better decisions.

With Supermetrics, businesses can aggregate siloed data from marketing and sales platforms, such as Facebook Ads, Google Analytics, and Instagram, into their go-to reporting, analytics, and storage platform — whether that’s a BI tool, a spreadsheet, a data visualization tool, a data lake, or a data warehouse.

The result is greater insights into your marketing data, considerable time and cost savings by eliminating manual copy/paste, and improved marketing performance based on data-backed decisions. Supermetrics enables marketers, and the analysts and engineers who support them, to spend more time using data and less time moving data.

Supermetrics is used by +700k marketers in over 120 countries and 15% of all global advertising spend is reported through Supermetrics.


Key benefits of Supermetrics

With Supermetrics, businesses can aggregate siloed data from marketing and sales platforms, such as Facebook Ads, Google Analytics, and Instagram, into their go-to reporting, analytics, and storage platform — whether that’s a BI tool, a spreadsheet, a data visualization tool, a data lake, or a data warehouse.


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Not sure about Supermetrics? Compare with a popular alternative

Supermetrics

4.4 (102)
VS.

Starting Price

US$99.00
month
US$159.00
month

Pricing Options

Free version
Free trial
Free version
Free trial

Features

64
11

Integrations

81
4

Ease of Use

4.0 (102)
4.2 (13)

Value for Money

3.8 (102)
4.0 (13)

Customer Service

3.7 (102)
4.9 (13)
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Reviews

Overall rating

4.4 /5
(102)
Value for Money
3.8/5
Features
4.3/5
Ease of Use
4.0/5
Customer Support
3.7/5

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Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 102
Verified Reviewer
Overall rating
  • Industry: Cosmetics
  • Company size: 1,001–5,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Lifesaving tool

Reviewed on 7/2/2018

It saves me lot of time on daily basis. Worth every cent

It saves me lot of time on daily basis. Worth every cent

Pros

I am managing 15 AdWords account with big budgets and lots of campaigns which requires daily monitoring. I am using Supermetrics to import all important metrics from AdWords and Analytics and get a quick overview of managed accounts performance and I can quickly see where and what I can improve instead of logging into each account and manually checking tens of campaigns

Cons

I would like better error reporting. Sometimes (not too often) data can't be pulled and it isn't clearly visible what is the reason.

Alaa
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A great tool for creating accurate analytical reports

Reviewed on 21/6/2022

It's great to have the capabilities of Supermetrics, which enables us to pull data from a wide...

It's great to have the capabilities of Supermetrics, which enables us to pull data from a wide range of sources and arrange it in a way that suits what we are looking for, which enables us to perfectly control that data, and to produce comprehensive reports that enable the decision makers in our team to make the appropriate decisions.

Pros

Supermetrics is a great tool, and because of its ease of use we were able to save a lot of effort and time that was wasted pulling data from different sources, then merging and formatting them. Supermetrics has enabled us to easily set up and create comprehensive dashboards that include aggregated and combined data from many sources, and I really appreciate the ease of formatting them using Supermetrics in a way that works for us. I love the fact that we are able to handle so many data sources, advertising platforms, social media as well as YouTube, and the high capabilities that Supermetrics provides us with which we were able to extract real, organized and coordinated information showing actual traffic within specific time frames.

Cons

Supermetrics doesn't have a lot of dislikes, and I really appreciate it helping us produce comprehensive analytical reports. Supermetrics just needs some flexibility, so we can customize more tools, so we can pull in more data, sort and combine it, and log it into new fields.

Udi
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Very buggy with extremely bad customer support

Reviewed on 26/7/2022

A great deal of frustration

A great deal of frustration

Pros

Even though it's not very user-friendly, confusing, or expensive, I've used it for years, because it did the job I needed, which was to connect different data sources in one spreadsheet. well.. that was until recently. now it's not working anymore.

Cons

There has been an issue with the HubSpot connector for more than 4 weeks (still not resolved). Our marketing reports are based on Supermetrics, and we use them every day. Our reports have been missing for a month now, not just a few hours, not a few days, not a week, a month! and they do not contact me or give any update unless I contact them. By the way, the bills keep coming. what a joke?!. It is such a buggy product (always has been), so many users are confused by it, and the pricing model is constantly changing. Now, the fundamentals aren't working. It is such a huge disappointment and frustration.

Marah
Overall rating
  • Industry: Restaurants
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

It helps to collect and integrate data from its sources easier.

Reviewed on 10/1/2023

We have a more complete picture of the outcomes and have incorporated them directly into our...

We have a more complete picture of the outcomes and have incorporated them directly into our marketing goals and plans thanks to Supermetrics, which has simplified our data management and allowed us to extend the breadth of data sources thanks to its rapid integration.

Pros

I really like what Supermetrics provides in terms of tools and capabilities for uncomplicated access to many reliable data sources that we need. I love the fact that Supermetrics provides powerful process automation, especially when it comes to merging data from multiple sources, which I really appreciate because in the past I struggled a lot when merging data from multiple sources. Much appreciated the integration with Google Sheet, as this enables us to pull in data quickly and neatly. The metrics provided by Supermetrics are powerful and enable us to organize the collected data according to the priorities that have been set, and I find this important to help us get the results we are looking for accurately.

Cons

In order to get the most out of the tools Supermetrics provides, you must put in the time and effort required to master them.

Alexandre
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 7.0 /10

Very good, but expensive.

Reviewed on 19/2/2023

Pros

Supermetrics is a complete tool to extract data from multiple sources. Very easy to use, with multiple connectors and other features like scheduling, saving queries, etc.What I most like is the range of connects they have that differ from smaller competitors.

Cons

I do not see any features missing for my use, but what I do not like is that they are way more expensive than other tools. You can't compare the prices, Supermetrics is really hard to afford, specially living outside US.

Alternatives Considered

Dataslayer

Reasons for Choosing Supermetrics

Price / value for money.

Switched From

Dataslayer
Showing 5 reviews of 102 Read all reviews

Supermetrics FAQs

Below are some frequently asked questions for Supermetrics.

Supermetrics offers the following pricing plans:

  • Starting from: US$99.00/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Available

In addition to our basic licensing tiers, we offer customized packages according to customer need.

Supermetrics has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Supermetrics supports the following languages:

English

Supermetrics supports the following devices:

Supermetrics integrates with the following applications:

AT Internet Web Analytics, ActiveCampaign, AdRoll, Adform Ad Server, Adjust, Adobe Analytics, Adtraction, Affluent, Ahrefs, AppsFlyer, Awin, Bing Webmaster, Brevo, CallRail, Campaign Monitor, Celtra, Clockify, Criteo, Glassdoor, Google AdSense, Google Ads, Google Analytics 360, Google Cloud BigQuery, Google Data Studio, Google Search Console, Google Sheets, Google Trends, Haiilo, Harvest, HubSpot CMS Hub, HubSpot Marketing Hub, HubSpot Sales Hub, HubSpot Service Hub, IQM, Ignite, Indeed, Instagram, Klaviyo, LiveIntent, Mailchimp, Meta for Business, Microsoft Advertising, Microsoft Azure, Newsletter2go, Omnisend, Optimizely, Outbrain, Partnerize, PayPal, Pinterest, Piwik PRO, Quantcast, RTB House Personalized Retargeting, Rakuten Advertising, Readpeak, Salesforce Marketing Cloud, Salesforce Platform, Searchmetrics Suite, Semrush, Shopify, Shopify Plus, SimilarWeb Pro, Simplesat, Slack, Smarp, Snapchat, Snowflake, Sprout Social, StackAdapt, Stripe, Taboola, Teads Studio, TikTok, Trustpilot, Twitter/X, Vimeo, Xandr Monetize, Yahoo Native, Yandex.Metrica, YouTube, Zemanta

Supermetrics offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Chat

Related categories

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