About Supermetrics

All your marketing data, wherever you need it. Supermetrics streamlines the delivery of data from 80+ sales and marketing platforms into the analytics and reporting tools marketers use to make better decisions.

With Supermetrics, businesses can aggregate siloed data from marketing and sales platforms, such as Facebook Ads, Google Analytics, and Instagram, into their go-to reporting, analytics, and storage platform — whether that’s a BI tool, a spreadsheet, a data visualization tool, a data lake, or a data warehouse.

The result is greater insights into your marketing data, considerable time and cost savings by eliminating manual copy/paste, and improved marketing performance based on data-backed decisions. Supermetrics enables marketers, and the analysts and engineers who support them, to spend more time using data and less time moving data.

Supermetrics is used by +700k marketers in over 120 countries and 15% of all global advertising spend is reported through Supermetrics.

Pricing starting from:

US$89.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Supermetrics

With Supermetrics, businesses can aggregate siloed data from marketing and sales platforms, such as Facebook Ads, Google Analytics, and Instagram, into their go-to reporting, analytics, and storage platform — whether that’s a BI tool, a spreadsheet, a data visualization tool, a data lake, or a data warehouse.

Business size

S M L

Deployment

  • Cloud-based
  • On-premise

Markets

Finland

Supported Languages

English

Pricing starting from:

US$89.00/month

  • Free Version
  • Free Trial
  • Subscription

Images

Supermetrics Software - 1
Supermetrics Software - 2
Supermetrics Software - 3
View 5 more
Supermetrics video
Supermetrics video
Supermetrics Software - 1
Supermetrics Software - 2
Supermetrics Software - 3

Features

Total features of Supermetrics: 63

  • API
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Notifications
  • Auto Extraction
  • Automated Scheduling
  • Benchmarking
  • Budgeting/Forecasting
  • Campaign Analytics
  • Campaign Tracking
  • Conversion Tracking
  • Customisable Dashboard
  • Customisable Reports
  • Customisable Templates
  • Dashboard
  • Dashboard Creation
  • Data Capture and Transfer
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Integration
  • Data Mapping
  • Data Source Connectors
  • Data Storage Management
  • Data Synchronisation
  • Data Transformation
  • Data Visualisation
  • Data Warehouse Software
  • ETL - Extract / Transfer / Load
  • ETL Tools
  • Engagement Tracking
  • Forecasting
  • Functions/Calculations
  • In-Database Processing
  • Integrations Management
  • KPI Monitoring
  • Keyword Tracking
  • Marketing Reports
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multiple Data Sources
  • Performance Management
  • Performance Metrics
  • Pipeline Management
  • Query Builder
  • ROI Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Reports
  • Scheduled / Automated Reports
  • Scorecards
  • Search/Filter
  • Social Media Integration
  • Social Performance Management
  • Summary Reports
  • Third Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Web Data Extraction
  • Website Analytics

Alternatives

Swydo

4.4
#1 Alternative to Supermetrics
Swydo is a web-based monitoring, reporting, and workflow solution for online marketers using Google Analytics, AdWords,...

Google Data Studio

4.5
#2 Alternative to Supermetrics
Google Data Studio is a cloud-based reporting & data visualization solution that allows users to collaborate & share...

Octoboard for Agencies

4.5
#3 Alternative to Supermetrics
Octoboard is a cloud-based client reporting solution, which assists marketing agencies with managing processes for...

Funnel

5
#4 Alternative to Supermetrics
Funnel is a real estate CRM and marketing software that helps businesses streamline apartment marketing and leasing...

Reviews

Overall rating

4.3 /5
(81)
Value for Money
3.7/5
Features
4.2/5
Ease of Use
4.0/5
Customer Support
3.7/5

Already have Supermetrics?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Write a Review!
Showing 5 reviews of 81
Andrea
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

The easiest solution to import digital advertising data in data visualization tools

Reviewed on 1/7/2022

Pros

Supermetrics is the go-to industry solution for extracting metrics and dimensions from online marketing platforms and pulling them into spreadsheets or data visualization platforms. We use it to connect data from Google, Meta, LinkedIn, Shopify and many other vendors to power Google Data Studio dashboards and to send data to Google Sheets in order to perform analyses and create reports.
Supermetrics is simple, effective and reliable.

Cons

The Data Studio connector can get slow when connected to multiple ad accounts at once.
Supermetrics is also kind of expensive compared to some competitors, and doesn't offer bundles for professionals or agencies looking to connect a data source to multiple tools - for example, we use Google Data Studio to create dashboards and Google Sheets to analyze campaign results, and we need to buy two separate Supermetrics products to be able to do so.

Girish
Overall rating
  • Industry: Nonprofit Organisation Management
  • Company size: 201-500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Review on API

Reviewed on 24/5/2022

Great

Great

Pros

Query builder, easy to authenticate and connect to any social networking accounts, adopter to connect BI tools

Cons

Based on our requirement I found this tool a perfect solution

Alternatives Considered

Zoho Expense

Reasons for Switching to Supermetrics

Other products do not have all connectors, and not easy to connect, high maintenance
Alaa
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A great tool for creating accurate analytical reports

Reviewed on 21/6/2022

It's great to have the capabilities of Supermetrics, which enables us to pull data from a wide...

It's great to have the capabilities of Supermetrics, which enables us to pull data from a wide range of sources and arrange it in a way that suits what we are looking for, which enables us to perfectly control that data, and to produce comprehensive reports that enable the decision makers in our team to make the appropriate decisions.

Pros

Supermetrics is a great tool, and because of its ease of use we were able to save a lot of effort and time that was wasted pulling data from different sources, then merging and formatting them. Supermetrics has enabled us to easily set up and create comprehensive dashboards that include aggregated and combined data from many sources, and I really appreciate the ease of formatting them using Supermetrics in a way that works for us. I love the fact that we are able to handle so many data sources, advertising platforms, social media as well as YouTube, and the high capabilities that Supermetrics provides us with which we were able to extract real, organized and coordinated information showing actual traffic within specific time frames.

Cons

Supermetrics doesn't have a lot of dislikes, and I really appreciate it helping us produce comprehensive analytical reports. Supermetrics just needs some flexibility, so we can customize more tools, so we can pull in more data, sort and combine it, and log it into new fields.

Udi
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Very buggy with extremely bad customer support

Reviewed on 26/7/2022

A great deal of frustration

A great deal of frustration

Pros

Even though it's not very user-friendly, confusing, or expensive, I've used it for years, because it did the job I needed, which was to connect different data sources in one spreadsheet. well.. that was until recently. now it's not working anymore.

Cons

There has been an issue with the HubSpot connector for more than 4 weeks (still not resolved). Our marketing reports are based on Supermetrics, and we use them every day. Our reports have been missing for a month now, not just a few hours, not a few days, not a week, a month! and they do not contact me or give any update unless I contact them. By the way, the bills keep coming. what a joke?!. It is such a buggy product (always has been), so many users are confused by it, and the pricing model is constantly changing. Now, the fundamentals aren't working. It is such a huge disappointment and frustration.

Jack
Overall rating
  • Industry: Music
  • Company size: 51-200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Great for Visualizing Data via Google Data Studio

Reviewed on 25/5/2022

I having been using Supermetrics for many years in my various marketing roles. I find it essential...

I having been using Supermetrics for many years in my various marketing roles. I find it essential in making good marketing decisions by utilizing actionable reports with clean visualizations.

Pros

Pulling data with ease to Google Data Studio

Cons

Paying extra for more data connectors and occasionally some connectors seem to pull in correct data.

Alternatives Considered

Funnel

Reasons for Switching to Supermetrics

Pricing and a plan with the data connectors I needed.
Showing 5 reviews of 81 Read all reviews

Supermetrics FAQs

Below are some frequently asked questions for Supermetrics.

Supermetrics offers the following pricing plans:

In addition to our basic licensing tiers, we offer customized packages according to customer need.

Supermetrics has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

Supermetrics supports the following languages:

English

Supermetrics supports the following devices:

Supermetrics integrates with the following applications:

Google Ads, Google Analytics 360, HubSpot CMS Hub, HubSpot Marketing Hub, HubSpot Sales Hub, HubSpot Service Hub, Meta for Business, Shopify, Snapchat, Snowflake, Twitter

Supermetrics offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Chat

Related categories

See all software categories found for Supermetrics.