About Supermetrics
All your marketing data, wherever you need it. Supermetrics streamlines the delivery of data from 80+ sales and marketing platforms into the analytics and reporting tools marketers use to make better decisions.
With Supermetrics, businesses can aggregate siloed data from marketing and sales platforms, such as Facebook Ads, Google Analytics, and Instagram, into their go-to reporting, analytics, and storage platform — whether that’s a BI tool, a spreadsheet, a data visualization tool, a data lake, or a data warehouse.
The result is greater insights into your marketing data, considerable time and cost savings by eliminating manual copy/paste, and improved marketing performance based on data-backed decisions. Supermetrics enables marketers, and the analysts and engineers who support them, to spend more time using data and less time moving data.
Supermetrics is used by +700k marketers in over 120 countries and 15% of all global advertising spend is reported through Supermetrics.
Pricing starting from:
US$89.00/month
- Free Version
- Free Trial
- Subscription
Key benefits of Supermetrics
With Supermetrics, businesses can aggregate siloed data from marketing and sales platforms, such as Facebook Ads, Google Analytics, and Instagram, into their go-to reporting, analytics, and storage platform — whether that’s a BI tool, a spreadsheet, a data visualization tool, a data lake, or a data warehouse.
Business size
Deployment
- Cloud-based
- On-premise
Markets
Finland
Supported Languages
English
Pricing starting from:
US$89.00/month
- Free Version
- Free Trial
- Subscription
Images
Features
Total features of Supermetrics: 63
Alternatives
Swydo
Google Data Studio
Octoboard for Agencies
Funnel
Reviews
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- Industry: Marketing & Advertising
- Company size: 11-50 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
The easiest solution to import digital advertising data in data visualization tools
Reviewed on 1/7/2022
Pros
Supermetrics is the go-to industry solution for extracting metrics and dimensions from online marketing platforms and pulling them into spreadsheets or data visualization platforms. We use it to connect data from Google, Meta, LinkedIn, Shopify and many other vendors to power Google Data Studio dashboards and to send data to Google Sheets in order to perform analyses and create reports.
Supermetrics is simple, effective and reliable.
Cons
The Data Studio connector can get slow when connected to multiple ad accounts at once.
Supermetrics is also kind of expensive compared to some competitors, and doesn't offer bundles for professionals or agencies looking to connect a data source to multiple tools - for example, we use Google Data Studio to create dashboards and Google Sheets to analyze campaign results, and we need to buy two separate Supermetrics products to be able to do so.
- Industry: Nonprofit Organisation Management
- Company size: 201-500 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Review on API
Reviewed on 24/5/2022
Great
Great
Pros
Query builder, easy to authenticate and connect to any social networking accounts, adopter to connect BI tools
Cons
Based on our requirement I found this tool a perfect solution
Alternatives Considered
Zoho ExpenseReasons for Switching to Supermetrics
Other products do not have all connectors, and not easy to connect, high maintenance- Industry: Information Technology & Services
- Company size: 11-50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
A great tool for creating accurate analytical reports
Reviewed on 21/6/2022
It's great to have the capabilities of Supermetrics, which enables us to pull data from a wide...
It's great to have the capabilities of Supermetrics, which enables us to pull data from a wide range of sources and arrange it in a way that suits what we are looking for, which enables us to perfectly control that data, and to produce comprehensive reports that enable the decision makers in our team to make the appropriate decisions.
Pros
Supermetrics is a great tool, and because of its ease of use we were able to save a lot of effort and time that was wasted pulling data from different sources, then merging and formatting them. Supermetrics has enabled us to easily set up and create comprehensive dashboards that include aggregated and combined data from many sources, and I really appreciate the ease of formatting them using Supermetrics in a way that works for us. I love the fact that we are able to handle so many data sources, advertising platforms, social media as well as YouTube, and the high capabilities that Supermetrics provides us with which we were able to extract real, organized and coordinated information showing actual traffic within specific time frames.
Cons
Supermetrics doesn't have a lot of dislikes, and I really appreciate it helping us produce comprehensive analytical reports. Supermetrics just needs some flexibility, so we can customize more tools, so we can pull in more data, sort and combine it, and log it into new fields.
- Industry: Marketing & Advertising
- Company size: 11-50 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
Very buggy with extremely bad customer support
Reviewed on 26/7/2022
A great deal of frustration
A great deal of frustration
Pros
Even though it's not very user-friendly, confusing, or expensive, I've used it for years, because it did the job I needed, which was to connect different data sources in one spreadsheet. well.. that was until recently. now it's not working anymore.
Cons
There has been an issue with the HubSpot connector for more than 4 weeks (still not resolved). Our marketing reports are based on Supermetrics, and we use them every day. Our reports have been missing for a month now, not just a few hours, not a few days, not a week, a month! and they do not contact me or give any update unless I contact them. By the way, the bills keep coming. what a joke?!. It is such a buggy product (always has been), so many users are confused by it, and the pricing model is constantly changing. Now, the fundamentals aren't working. It is such a huge disappointment and frustration.
- Industry: Music
- Company size: 51-200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
Great for Visualizing Data via Google Data Studio
Reviewed on 25/5/2022
I having been using Supermetrics for many years in my various marketing roles. I find it essential...
I having been using Supermetrics for many years in my various marketing roles. I find it essential in making good marketing decisions by utilizing actionable reports with clean visualizations.
Pros
Pulling data with ease to Google Data Studio
Cons
Paying extra for more data connectors and occasionally some connectors seem to pull in correct data.
Alternatives Considered
FunnelReasons for Switching to Supermetrics
Pricing and a plan with the data connectors I needed.Supermetrics FAQs
Below are some frequently asked questions for Supermetrics.Q. What type of pricing plans does Supermetrics offer?
Supermetrics offers the following pricing plans:
- Starting from: US$89.00/month View Pricing Plans
- Pricing model: Free Version, Subscription
- Free Trial: Available
In addition to our basic licensing tiers, we offer customized packages according to customer need.
Q. Who are the typical users of Supermetrics?
Supermetrics has the following typical customers:
Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000
Q. What languages does Supermetrics support?
Supermetrics supports the following languages:
English
Q. Does Supermetrics support mobile devices?
Supermetrics supports the following devices:
Q. What other apps does Supermetrics integrate with?
Supermetrics integrates with the following applications:
Google Ads, Google Analytics 360, HubSpot CMS Hub, HubSpot Marketing Hub, HubSpot Sales Hub, HubSpot Service Hub, Meta for Business, Shopify, Snapchat, Snowflake, Twitter
Q. What level of support does Supermetrics offer?
Supermetrics offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Chat
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