Spott

Spott is an enterprise-level software that manages to have a simple and intuitive user interface for such a sophisticated app. All the options and settings are organized to allow for a logical workflow. It is clear that a lot of thought went into the design of the UI and UX so that it can be used efficiently.

There are many options for customization to match different brand identities and the created styles can be saved so they be easily used in again in other projects.

Spott allows you to push the created interactive media to several different channels and has built-in functionality to track user engagement across these channels. Each interaction can effectively be a call-to-action and there is no limit to the number of "spotts" (interactions) that can be created for each image or video. There are multiple export and embed options to accommodate a wide variety of use cases.

The novel functionality of Spott means it does come with a slight learning curve. Luckily, there is plenty of detailed documentation with step-by-step walk-throughs to get started with Spott and use it effectively. There is also an active Facebook community where Spott developers are quick to answer questions and resolve issues. Support is also available by contacting them directly and they have been very responsive.

Interactive content is the future of online media and Spott is leading the way.

Considering Spott is an enterprise-level software, the most prohibitive factor for most new users will be the cost. However, when used properly, the ROI can be significant enough to justify that cost.

Also, there are no integrations currently available with automation software like Pabbly Connect and Zapier. Until those are added, working with this app can be a bit time-consuming when there is a high volume of media that needs to be processed.

I love the simplicity of creating a viewer journey using their hotspots to lead into sales.

I still cannot figure out how to integrate Spott and automate each user click via Zapier, webhooks, etc.

As a designer, I really love to think a little outside the box with this product. Yes, it has great marketing applications, but think of all the things you can do with Spott in the education space. It is a super user-friendly tool for non-technical users and I love it.

Overall I do think the UX and UI could still be improved. Perhaps a few more customisation options for products could be added, but I really like the simplicity of the product as well.

Creating cutting edge interactive images and videos, is easily done with Spott. Imagine the user being able to control the outcome of a video they are watching. Spott gives viewers that power. Taking away the traditional one way communication, introduces a whole new level of possibilities. If you are into ecommerce, you can add hotspots to your media that allows viewers to purchase directly from the image or video. It’s a new day, the future is here. If you have several clients or run an agency spott has sub accounts where you can allocate credits. Your clients will be able to login and see how their campaigns are performing. This tool is definitely one to have in the arsenal. The spott team keeps improving the tool and offers good support when you need it.

I would like the ability to change the colors of the interface to match my brand when using sub accounts. Also because of the restrictions of certain platforms, all of the interactive features do not work on sites such as IG, Facebook and Pinterest.