Blender

Blender is Open-source software which is Free which is very important thing if you compare it to other softwares. Blender can give you same result as paid softwares. In this program you can make a lot of things, you can : Paint, 3D models, Sculpting, Video editing, Rendering, Animation and many more things.
Blender has it's own Rendering engine so you don't have to buy it and trust me it's very good even if it's free.
Development team is putting their heart in this product and you can see it in their daily builds, it gets better and better.
Community is amazing, you can find many groups, forums and websites dedicated to blender and blender users, there are alot of plugins and models too. you also can use models from other softwares by simply importing FBX or OBJ file format in blender scene.

It's not an industry standard and ill try to explain why.... Blender is new program and lately it got better that's why many people don't use it, they think that it's a free program and they don't look at it seriously, also many big companies already have stuff which work on Maya or 3Ds max and they don't want to get a new team member who works in blender, because big companies make big projects, every team member is making his part in this project and if one of the team member uses different program, he/she could not use others assets, materials, lighting and many other stuff.... to cut a long story short, Blender is not industry standard because many people don't use it and they still use 3Ds max, maya or any other software.

Blender is free software which is always a pro! It is also one of the best 3D modeling software out there. I love how easy it is to import objects into blender as well how simple conversions are. Blender has an amazing lighting system which I use to create cool animations for game scenes. The rigging system is a very useful tool for creating in-game animations. There are many different tool to help you sculpt and create models. It has a pretty powerful text system which is very different to the text system of a drawing software. This text system can create 3D objects of the text which can then be edited and animated.

The few cons I have with blender mainly include that the software is not the most user-friendly. It can be very confusing to use at times. There's a lot of features which is create but it lacks tutorials to learn how to make use of those features. Likely other tutorials can be found online. The software can become very system heavy but that only for complicated models.

I enjoyed the earlier versions of it, with ease of use, hotkeys, and a clear, labeled interface

The new version is too chaotic, too massive of a change. The hotkeys no longer work/are not the same. Unable to create/edit anything because unable to figure out how everything works, even with the guide. Had to Change back to the old format (2.79) in order to do anything.

A beautiful, powerful, ease to use and at the same time complicated with multiple layers of depths, Blender is a program that competes with the so called Industry Standards.It is a jack of all trades, a generalist software which has the capability of taking care of the whole digital content creation pipeline by itself, and with tools which each in their area are highly specialised.The tools are industry leading and in some aspects the developement is way ahead of some of the commercial competitors.Undoubtedly, the love Blender gets from it's users, and the vast amount of userbase it has, speaks for itself about the software and what it's users are able to achieve with it.

Due to depth of the software and the amount of features and tools, the learning curve for beginners maybe steep. But with a great community around it, Blender has proven where there is a will, there is a way.

We can create soo beautiful visualizations with blender including drone videos with embedded buildings / urban 3D models

A bit difficult for beginners, but there are thousands of tutorial videos, so everybady can learn easily and free