---
description: Learn how GWI can help your business. GetApp provides users in Ireland with the most detailed information on software tools, prices and features.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: GWI Price, Reviews & Ratings | GetApp Ireland 2026
---

Breadcrumb: [Home](/) > [Market Research Software](/directory/889/market-research/software) > [GWI](/software/2170260/gwi)

# GWI

Canonical: https://www.getapp.ie/software/2170260/gwi

> GWI is a cloud-based consumer research platform giving brands, agencies, and media teams self-serve access to global survey data.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## Overview

### Key benefits of GWI

\* Provides access to the world's largest ongoing study of online consumers, with survey data representing over 3 billion people across 50+ markets, supporting campaign planning, media planning, pitch development, audience segmentation, brand tracking, and concept testing.
\* Quarterly data refresh keeps consumer insights current, reflecting shifts in behavior, attitudes, and interests as they occur.
\* Globally harmonized survey methodology enables consistent audience comparisons across local and global markets from a single data source, supporting cross-team alignment on audience strategy.
\* Custom audience builder with 250,000+ profiling points covering demographics, behaviors, and interests allows precise audience construction and segmentation without requiring research expertise or technical training.
\* Pre-built and shareable team audiences reduce duplicated effort across research, marketing, and strategy teams.
\* Custom charts and crosstabs allow side-by-side comparison of multiple audience segments across large datasets, surfacing differentiated insights for competitive and strategic analysis.
\* Dashboards consolidate data visualizations and audience insights into shareable views, supporting stakeholder reporting and cross-functional collaboration.
\* Instant Charts generates pre-populated data visualizations automatically from a typed plain-language query, reducing manual chart-building time.
\* GWI Canvas produces full, editable slide decks — including charts, commentary, and key takeaways — from a user-defined goal and audience, accelerating insight presentation and pitch development.
\* Agent Spark provides a conversational AI analyst interface for querying 35 billion data points from 1.4 million+ annual surveys in plain language, accessible inside the platform and via API within ChatGPT, Claude, and Microsoft Copilot.
\* API integration enables consumer data to be embedded into external workflows and AI systems, including agentic workflows via MCP integration, supplying anonymized, compliant data to improve model accuracy and personalization.
\* Specialized vertical data sets — including GWI Kids, GWI Gaming, GWI Sports, GWI Travel, GWI Automotive, GWI Luxury, GWI Alcohol, and GWI Consumer Tech — extend research depth for industry-specific use cases.
\* GWI Moments delivers insights tied to seasonal and cultural events, supporting timely campaign and content planning.
\* Custom research services including brand tracking, segmentation, concept testing, and ad testing extend platform capabilities for enterprise research needs.
\* Enterprise clients receive dedicated account management and access to custom data set options, supporting complex, large-scale research programs.
\* GDPR- and CCPA-compliant, fully anonymized, PII-free data reduces compliance risk for organizations operating across multiple regulatory jurisdictions.
\* Tiered pricing plans (Free, Plus, Pro/Enterprise) accommodate teams of varying sizes and data requirements, reducing cost and time barriers compared to traditional market research approaches.

## About the vendor

- **Company**: GWI
- **Location**: London, UK
- **Founded**: 2009

## Commercial Context

- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Available Countries**: United Kingdom

## Integrations (6 total)

- ChatGPT
- Claude
- CoPilot
- Microsoft Power BI
- Omni-Connect
- TelmarHelixa

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Market Research Software](https://www.getapp.ie/directory/889/market-research/software)

## Links

- [View on GetApp](https://www.getapp.ie/software/2170260/gwi)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/all-software/a/gwi/> |
| en-AE | <https://www.getapp.ae/software/2170260/gwi> |
| en-AU | <https://www.getapp.com.au/software/2170260/gwi> |
| en-CA | <https://www.getapp.ca/software/2170260/gwi> |
| en-GB | <https://www.getapp.co.uk/software/2170260/gwi> |
| en-IE | <https://www.getapp.ie/software/2170260/gwi> |
| en-NZ | <https://www.getapp.co.nz/software/2170260/gwi> |
| en-SG | <https://www.getapp.sg/software/2170260/gwi> |
| en-ZA | <https://www.getapp.za.com/software/2170260/gwi> |

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