ActiveCampaign

ActiveCampaign

Email Marketing, Marketing Automation, CRM/Sales Automation

About ActiveCampaign

ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.

ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com


Key benefits of ActiveCampaign

- Automate personalized experiences across all your customer touchpoints
- Track buyer preferences, behavior, and many custom attributes across the entire customer lifecycle for deeper segmentation and more effective outreach
- Customize sends based on almost any parameter, so your messages are always targeted for the right audience
- Use data from the entire customer lifecycle to choose the best content, send time, and delivery channel for each customer
- Create entirely customized campaigns with minimal effort, then improve your send strategy in real time based on customer behaviors
- Replicate the 1-1 personal experience for every customer, no matter how big your business gets


Images

ActiveCampaign Software - Keep an eye on important business metrics from your account overview dashboard.
ActiveCampaign Software - Easily design automated sequences that save time and generate sales with our intuitive, drag-and-drop workflow builder.
ActiveCampaign Software - Create beautiful email campaigns using an elegant, drag-and-drop WYSIWYG editor.
ActiveCampaign Software - Customer insight is organized and consolidated into contact records.
ActiveCampaign Software - Pipeline view of the sales CRM
View 6 more
ActiveCampaign video
ActiveCampaign Software - Keep an eye on important business metrics from your account overview dashboard.
ActiveCampaign Software - Easily design automated sequences that save time and generate sales with our intuitive, drag-and-drop workflow builder.
ActiveCampaign Software - Create beautiful email campaigns using an elegant, drag-and-drop WYSIWYG editor.
ActiveCampaign Software - Customer insight is organized and consolidated into contact records.
ActiveCampaign Software - Pipeline view of the sales CRM

Not sure about ActiveCampaign? Compare with a popular alternative

ActiveCampaign

4.6 (2,404)
VS.
Highly reviewed

Starting Price

US$15.00
month
US$20.00
month

Pricing Options

Free version
Free trial
Free version
Free trial

Features

143
202

Integrations

200
70

Ease of Use

4.2 (2,404)
4.1 (6,686)

Value for Money

4.4 (2,404)
4.3 (6,686)

Customer Service

4.4 (2,404)
4.1 (6,686)
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Reviews

Overall rating

4.6 /5
(2,404)
Value for Money
4.4/5
Features
4.5/5
Ease of Use
4.2/5
Customer Support
4.4/5

Already have ActiveCampaign?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 2,404
Antonio
Antonio
Overall rating
  • Industry: Human Resources
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

My first marketing automation platform, its about to pay for itself

Reviewed on 6/7/2020

As a startup founder, It is really difficult to choose the right platform to commit with. You have...

As a startup founder, It is really difficult to choose the right platform to commit with. You have free options and very expensive ones. So Active campaign was a great option for me, right on the sweet spot.

Their customer success team is the best. I have had three on boarding one-on-one calls where they have understood my business and helped me with all the setup, resources and best practices to start using it the best way possible.

It is a very robust system, I only use the email automation, segmentation and I am starting to use their CRM, but the posibilites are endless. So far I love it

Pros

It is super easy to setup and use
The best customer support I have ever had on any kind of service/product
A thorough on boarding process, with personal coaching
You can automate every single part of your marketing funnel and still have a nice personal touch with your best leads
Endless possibilities to interact with your customers and prospects and track every behavior with you

Cons

It is so wide that I find myself a little overwhelmend on how to take as much as possible from the system without burning out.

I am in the 2,500 contacts bracket, and I think its price is fair. But when I have to sacle it up, it will seem pricy

Alternatives Considered

ConvertKit and HubSpot Marketing Hub

Reasons for Choosing ActiveCampaign

I made research and wanted a more robust solution. I compared Active campaign against hubspot and convertkit and I preferred Active Campaign

Switched From

Mailchimp

Reasons for Switching to ActiveCampaign

Better price (against Hubspot) So many more functions (Against convertkit and others)
Noel
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

ActiveCampaing is the best tool for marketing an customer management!

Reviewed on 24/9/2023

From the moment I began using ActiveCampaign, it transformed the way I approach email marketing....

From the moment I began using ActiveCampaign, it transformed the way I approach email marketing. The platform offers an amalgamation of depth and simplicity. While the features are advanced, they are laid out in a manner that’s easy to grasp. The support team deserves special mention. They've been consistently responsive and helpful, guiding me through any challenges. Whether it's managing contacts, setting up automations, or diving deep into analytics, ActiveCampaign has provided a reliable and efficient experience.

Pros

ActiveCampaign truly stands out in its user-friendly interface and powerful automation capabilities. The platform offers an extensive set of tools that make email marketing, segmentation, and automation a breeze. The built-in CRM is a game-changer, seamlessly integrating all my contact details and interaction histories. It also provides insightful tracking features, ensuring I understand my audience's behavior and can tailor my campaigns accordingly. Moreover, the level of customization available for emails, combined with the intuitive visual automation builder, has helped in crafting high-performing campaigns.

Cons

Honestly, there's not much to criticize given its overall performance. However, for newcomers to email marketing or those used to more basic platforms, there might be a bit of a learning curve initially. The vast array of features, while advantageous, can be a little overwhelming.

Alternatives Considered

KlickTipp, Mailchimp and HubSpot CRM

Reasons for Switching to ActiveCampaign

When considering other products in the market, it was clear that while many offered bits and pieces of what ActiveCampaign provides, none encapsulated its entire suite of tools. Platforms like Mailchimp and HubSpot were on the list, but ActiveCampaign's robust automation capabilities, combined with its CRM and pricing structure, made it the most attractive option. The positive reviews and its reputation in the community further solidified the decision.In conclusion, ActiveCampaign has become an indispensable tool in my marketing arsenal. For anyone serious about elevating their email marketing game, I wholeheartedly recommend giving it a try.
Aimee Rebekah
Aimee Rebekah
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Customer Service & User Experience led me to leave after 7 Years

Reviewed on 6/7/2022

I switched to Convert Kit.

100X better interface, they do email automation and I can use it as a...

I switched to Convert Kit.

100X better interface, they do email automation and I can use it as a CRM even though it does not advertise itself as a CRM. Also, it is just a much more user friendly space, they have excellent customer service, chat works, emails get answered and I feel taken care of.

Pros

I used Active Campaign for 7 years mainly because I had not found another software that integrated email marketing & a CRM. Also, I gained alot of subscribers during this time and developed alot of automations, but I really feel like I could have done this with any other software, I attribute it more to my actions and not the software. The software itself was painful to use the entire time due to regular glitches in the email editor which is from the internet stone age.

Cons

Recently, the experience with customer service has gone downhill and my user experience has been less than acceptable for a company I pay over $100 a month to. The chat does not work, when I report problems, my emails are not answered.

The emails are clunky to create and I just find myself avoiding writing emails (which is not like me) just because the interface and software itself does not provide a smooth or enjoyable experience. Their email editor is OLD, and even though they just did an upgrade, it still is just not anywhere close to Convert Kit, which is what I decided to switch to.

I am loyal and I will stick with something, especially software for as long as possible, because migrating data takes so much time and energy. But I became physically unable to give one more ounce of my time or energy to this software.

I recently had multiple poor customer service interactions. I found myself being led down multiple unnecessary paths to fix issues unrelated to my problem. I had a sense that they have new people who don't really know what they are doing.

Gabriel
Overall rating
  • Industry: Information Services
  • Company size: 501–1,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Guaranteed way to super change your work. ActiveCampaign is user friendly.

Reviewed on 8/12/2023

Best and secure way to build lasting impression on clients. Never disappointing.

Best and secure way to build lasting impression on clients. Never disappointing.

Pros

ActiveCampaign has enhanced communication within the organization. This is the key pillar to our success story. Giving our clients the best experience with our services by creating personalized messages and delivering to them securely via emails. The best thing is that our clients can reach us from anywhere at anytime. We have received a great response and the results are visible from our end. Keep up ActiveCampaign.

Cons

Ideal tool. ActiveCampaign has no negativity. It has delivered the best in the most cost effective way.

Hemal
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

The best marketing automation platform

Reviewed on 13/8/2023

Pros

I can say 'awesome.' Within a few hours, I have set up my marketing automation on ActiveCampaign. The dashboard and interface are super simple. I love the segmentation in email sequences, and it has helped me grow my business and list.

Cons

I have been using ActiveCampaign for a long time and haven't had any issues, but I believe there should be more emails per month.

Alternatives Considered

ConvertKit, MailerLite, Brevo, EngageBay CRM, Klaviyo and Keap

Reasons for Choosing ActiveCampaign

Mailchimp is quite complicated. Interface is not good.

Switched From

Mailchimp
Showing 5 reviews of 2,404 Read all reviews

ActiveCampaign FAQs

Below are some frequently asked questions for ActiveCampaign.

ActiveCampaign offers the following pricing plans:

  • Starting from: US$15.00/month
  • Pricing model: Subscription
  • Free Trial: Available

Starting from: Lite: $9/month, paid yearly Plus: $49/month, paid yearly Professional: $149/month, paid yearly Enterprise: $258/month, paid yearly

ActiveCampaign has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

ActiveCampaign supports the following languages:

Chinese, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Portuguese, Spanish, Turkish

ActiveCampaign supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

ActiveCampaign integrates with the following applications:

123FormBuilder, AccountingSuite, Act!, Acuity Scheduling, Adobe Commerce, Aimtell, Airtable, Akita, Alchemer, Antavo, Apparound, Asana, Autoklose, Automate.io, Basecamp, Batchbook, Big Cartel, BigCommerce, BigContacts, Bitly, Bizzabo, Bloom, Bookafy, Braintree, BriteVerify, Buffer, BurstSMS, Calendly, Call Loop, CallFire, CallHippo, Callingly, Capsule, ChargeOver, Chargebee, Chargify, CheddarGetter, Clevertim, ClickFunnels, Close, CoSchedule Marketing Suite, Cobot, Coherent, CommCare, Contactually, Contractbook, Crelate, Crisp, Dasheroo, DataHero, DataValidation, Deadline Funnel, Deltek WorkBook, Deputy, Desk.com, Digioh, DocuSign, Donately, Donorbox, Doodle, Dropbox Business, Drupal, EasyWebinar, Equiitext, Evenium.net, Eventable, Eventbrite, Evernote Teams, Evidence, Expensify, Feedier, Feedly, Feefo, FireText, FluidSurveys, FogBugz, FogBugz, Fomo, FormCrafts, FormMule, Formidable Forms, Formlets, Formsite, Formstack Forms, FreeAgent, FreshBooks, Freshdesk, FullContact, FullStory, FuseDesk, Geckoboard, Genoo, Getform, Getsitecontrol, Ghost, Gift Up!, GigaBook, GivingFuel, Gmail, GoTo Meeting, GoTo Training, GoTo Webinar, Google Analytics 360, Google Calendar, Google Contacts, Google Docs, Gravity Forms, Harvest, Help Scout, Highrise, Insightly, Instapage, InviteBox, Joomla, Jotform, Jumplead, Justuno, Kadence, Kajabi, Kanban Tool, KickoffLabs, Leadpages, LeadsBridge, LessAccounting, Litmus, LiveChat, MailMunch, Marsello, Meta for Business, Mindbody, Mojo Helpdesk, MoonClerk, Nimble, Nutshell, Olark, OnePageCRM, Operations Hub, OptimizePress, OptinMonster, PadiAct, PayPal, Pipedrive, Pipeliner CRM, Podio, PrestaShop, Privy, QuickBooks Online, Quickbase, Quote Roller, Re:amaze, Recurly, Rezdy, Salesforce Sales Cloud, Salesmate, Segment, SendPulse, Shopify, Skyvia, Slack, Sleeknote, SolarWinds Service Desk, Stripe, SugarCRM, Sumo, SuperSaaS, SurveyMonkey, Survicate, Teachable, Tender Support, Twitter/X, Typeform, Unbounce, UserVoice, Viewbix, WHMCS, WebMerge, Whatagraph, WishList Member, Wistia, WooCommerce, Woopra, WordPress, Wufoo, Xero, Yondo, YouCanBook.me, Zapier, Zendesk Sell, Zendesk Suite, Zoho CRM, Zoho Creator, Zoho Invoice, Zoom, accessally, allmysms, appyReward, eTermin, eWebinar, itDuzzit, vBulletin

ActiveCampaign offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

Related categories

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