Dotdigital

4.3 (188)
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Omnichannel customer engagement platform.

About Dotdigital

dotdigital is an omnichannel marketing automation platform that enables more than 80,000 marketers in more than 150 countries around the world to use transactional and behavioral data to design, test and send powerful automated digital campaigns that run across all customer channels, from email to SMS and social media. Established in 1999, dotdigital is a global company with more than 300 employees and B2C and B2B enterprise and SME clients.

Our easy to use and powerful email solution enables SMBs, large enterprise and agencies to manage and grow their email strategy and more by making it easy to build your own marketing cloud, using our extensive app directory. A Magento Premier Technology, Shopify Plus and BigCommerce partner, dotmailer integrates seamlessly with many world-class ecommerce platforms and CRMs including Salesforce and MS Dynamics.

Our recent acquisition of COMAPI cements our commitment to empowering marketers by providing customers with best-in-class omnichannel messaging capabilities such as SMS, live chat and social media integration.


Key benefits of Dotdigital

  • Import mailing lists and data from sign up forms. Use the drag & drop query builder to create simple and complex data segments.

  • Use detailed purchase behaviour to create segments based on customer transactions.

  • Add behavioral web tracking data to your segments to send more personalized messages.

  • Build emails using the built-in editor. Use fully integrated surveys and webforms and create custom landing pages.

  • Use the testing feature to ensure your emails don't land in spam folders and optimize your emails for mobile devices.

  • Use detailed, real-time reporting split by campaign, program and contact to track and analyze campaigns.

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    Starting Price

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    Ease of Use

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    Value for Money

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    Reviews

    Overall rating

    4.3 /5
    (188)
    Value for Money
    4.1/5
    Features
    4.2/5
    Ease of Use
    4.2/5
    Customer Support
    4.3/5

    Already have Dotdigital?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 188
    Simon
    Simon
    Overall rating
    • Industry: Printing
    • Company size: 11–50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Email Marketing Managed.

    Reviewed on 28/9/2018

    Pros

    I cannot sing the praises of Dotmailer enough, by far the best email marketing tool out there. All our outbound promotional email marketing is managed through the portal along with several of our clients too

    Cons

    Not being able to create our own bespoke auto responses without contacting Dotmailer themselves to do it.

    Murray
    Murray
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2–10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 3.0 /10

    Good software spoilt by arrogant company attitude

    Reviewed on 3/11/2018

    Dotmailer used to be great software, leading the way with WYSIWYG editors and simple automation and...

    Dotmailer used to be great software, leading the way with WYSIWYG editors and simple automation and segmentation tools. Over the past 2-3 years, others have caught up and overtaken Dotmailer. Their response is to focus on large companies with big budgets, as a result of which they have priced themselves out of the market for smaller businesses. When dealing with anyone except tech support, the attitude is often extremely arrogant and unhelpful. There's other software available that does the same thing, with better support.

    Pros

    Easy to use, intuitive interface
    Great features - although many of these are very expensive add-ons
    Automation
    Superb technical support

    Cons

    Unhelpful and incompetent client managers
    Very expensive compared to similar products
    Lack of interest in SMEs
    Unwillingness to write connectors to other software packages

    Colton
    Overall rating
    • Industry: Retail
    • Company size: 11–50 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 5.0 /10

    Dotmailer Review 2018

    Reviewed on 24/8/2018

    Pros

    -Ease of use
    -Mostly works well with related platforms
    -Clearly displays information

    Cons

    -Email builder is template-focused and not efficient or as user friendly if your creatives are designed externally
    -Certain default options (automatically applying padding to every image block inserted into an email, for example) make setting up emails tedious and more time consuming and can't be turned off.
    -Asset gallery in the email builder has poor UX -- there are visual glitches and creating and organizing folders / organizing assets is not intuitively designed. You are also unable to see the full name of each asset.--Project managers have been generally unhelpful in rectifying issues regarding the email builder.

    Jonathan
    Jonathan
    Overall rating
    • Industry: Retail
    • Company size: 201–500 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 10.0 /10

    DotDigital is a great email marketing suite

    Reviewed on 30/1/2023

    I've used dotdigital for many years now across a couple of businesses and its improved massively...

    I've used dotdigital for many years now across a couple of businesses and its improved massively over the years, while always building off the basis of a simple to use drag and drop interface.

    Pros

    Building emails is very easy through the drag and drop interface, and sending They are continually adding in more features (SMS, transactional emails) though a lot of these are additional cost add ons, and sometimes not easy to understand to a new user.

    Cons

    Image management is one of the main areas that could do with improvement - it can be incredibly clunky to use and time consuming to drop in new images, or delete old ones.

    Chante
    Chante
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: 2–10 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Dotmailer does a great job!

    Reviewed on 27/11/2018

    I use Dotmailer to stay in contact with our clients current and new. I love using the automation...

    I use Dotmailer to stay in contact with our clients current and new. I love using the automation feature to get our surveys out with out several steps.

    Pros

    The ease of use if what I like the most about the software. I can build a campiagn quickly and easily.

    Cons

    I would like it if the learning curve for the automation was a bit smaller. It took me awhile to get the hang of how the design feature works.

    Showing 5 reviews of 188 Read all reviews

    Dotdigital FAQs

    Below are some frequently asked questions for Dotdigital.

    Dotdigital offers the following pricing plans:

    • Starting from: US$150.00/month
    • Pricing model: Subscription
    • Free Trial: Available

    Contact for specific pricing data

    Dotdigital has the following typical customers:

    11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Dotdigital supports the following languages:

    Arabic, Dutch, English, European Portuguese, Finnish, French, German, Hindi, Italian, Japanese, Polish, Russian, Spanish, Swedish, Thai, Traditional Chinese

    Dotdigital supports the following devices:

    Dotdigital integrates with the following applications:

    BigCommerce, Drupal, Meta for Business, Salesforce Sales Cloud, Shopify, Shopify Plus, Trustpilot, Twitter/X, WooCommerce, WordPress, Zapier, Zendesk Suite

    Dotdigital offers the following support options:

    Email/Help Desk, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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