Engagement Cloud

Omnichannel customer engagement platform.

4.3 /5 (161 reviews) Write a Review!

Engagement Cloud Overview

What is Engagement Cloud?

dotdigital is an omnichannel marketing automation platform that enables more than 80,000 marketers in more than 150 countries around the world to use transactional and behavioral data to design, test and send powerful automated digital campaigns that run across all customer channels, from email to SMS and social media. Established in 1999, dotdigital is a global company with more than 300 employees and B2C and B2B enterprise and SME clients.

Our easy to use and powerful email solution enables SMBs, large enterprise and agencies to manage and grow their email strategy and more by making it easy to build your own marketing cloud, using our extensive app directory. A Magento Premier Technology, Shopify Plus and BigCommerce partner, dotmailer integrates seamlessly with many world-class ecommerce platforms and CRMs including Salesforce and MS Dynamics.

Our recent acquisition of COMAPI cements our commitment to empowering marketers by providing customers with best-in-class omnichannel messaging capabilities such as SMS, live chat and social media integration.

Engagement Cloud Overview

Pricing

Starting from
N/A

Pricing options

Free Trial
Subscription
Value for money

Contact for specific pricing data


Engagement Cloud Features

Devices
Business size
S M L
Markets
United States, United Kingdom
Supported Languages
English

Media

Engagement Cloud video Engagement Cloud screenshot: Engagement Cloud screenshot: Engagement Cloud screenshot: Engagement Cloud screenshot: Engagement Cloud screenshot: Engagement Cloud screenshot:

Engagement Cloud Reviews

Engagement Cloud Reviews

Overall rating
4.3
/
5
Excellent
76

Very good
60

Average
19

Poor
3

Terrible
3

Value for Money
4.1
Features
4.1
Ease of Use
4.2
Customer Support
4.2
84% recommended this app
Jennifer K.

As a new user of the Dotmailer software, I quickly found that it is user-friendly and robust .

I was quickly able to build my skill in creation of emails, reach a wider audience, and push relevant content to the email list.


Naomi T.

Brilliant mailing platform.


Judson H.

A great platform, if this was 2009 and not 2017

A lesson in vetting platforms that claim to be solutions more thoroughly before proceeding. Other than that, I cannot think of another benefit.


Sean D.

Works great for my marketing team!

This is the end all be all of email campaign management for my medium sized company. We use Dot Digital every single day to track our new leads and put them through our nurture cycle. I can whole heartedly say that without this platform my marketing team would be lost. If you are looking for a way to manage your address books and email campaigns this is where you should stop your search.


Yusra K.

A MUST BUY SOFTWARE!

The landing page builder makes it really easy to build nicely designed landing pages that helps our lead generation campaigns. We are utilizing DotMailer to market to the emails we gather at events which we were unable to reach before.


Jennifer K.
Industry: Religious Institutions
Company size: 1,001-5,000 Employees

As a new user of the Dotmailer software, I quickly found that it is user-friendly and robust .

Used Daily for 2+ years
Reviewed on 16/2/2018
Review Source: Capterra

I was quickly able to build my skill in creation of emails, reach a wider audience, and push relevant content to the email list.

Pros

I enjoy the drag-and-drop campaign builder and segmentation that are offered, I find that our organization can go back regularly to templates and rebuild similarly styled emails. I also find that Dotmailer helps us reach our audience in the most sophisticated way through Programs that are uniquely tailored to the email subscriber.

Cons

I would like for there to be a few tweaks to the address book and segment functionality. I feel in some ways the system requires you to choose one or the other, when I'd like to be able to use a segment vs. an address book. I also would like it to be easier to select campaigns in the segment builder-- i.e. pin selected campaigns at the top.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Naomi T.
Industry: Banking
Company size: 1,001-5,000 Employees

Brilliant mailing platform.

Used Daily for 6-12 months
Reviewed on 21/5/2018
Review Source: Capterra

Pros

I like the Dotmailer support team , they were very helpful while we first began using this solution and they have been helpful at every step during these past few months.As a sales and marketing specialist ; I was able to reference the Dotmailer support team approach to my team ,as an example of how to provide effective product support to users.
I have got very little knowledge of html and I have been able to use this solution to create newsletters still ,all thanks to their easy editor which removes the need to leverage on a programming background to get work done. I must admit though ,that for my marketing colleagues who have got a better programming knowledge ; they create better newsletter templates than I do.
It has an high email delivery ratio and we are able to monitor the number of recipients who opened our newsletter emails.

Cons

Dotmailer pricing is on the high side when compared with substitute products.However , with the amount of quality support we have gotten so far ; it does not matter ,as far as it keeps getting the job done for us.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Judson H.
Industry: Apparel & Fashion
Company size: 11-50 Employees

A great platform, if this was 2009 and not 2017

Used Weekly for 2+ years
Reviewed on 30/8/2017
Review Source: Capterra

A lesson in vetting platforms that claim to be solutions more thoroughly before proceeding. Other than that, I cannot think of another benefit.

Pros

The analytics on each email campaign. It is nice to get a visual report following the performance of the email campaign.

Cons

Other than the campaign reports, I have a problem with just about everything else with this platform, particularly the customer service but I suppose that that is not the question here. The platform itself is wildly outdated, seemingly by intention because they will offer you custom templates but with an extremely high cost and they will request that you fill out so much information that you've already done half of the work for them. The drag-and-drop feature is not unique in 2017, which I see is the most frequent positive thing others have to say about it, but the fact that there is no auto-save is absolutely absurd. The platform is also buggy when trying to adjust background colors and with editing photos post-upload. Raising issues to customer service only led to them pointing fingers at me for supposedly not knowing how to use the product and not even once led to a solution.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 0.0/10

Sean D.
Industry: Computer Software
Company size: 51-200 Employees

Works great for my marketing team!

Used Daily for 6-12 months
Reviewed on 1/2/2019
Review Source: Capterra

This is the end all be all of email campaign management for my medium sized company. We use Dot Digital every single day to track our new leads and put them through our nurture cycle. I can whole heartedly say that without this platform my marketing team would be lost. If you are looking for a way to manage your address books and email campaigns this is where you should stop your search.

Pros

The ability to track your email campaigns
Super easy to use overall
Ranking leads by email engagement has been critical to our business
The ability to export the lists to Excell make marketing meetings a breeze
Really great for managing address books and targeting segments

Cons

When you export the data to excel it exports the file to a .csv by default and in this scenario it is possible that you will lose data more often than if the file were exported as .xls file. However, this seems like a very simple fix and may simply be dependent upon user preference and the software your company works with outside of Dot Digital.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Yusra K.
Industry: Accounting

A MUST BUY SOFTWARE!

Used Weekly for 2+ years
Reviewed on 13/2/2018
Review Source: Capterra

The landing page builder makes it really easy to build nicely designed landing pages that helps our lead generation campaigns. We are utilizing DotMailer to market to the emails we gather at events which we were unable to reach before.

Pros

The interface design is clean and organized making it easy to find what you're looking for. Dotmailer s extremely flexible, it allows creating complex layouts on emails without sacrificing client cross-compatibility too much. The best feature offered by Dotmailer is Email Automation Programs. My organization was able to set up a Welcome email series for different people. The easy editor makes creating emails fun. Great customer service from support. the cost is extremely fair and the account managers are really great.

Cons

Would like to be able to choose a group to send to while at the same time choosing another group to not send to so that any overlapping emails would not get the email. Other than this, NONE. A MUST BUY!

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 7.0/10

User recommendation
7.9/10
Based on 161 user ratings
Compare user recommendation rating with alternatives
Compare with alternatives

Engagement Cloud Pricing

Engagement Cloud Pricing

Starting from
N/A
Free Trial
Subscription
Value for money

Contact for specific pricing data

Contact for specific pricing data

Value for Money
4.1/5
Based on 161 user ratings
Compare value for money rating with alternatives
Compare with alternatives

Engagement Cloud Features

Engagement Cloud Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customisable Branding
Customisable Templates
Data Import/Export
Drag & Drop Interface
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
4.1/5
Based on 161 user ratings
Compare features rating with alternatives
Compare with alternatives

Categories

Additional information for Engagement Cloud

Additional information for Engagement Cloud

Key features of Engagement Cloud

  • 3rd party interations
  • Automate & send emails
  • Behavioral web tracking data
  • Campaign content editor
  • Customer behaviour analysis
  • Data import
  • Drag & drop segments
  • Ecommerce email automation
  • Landing pages
  • Mobile device optimized emails
  • OrderInsight tool
  • Program builders for lifecycle campaigns
  • Real-time reporting
  • Sign up form wizard
  • Survey builder
  • Test & optimize emails
  • Transactional, behavioral and social insights

Benefits

  • Import mailing lists and data from sign up forms. Use the drag & drop query builder to create simple and complex data segments.

  • Use detailed purchase behaviour to create segments based on customer transactions.

  • Add behavioral web tracking data to your segments to send more personalized messages.

  • Build emails using the built-in editor. Use fully integrated surveys and webforms and create custom landing pages.

  • Use the testing feature to ensure your emails don't land in spam folders and optimize your emails for mobile devices.

  • Use detailed, real-time reporting split by campaign, program and contact to track and analyze campaigns.

  • Engagement Cloud FAQs

    Engagement Cloud FAQs

    Below are some frequently asked questions for Engagement Cloud.

    Q. What type of pricing plans does Engagement Cloud offer?

    Engagement Cloud offers the following pricing plans:

    Pricing model: Subscription

    Free Trial: Available

    Contact for specific pricing data

    Q. What are the main features of Engagement Cloud?

    Engagement Cloud offers the following features:

    • 3rd party interations
    • Automate & send emails
    • Behavioral web tracking data
    • Campaign content editor
    • Customer behaviour analysis
    • Data import
    • Drag & drop segments
    • Ecommerce email automation
    • Landing pages
    • Mobile device optimized emails
    • OrderInsight tool
    • Program builders for lifecycle campaigns
    • Real-time reporting
    • Sign up form wizard
    • Survey builder
    • Test & optimize emails
    • Transactional, behavioral and social insights

    Q. Who are the typical users of Engagement Cloud?

    Engagement Cloud has the following typical customers:

    Small Business, Large Enterprises, Mid Size Business

    Q. What languages does Engagement Cloud support?

    Engagement Cloud supports the following languages:

    English

    Q. What type of pricing plans does Engagement Cloud offer?

    Engagement Cloud has the following pricing plans:

    Subscription

    Q. Does Engagement Cloud support mobile devices?

    We do not have any information about what devices Engagement Cloud supports

    Q. What other apps does Engagement Cloud integrate with?

    Engagement Cloud integrates with the following applications:

    Cyclr, Digioh, Fresh Relevance, Justuno, LeadsBridge, PieSync, Privy, Teamleader, Workbooks, ion interactive

    Q. What level of support does Engagement Cloud offer?

    Engagement Cloud offers the following support options:

    Online Support, Phone Support, Knowledge Base, Video Tutorials