About Mailchimp

Mailchimp is a marketing automation platform that allows you to create, send, and analyze email and ad campaigns. The software offers complete campaign transparency, email tracking, view success and click-through rates, custom reports, and the ability to manage subscribers and un-subscribers. Mailchimp lets you create custom templates and at the same time choose from an array of pre-made templates and campaigns.

Mailchimp is also available as freemium solution - you can send up to 12,000 emails to 2,000 subscribers each month without any financial commitment. Most of the features, including access to marketing automation workflows as well as the ability to create ad campaigns, are available to free users. The Mailchimp mobile application gives you the power to create and send campaigns, manage subscribers, keep tabs on your account activity, and more.

Choose from numerous integrations and web services to streamline your workflow, sync customer data, generate more revenue, and grow your business. Connect your online store to Mailchimp to capture order information, create targeted campaigns, automate product follow-ups, and send personalized order notifications. Mailchimp provides support via an online knowledge base and technical support via email and live chats to help users with any questions that may come up along the way.


Key benefits of Mailchimp

  • Automations: Keep a personal touch while removing manual tasks from your to-do list. Pre-built marketing automations create room to focus on strategy. Welcome, re-engage, and follow up with the people who matter to you.

  • Lists: Mailchimp helps users customize signup forms to match your brand, so you can share it on your website and integrate it into your social media pages. You can also collect signups from a variety of mobile devices or import an existing list. Users can also take advantage of existing integrations to help keep their data up to date between platforms.

  • Templates: Mailchimp offers a variety of pre-designed, responsive templates. Users can also start-from-scratch and use the template builder for more customization. If you’re an HTML expert, you can code your own with our flexible template language.

  • Campaigns: Email Segmentation is easy with Mailchimp. Send a campaign to your entire list, or target people based on available list data such as geolocation or their open/click history. RSS-to-Email and Automated Workflows allow you to create automated campaigns that will start sending based on triggers set by the user.

  • Ads: Find new customers and reconnect with current ones through another channel by created integrated Facebook and Instagram ads.

  • Reports: Mailchimp’s reporting features help a user understand who’s opening, clicking, and coming back for more. The reports are mobile friendly and can be exported to share with coworkers or clients. Tweet Trends gives you insight into your subscribers’ activity on Twitter, and our Google Analytics integration gives you advanced stats on how your campaigns affect traffic to your website. If you sell online, our reports can help users understand how their email marketing is directly affecting sales on their website.

  • Images

    Mailchimp Software - 1
    Mailchimp Software - Monitor click performance with reports on average open and click rates
    Mailchimp Software - 3
    Mailchimp Software - 4
    Mailchimp Software - Track performance with reports and summaries on any device
    Mailchimp Software - Create advertising campaigns to target specific user segments and choose custom settings
    Mailchimp Software - Track the success of e-commerce campaigns and understand where revenue is coming from
    View 8 more
    Mailchimp video
    Mailchimp Software - 1
    Mailchimp Software - Monitor click performance with reports on average open and click rates
    Mailchimp Software - 3
    Mailchimp Software - 4
    Mailchimp Software - Track performance with reports and summaries on any device
    Mailchimp Software - Create advertising campaigns to target specific user segments and choose custom settings
    Mailchimp Software - Track the success of e-commerce campaigns and understand where revenue is coming from

    Not sure about Mailchimp? Compare with a popular alternative

    Mailchimp

    4.5 (16,851)
    VS.

    Starting Price

    US$13.00
    month
    US$14.00
    month

    Pricing Options

    Free version
    Free trial
    Free version
    Free trial

    Features

    159
    68

    Integrations

    227
    54

    Ease of Use

    4.4 (16,851)
    4.4 (585)

    Value for Money

    4.4 (16,851)
    4.4 (585)

    Customer Service

    4.2 (16,851)
    4.6 (585)
    Green rating bars show the winning product based on the average rating and number of reviews.

    Alternatives

    iContact

    4.5
    #1 Alternative to Mailchimp
    iContact's easy-to-use platform provides you with the tools to grow your business anytime, anywhere. To create your...

    Flodesk

    4.2
    #2 Alternative to Mailchimp
    Flodesk is a user-friendly email marketing and digital sales tool for marketing companies and teams of all sizes.

    Wix

    4.4
    #3 Alternative to Mailchimp
    Wix is the ultimate website building and management platform. Create professional websites your way with an intuitive...

    Salesforce Sales Cloud

    4.4
    #4 Alternative to Mailchimp
    Salesforce Sales Cloud is a cloud-based Customer Relationship Management (CRM) application from Salesforce. Sales Cloud...

    Reviews

    Overall rating

    4.5 /5
    (16,851)
    Value for Money
    4.4/5
    Features
    4.4/5
    Ease of Use
    4.4/5
    Customer Support
    4.2/5

    Already have Mailchimp?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 16,851
    Geoff
    Geoff
    Overall rating
    • Industry: Financial Services
    • Company size: 2–10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Easy to get started, still needs some additional features

    Reviewed on 10/12/2019

    I've like Mailchimp and how it's pricing is better than most for small businesses. They allow you...

    I've like Mailchimp and how it's pricing is better than most for small businesses. They allow you to build your business without breaking the bank.

    Pros

    I like how many other products integrate with mailchimp. That makes it really easy as a startup especially in ecommerce. I like that the email creation is WYSIWYG so I can quickly create beautiful emails with zero coding experience.

    Cons

    I wish it had a journey builder like active campaign and many other email platforms. That would round out mailchimp really nicely and make them my only option for email marketing.

    Alternatives Considered

    Constant Contact and Act-On

    Reasons for Choosing Mailchimp

    Cheaper and easier to integrate.

    Switched From

    ActiveCampaign

    Reasons for Switching to Mailchimp

    Again, pricing and easier integrations with my tech stack.
    Cynthia
    Overall rating
    • Industry: Financial Services
    • Company size: 1,001–5,000 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 9.0 /10

    Journeying Through Effective Email Marketing

    Reviewed on 4/1/2024

    Everything from creating aesthetically pleasing newsletters to tracking each campaign's effectivenes...

    Everything from creating aesthetically pleasing newsletters to tracking each campaign's effectiveness is streamlined throughout the email campaign process using this tool.

    Pros

    We are able to gauge campaign performance thanks to the comprehensive analytics and reporting features, which offer insightful data.We can customise our messages for particular audience segments with Mailchimp's segmentation capabilities.

    Cons

    Our capacity to optimise campaigns may be improved by more sophisticated options for testing various email components.

    Verified Reviewer
    Overall rating
    • Industry: Entertainment
    • Company size: 11–50 Employees
    • Used Monthly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 0.0 /10

    Charge, charge you some more when emails haven't even been sent

    Reviewed on 23/1/2024

    horrible. I have three businesses, and they will not be used for any of them, every again. All they...

    horrible. I have three businesses, and they will not be used for any of them, every again. All they had to do is refund the $144 they charged me for contact overages during an upload, since I immediately upgraded so I could send the emails - but they chose not to, so I'm disputing the charges and dumping them all together.

    Pros

    Nothing - bad taste in my mouth with how scummy they are about billing. They are VERY overpriced to begin with, then having to deal with a clunky, outdated interface, THEN when going from free plan and it doesnt charge you for contact uploads, to when you upgrade, then they hit you again for overage on just putting contacts into their system, then charging you to upgrade on top of that - they hit me with a $450 bill for sending one email... think about this

    Cons

    everything about ethics - or should I say they have ZERO

    Verified Reviewer
    Overall rating
    • Industry: Food Production
    • Company size: 201–500 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Very advanced and hassle-free email marketing software

    Reviewed on 26/11/2023

    Mailchimp has been a great boon for our email campaigns. We usually only run a handful regular...

    Mailchimp has been a great boon for our email campaigns. We usually only run a handful regular emails each month, and we haven't really had anything to complain about on the email side. It's very easy to upload contacts and set up campaigns, and the reporting features are pretty advanced. It was also easy to set up which was a big plus for us. Good solution overall.

    Pros

    I think we've benefitted the most from being able to pick and choose a design from the library rather than having to design something from scratch for each email campaign. Our design team is very very small, but thanks to having the email library, we've managed to minimize the design requirements for almost all email types.

    Cons

    Some of the secondary modules don't work well. We wanted to switch from our survey tool to Mailchimp's survey module but the features are lacking and usually far behind our current solution, namely for advanced form fields like embeddable widgets and the calculated field option

    Alternatives Considered

    lemlist

    Reasons for Switching to Mailchimp

    Mailchimp had better automation capabilities, template library, and ease of integration. The pricing was also pretty reasonable so we went with it in the end.
    John
    Overall rating
    • Industry: Computer Software
    • Company size: 11–50 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Transforming Marketing Strategies with Ease

    Reviewed on 14/1/2024

    Pros

    It's super easy to design emails with their simple tools, and I love how I can see how well my campaigns are doing. It's not just for emails; I can handle social media and automate stuff too. Plus, whenever I have questions, their support team is really helpful.

    Cons

    Using Mailchimp is cool, but the pricing can get a bit much as my list grows. Wish they had more flexible plans.

    Showing 5 reviews of 16,851 Read all reviews

    Mailchimp FAQs

    Below are some frequently asked questions for Mailchimp.

    Mailchimp offers the following pricing plans:

    • Starting from: US$13.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Mailchimp offers multiple pricing plans for their Marketing Platform: Mailchimp Marketing Platform: - Free - $0/per month - Essentials - $13/per month - Standard - $20/per month - Premium - $350/per month

    Mailchimp has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Mailchimp supports the following languages:

    Brazilian Portuguese, English, French, German, Italian, Spanish

    Mailchimp supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Mailchimp integrates with the following applications:

    123FormBuilder, 40Nuggets, AWeber, Accelo, Accumulus, ActiveCampaign, Acuity Scheduling, AdRoll, Administrate Training Management, Adobe Commerce, Agile CRM, Aircall, Airtable, AlertBot, AllClients, Antavo, AnyMeeting, Asana, AskNicely, Automate.io, Barilliance, Basecamp, Batchbook, BigCommerce, BigContacts, Bitrix24, Bizness Apps, Bizzabo, Blackbaud CRM, BookSteam, Bookeo, Booker, Box, Brightpearl, Buffer, CS-Cart Store Builder, Calendly, Call Loop, Capsule, ChannelAdvisor, Chargebee, Chargify, Checkfront, Cin7 Omni, Cliently, Clio, Clover, Commerce Cloud, Commerce Sciences, ConnectWise PSA, Constant Contact, Contactually, ConvertKit, Copper, CoreCommerce, Customer Thermometer, Cyfe, Dasheroo, Datafield, Daylite for Mac, Debitoor, Desk.com, DialMyCalls, Dolibarr, Drip, Drupal, EZ Texting, Easypromos, Ecwid, Efficy CRM, Epos Now, Eventbrite, Evernote Teams, Exsalerate CRM, Fishbowl, Fliptop, Formstack Forms, Fresh Relevance, FreshBooks, Freshdesk, Freshsales, Front, FullContact, Futurelytics, Geckoboard, Get Satisfaction, GetResponse, GitHub, Gmail, GoTo Webinar, Google Analytics 360, Google Calendar, Google Contacts, Google Forms, Groove, Grow, Help Scout, Highrise, HipChat, Hootsuite, HubSpot CRM, HubSpot Marketing Hub, Insightly, Instagram, Instapage, Intercom, Joomla, Jotform, Justuno, Keap, Kindful, Kissmetrics, Klipfolio, Kommo, Kustomer, LeadDyno, LeadMaster, LemonStand, Lightspeed Retail, LinkedIn Sales Navigator, LinkedIn for Business, LiveAgent, LiveChat, MailMunch, Mailchimp Transactional Email, MailerLite, MakePlans, Maropost Commerce Cloud, Membrain, Meta for Business, Microsoft 365, Microsoft Excel, Mindbody, Mojo Helpdesk, Musqot, Myphoner, Neon CRM, NetSuite, NetSuite CRM, Nexternal, Nimble, Nutshell, Olark, OnePageCRM, OpenCart, Operations Hub, OptinMonster, OroCRM, Ortto, Outreach, PayPal, Perkville, PersistIQ, Pipedrive, Pipeline CRM, Pipeliner CRM, Podio, PrestaShop, Privy, Propeller CRM, QuickBooks Online Advanced, QuickTapSurvey, Quickbooks Online, Quotient, Recurly, SAP Customer Data Cloud, Sage Accounting, SalesSeek, Salesforce Sales Cloud, Salesforce Service Cloud, SalesforceIQ, Salesmate, Scoop.it, Scoro, Segment, Shift4Shop, ShipStation, ShopKeep, Shopify, Shopify Plus, SimpleTexting, Skyvia, Slack, Smartsheet, Squarespace, Stripe, Stripe Billing, SugarCRM, SurveyMonkey, Teamgate, Teamleader, Teamwork Desk, Teamwork.com, Todoist, Trello, TrenDemon, Trustpilot, Twilio, Twitter/X, Typeform, Unbounce, Volusion, Vtiger CRM, Weclapp, Weebly, Wisepops, Wishpond, Wistia, Wix, WooCommerce, WordPress, Workato, Workbooks, Wufoo, X-Cart, Xero, Yapsody, Yelp for Restaurants, Zapier, Zendesk Sell, Zendesk Suite, Zoho CRM, Zoho Forms, Zyprr, dotloop, iCloud, noCRM.io

    Mailchimp offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

    Related categories

    See all software categories found for Mailchimp.