About Mailchimp
Mailchimp is a marketing automation platform that allows you to create, send, and analyze email and ad campaigns. The software offers complete campaign transparency, email tracking, view success and click-through rates, custom reports, and the ability to manage subscribers and un-subscribers. Mailchimp lets you create custom templates and at the same time choose from an array of pre-made templates and campaigns.
Mailchimp is also available as freemium solution - you can send up to 12,000 emails to 2,000 subscribers each month without any financial commitment. Most of the features, including access to marketing automation workflows as well as the ability to create ad campaigns, are available to free users. The Mailchimp mobile application gives you the power to create and send campaigns, manage subscribers, keep tabs on your account activity, and more.
Choose from numerous integrations and web services to streamline your workflow, sync customer data, generate more revenue, and grow your business. Connect your online store to Mailchimp to capture order information, create targeted campaigns, automate product follow-ups, and send personalized order notifications. Mailchimp provides support via an online knowledge base and technical support via email and live chats to help users with any questions that may come up along the way.
Pricing starting from:
US$11.00/month
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to Mailchimp
Key benefits of Mailchimp
Typical Customers
- Freelancers
- Small Businesses (2-50)
- Mid-size Companies (51-500)
- Large enterprises (500 and more)
Deployment
- Cloud-based
- On-premise
Markets
Australia, Brazil, Canada, China, Germany , Spain, France, United Kingdom, India, Japan, Mexico, United States and 7 others
Supported Languages
Brazilian Portuguese, English, French, Spanish
Pricing starting from:
US$11.00/month
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to Mailchimp
Images
Features
Total features of Mailchimp: 139
Alternatives
Constant Contact
Sendinblue
ActiveCampaign
AWeber
Reviews
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- Industry: Financial Services
- Company size: 5,001-10,000 Employees
- Used Daily for 1-5 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Send bulk emails and do A/B testing using MailChimp
Reviewed on 19/9/2022
We have used MailChimp for campaign management and A/B testing for lead generation. It worked...
We have used MailChimp for campaign management and A/B testing for lead generation. It worked really well. It is one of the cheapest and reliable tool to send emails to thousands of recipents.
Pros
- A/B testing can be done
- Easily do bulk upload of emails along with names to add to a campaign
- Cheaper than other tools
- A number of pre-made templates are available
Cons
- A disclaimer appears after every email to the recipient
- Cannot send customized email sequence to prospects
- Lead authentication is not possible
- Funneling of prospects is not possible
- Scheduling of emails in not possible
Response from MailCamp
Hi,
You placed a review under MailCamp, but you are using MailChimp which is different provider.
- Industry: Printing
- Company size: 11-50 Employees
- Used Monthly for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Solid program, but cost and introduction of subscription pricing made it unviable for us
Reviewed on 11/8/2022
We still have a positive perception of Mailchimp. It served us well over a long period and was...
We still have a positive perception of Mailchimp. It served us well over a long period and was low-stress and reasonably priced. However, as they changed direction with the software (and pricing) it no longer became appropriate for email newsletters only. There is probably tremendous value for those who want to take advantage of segments and the more CRM like features!
Pros
Mailchimp is incredibly solid, the UI is familiar to many staff (so learning curve was slight), and they seemed to maintain high quality sending ip integrity (so open rates remained high). Other competitors we have tested over the years seemed more flexible with their sending quality, so we noticed sharp open-rate drops (even after warming up the list).
Campaigns were easy to setup and it was relatively easy to set up attractive emails (or pull in templates from elsewhere). Reporting made sense, and it was useful to be able to track client engagement over time.
Cons
We were very committed to Mailchimp over a long period (10+ years) but primarily for email newsletters. As the software developed, they continued to introduce more and more features, but in some ways this just complicated things for us. We used Mailchimp for infrequent mailouts to large mailing lists, and this worked well when they allowed you to buy adhoc credits. However, when they introduced subscription pricing only (arguably fair enough given all their new features) it made it entirely unviable to continue.
Reasons for Choosing Mailchimp
We switched because it was a much more robust solution, and easier to delegate email newsletters to staff (who don't necessarily have the tech background). Since Mailchimp we switched to Amazon SES with a front-end.Reasons for Switching to Mailchimp
At the point we made the switch, Mailchimp represented the ideal value between value for money and ease of use (Amazon SES in particular had a much higher tech curve than we had the capability to deal with initially)- Industry: Online Media
- Company size: Self Employed
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
A Great EMS To Streamline A Complex Content Marketing Funnel/Lifecycle
Reviewed on 6/8/2022
Pros
What I like most about Mailchimp is its ability to use in scale for businesses/missions of all sizes. I have worked on it for my own personal brand and upwards of deploying at 118 locations while also utilizing internally as a head of a marketing and creative design team. It integrates pretty easily with sooooo many other apps, which makes it a yes for me in a world where you need to build socials and your customer contact database simultaneously to getting the word out about whatever marketing need you send via email.
Cons
Sometimes the automation features can flub... as in an older version of a saved draft may send (rare occasion, sometimes user error but sometimes not) or specifically timed out emails for a time zone may send earlier/later than desired.
Reasons for Choosing Mailchimp
We wanted a less cumbersome, user friendly option that had a good reputation and didn't skimp on the features.- Industry: Financial Services
- Company size: 11-50 Employees
- Used Weekly for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Mailchimp - Review from a technical person
Reviewed on 2/8/2022
We can accurately and easily reach all over our contacts. The templates and professionalism of the...
We can accurately and easily reach all over our contacts. The templates and professionalism of the emails are great.
Pros
For reaching out to our contacts and creating emails, the system is great!
Cons
The data is awful, why can't I access the underlining data at the contact level? How many clicks did Sally have in her entirety? What did she click on? Where is she in the various campaign? I'm looking for Sally, why can't I find her through a search functionality?
I can't see this info directly.
Alternatives Considered
Microsoft SharePointReasons for Choosing Mailchimp
Price and ease of use for our Marketing team.Switched From
HubSpot Marketing HubReasons for Switching to Mailchimp
Price and ease of use for our Marketing team.- Industry: Consumer Goods
- Company size: 2-10 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 9.0 /10
A renewed classic
Reviewed on 30/8/2022
If you are a small business owner, an email marketing solution is one of the first tools you need...
If you are a small business owner, an email marketing solution is one of the first tools you need to use in your e-commerce section. If you look on Google, you will find Mailchimp and others fighting for first place on the search. I tried all of them when I started on this, and Mailchimp was the only one for me that delivered a great set of tools for free on their first tier. This pricing model allows small businesses like yours to start without having to invest more money to begin operating. Then, after your business grows, Mailchimp stays with you, and their subscription tiers are affordable. So, if you are starting on email marketing and you have a small business, give Mailchimp a try, you won't regret it.
Pros
Mailchimp was my first approximation to a customer relationship management tool and, after many years, still is my usual selection and advice to other small businesses. It is an easy-to-use platform with a great development team who cares about its clients. In recent years the tool has evolved and added new features, all great additions.
Cons
Right now, nothing about Mailchimp is bad for my small business.
Reasons for Switching to Mailchimp
The free tier is more than enough to start for small business. The great thing about Mailchimp is the easy process to scale up, so if your business grows, Mailchimp is a great choice too.Mailchimp FAQs
Below are some frequently asked questions for Mailchimp.Q. What type of pricing plans does Mailchimp offer?
Mailchimp offers the following pricing plans:
- Starting from: US$11.00/month
- Pricing model: Free Version, Subscription
- Free Trial: Available
MailChimp offers multiple pricing plans for their different products: Mailchimp Marketing Platform: Free - $0/per month Essentials - $11/per month Standard - $17/per month Premium - $299/per month Mailchimp Website & Commerce: Free -$0/per month Core - $10/per month Plus - $29/per month Mailchimp Transactional Email: 1 to 20 Blocks - $20/block - 1 to 500k Emails 21 to 40 Blocks - $18/block - 500k to 1M Emails 41 to 80 Blocks - $16/block - 1M to 2M Emails 81 to 120 Blocks - $14/block - 2M to 3M Emails 121 to 160 Blocks - $12/block - 3M to 4M Emails 161+ Blocks - $10/block - 4M+ Emails
Q. Who are the typical users of Mailchimp?
Mailchimp has the following typical customers:
Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000
Q. What languages does Mailchimp support?
Mailchimp supports the following languages:
Brazilian Portuguese, English, French, Spanish
Q. Does Mailchimp support mobile devices?
Mailchimp supports the following devices:
Android (Mobile), iPhone (Mobile), iPad (Mobile)
Q. What other apps does Mailchimp integrate with?
Mailchimp integrates with the following applications:
123FormBuilder, 40Nuggets, AWeber, Accelo, Accumulus, ActiveCampaign, Acuity Scheduling, AdRoll, Administrate Training Management, Adobe Commerce, Agile CRM, Aircall, Airtable, AlertBot, AllClients, Antavo, AnyMeeting, Asana, AskNicely, Automate.io, Barilliance, Basecamp, Batchbook, BigCommerce, BigContacts, Bitrix24, Bizness Apps, Bizzabo, Blackbaud CRM, BookSteam, Bookeo, Booker, Box, Brightpearl, Buffer, CS-Cart, Calendly, Call Loop, Capsule, ChannelAdvisor, Chargebee, Chargify, Checkfront, Cin7, Cliently, Clio, Clover, Commerce Cloud, Commerce Sciences, ConnectWise Manage, Constant Contact, Contactually, ConvertKit, Copper, CoreCommerce, Customer Thermometer, Cyfe, Dasheroo, Datafield, Daylite for Mac, Debitoor, Desk.com, DialMyCalls, Dolibarr, Drip, Drupal, EZ Texting, Easypromos, Ecwid, Efficy CRM, Epos Now, Eventbrite, Evernote Teams, Exsalerate CRM, Fishbowl, Fliptop, Formstack Forms, Fresh Relevance, FreshBooks, Freshdesk, Freshsales, Front, FullContact, Futurelytics, Geckoboard, Get Satisfaction, GetResponse, GitHub, Gmail, GoTo Webinar, Google Analytics 360, Google Calendar, Google Contacts, Google Forms, Groove, Grow, Help Scout, Highrise, HipChat, Hootsuite, HubSpot CRM, HubSpot Marketing Hub, Insightly, Instagram, Instapage, Intercom, Joomla, Jotform, Justuno, Keap, Kindful, Kissmetrics, Klipfolio, Kustomer, LeadDyno, LeadMaster, LemonStand, Lightspeed Retail, LinkedIn Sales Navigator, LinkedIn for Business, LiveAgent, LiveChat, MailMunch, Mailchimp Transactional Email, MailerLite, MakePlans, Maropost Commerce Cloud, Membrain, Meta for Business, Microsoft 365, Microsoft Excel, Mindbody, Mojo Helpdesk, Musqot, Myphoner, Neon CRM, NetSuite, NetSuite CRM, Nexternal, Nimble, Nutshell, Olark, OnePageCRM, OpenCart, Operations Hub, OptinMonster, OroCRM, Ortto, Outreach, PayPal, Perkville, PersistIQ, Pipedrive, Pipeline, Pipeliner CRM, Podio, PrestaShop, Privy, Propeller CRM, QuickBooks Online Advanced, QuickTapSurvey, Quickbooks Online, Quotient, Recurly, SAP Customer Data Cloud, Sage Business Cloud Accounting, SalesSeek, Salesforce Sales Cloud, Salesforce Service Cloud, SalesforceIQ, Salesmate, Scoop.it, Scoro, Segment, Shift4Shop, ShipStation, ShopKeep, Shopify, SimpleTexting, Skyvia, Slack, Smartsheet, Squarespace, Stripe, SugarCRM, SurveyMonkey, Teamgate, Teamleader, Teamwork, Teamwork Desk, Todoist, Trello, TrenDemon, Trustpilot, Twilio, Twitter, Typeform, Unbounce, Volusion, Vtiger CRM, Weclapp, Weebly, Wisepops, Wishpond, Wistia, Wix, WooCommerce, WordPress, Workato, Workbooks, Wufoo, X-Cart, Xero, Yapsody, Zapier, Zendesk Sell, Zendesk Suite, Zoho CRM, Zoho Forms, Zyprr, amoCRM, dotloop, iCloud, noCRM.io
Q. What level of support does Mailchimp offer?
Mailchimp offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat
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