About Mailchimp

Mailchimp is a marketing automation platform that allows you to create, send, and analyze email and ad campaigns. The software offers complete campaign transparency, email tracking, view success and click-through rates, custom reports, and the ability to manage subscribers and un-subscribers. Mailchimp lets you create custom templates and at the same time choose from an array of pre-made templates and campaigns.

Mailchimp is also available as freemium solution - you can send up to 12,000 emails to 2,000 subscribers each month without any financial commitment. Most of the features, including access to marketing automation workflows as well as the ability to create ad campaigns, are available to free users. The Mailchimp mobile application gives you the power to create and send campaigns, manage subscribers, keep tabs on your account activity, and more.

Choose from numerous integrations and web services to streamline your workflow, sync customer data, generate more revenue, and grow your business. Connect your online store to Mailchimp to capture order information, create targeted campaigns, automate product follow-ups, and send personalized order notifications. Mailchimp provides support via an online knowledge base and technical support via email and live chats to help users with any questions that may come up along the way.

Pricing starting from:

US$13.00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Mailchimp

Key benefits of Mailchimp

  • Automations: Keep a personal touch while removing manual tasks from your to-do list. Pre-built marketing automations create room to focus on strategy. Welcome, re-engage, and follow up with the people who matter to you.

  • Lists: Mailchimp helps users customize signup forms to match your brand, so you can share it on your website and integrate it into your social media pages. You can also collect signups from a variety of mobile devices or import an existing list. Users can also take advantage of existing integrations to help keep their data up to date between platforms.

  • Templates: Mailchimp offers a variety of pre-designed, responsive templates. Users can also start-from-scratch and use the template builder for more customization. If you’re an HTML expert, you can code your own with our flexible template language.

  • Campaigns: Email Segmentation is easy with Mailchimp. Send a campaign to your entire list, or target people based on available list data such as geolocation or their open/click history. RSS-to-Email and Automated Workflows allow you to create automated campaigns that will start sending based on triggers set by the user.

  • Ads: Find new customers and reconnect with current ones through another channel by created integrated Facebook and Instagram ads.

  • Reports: Mailchimp’s reporting features help a user understand who’s opening, clicking, and coming back for more. The reports are mobile friendly and can be exported to share with coworkers or clients. Tweet Trends gives you insight into your subscribers’ activity on Twitter, and our Google Analytics integration gives you advanced stats on how your campaigns affect traffic to your website. If you sell online, our reports can help users understand how their email marketing is directly affecting sales on their website.
  • Typical Customers

    • Freelancers
    • Small Businesses (2-50)
    • Mid-size Companies (51-500)
    • Large enterprises (500 and more)

    Deployment

    • Cloud-based
    • On-premise

    Markets

    Australia, Brazil, Canada, Germany, Spain , France, United Kingdom, India, Italy, Portugal, Singapore, United States

    Supported Languages

    Brazilian Portuguese, English, French, German, Italian , Spanish

    Pricing starting from:

    US$13.00/month

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to Mailchimp

    Images

    Mailchimp Software - 1
    Mailchimp Software - Monitor click performance with reports on average open and click rates
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    Mailchimp Software - Track performance with reports and summaries on any device
    Mailchimp Software - Create advertising campaigns to target specific user segments and choose custom settings
    Mailchimp Software - Track the success of e-commerce campaigns and understand where revenue is coming from
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    Mailchimp Software - 1
    Mailchimp Software - Monitor click performance with reports on average open and click rates
    Mailchimp Software - 3
    Mailchimp Software - 4
    Mailchimp Software - Track performance with reports and summaries on any device
    Mailchimp Software - Create advertising campaigns to target specific user segments and choose custom settings
    Mailchimp Software - Track the success of e-commerce campaigns and understand where revenue is coming from

    Features

    Total features of Mailchimp: 157

    • AB Testing
    • AI/Machine Learning
    • API
    • Abandoned Cart Saver
    • Activity Dashboard
    • Activity Tracking
    • Alerts/Notifications
    • Archiving & Retention
    • Audience Targeting
    • Auto-Responders
    • Automated Publishing
    • Automated Scheduling
    • Behavior Analytics
    • Behavioural Analytics
    • Behavioural Targeting
    • CAN SPAM Compliance
    • CRM
    • Campaign Analytics
    • Campaign Management
    • Campaign Planning
    • Campaign Scheduling
    • Campaign Segmentation
    • Campaign Tracking
    • Channel Management
    • Click Tracking
    • Collaboration Tools
    • Confirmation/Reminders
    • Contact Database
    • Contact Management
    • Content Analytics
    • Content Library
    • Content Management
    • Conversion Rate Optimisation
    • Conversion Tracking
    • Customer Activity Tracking
    • Customer Database
    • Customer Journey Mapping
    • Customer Profiles
    • Customer Segmentation
    • Customer Surveys
    • Customisable Branding
    • Customisable CTAs
    • Customisable Forms
    • Customisable Reports
    • Customisable Templates
    • Customizable Fields
    • Customization
    • Dashboard
    • Data Analysis Tools
    • Data Import/Export
    • Data Synchronisation
    • Design Management
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Distribution
    • Email Management
    • Email Marketing
    • Email Templates
    • Email Tracking
    • Engagement Tracking
    • Event Triggered Actions
    • For Startups
    • For iPad Devices
    • Form Builder
    • Geolocation
    • Geotargeting
    • Image Library
    • Interaction Tracking
    • Landing Pages/Web Forms
    • Lead Capture
    • Lead Generation
    • Lead Management
    • Lead Nurturing
    • Lead Segmentation
    • List Management
    • Live Chat
    • Location Tracking
    • Mailing List Management
    • Marketing Automation
    • Marketing Calendar
    • Mass Texting
    • Mobile Access
    • Mobile Optimised Emails
    • Mobile Retargeting
    • Mobile Survey
    • Monitoring
    • Multi-Account Management
    • Multi-Campaign
    • Multi-Channel Communication
    • Multi-Channel Data Collection
    • Multi-Channel Distribution
    • Multi-Channel Management
    • Multi-Channel Marketing
    • Multiple User Accounts
    • Multivariate Testing
    • Offline Response Collection
    • Online Booking
    • Online Store Builder
    • Order Management
    • Performance Metrics
    • Personalisation
    • Post Scheduling
    • Pre-built Templates
    • Predictive Analytics
    • Publishing Options
    • Question Branching
    • Question Library
    • Question Piping
    • ROI Tracking
    • Randomisation
    • Real Time Analytics
    • Real Time Data
    • Real Time Editing
    • Real Time Monitoring
    • Real Time Notifications
    • Real Time Reporting
    • Recommendations
    • Referral Tracking
    • Reporting & Statistics
    • Reporting/Analytics
    • Response Quotas
    • Response Validation
    • Responsive
    • Search Marketing
    • Search/Filter
    • Segmentation
    • Shared Inboxes
    • Simple Mail Transfer Protocol (SMTP)
    • Site Intercept Survey
    • Skip Logic
    • Social Advertising
    • Social Marketing
    • Social Media Integration
    • Social Media Monitoring
    • Social Media Retargeting
    • Social Promotion
    • Spam Blocker
    • Subscriber Management
    • Subscription Management
    • Support Audio/Images/Video
    • Survey Builder
    • Team Management
    • Template Management
    • Third Party Integrations
    • To-Do List
    • URL Customisation
    • Unsubscribe Database
    • Visual Analytics
    • WYSIWYG Editor
    • Website Analytics
    • Website Integration
    • Website Personalisation
    • Website Visitor Tracking
    • Workflow Management
    • eCommerce Management

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    Reviews

    Overall rating

    4.5 /5
    (15,841)
    Value for Money
    4.4/5
    Features
    4.4/5
    Ease of Use
    4.4/5
    Customer Support
    4.2/5

    Already have Mailchimp?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 15,841
    Alex
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2-10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Simple to use, intuitively designed and good value!

    Reviewed on 3/1/2020

    We've used MailChimp for years with our clients. We generally choose it as the best option because...

    We've used MailChimp for years with our clients. We generally choose it as the best option because many clients like to control their email marketing at certain times and they often don't have time to waste - MailChimp has a relatively short learning curve compared to alternatives and it's easy on the eye. In that sense, it offers the best of both worlds, for us and for our clients (though as mentioned, the lack of robust automation and easy to follow automation flows hold it back slightly)

    Pros

    - Email builder is incredibly easy to use and offers lots of functionality that's easy to grasp with a quick learning curve
    - Able to create social adverts, forms, landing pages and send direct mail all from your account - it's becoming more an all-in-one marketing platform than ever with new features and changes seemly every few months
    - Strong integration support makes it easy to connect most commonly used services like Google Analytics, SurveyMonkey and eCom platforms like Shopify or WooCommerce
    - Easy to understand reporting that clients are able to digest quickly
    - It's free with limited features, but they're generally perfectly adequate for non-power users and a small database of fewer than 2000 people
    - Customer support guides are aplenty - there's lots of literature on every topic and it's very comprehensive
    - Erm, 'MailChimp Presents...' - they make their own original streamable documentary shows now - and it's actually decent!

    Cons

    - Automations are relatively basic when considering this as automation software - alternatives like ActiveCampaign are more robust in this area, especially when it comes to complex rules and automation flow visuals
    - Lack of someone to speak to when things are going wrong - you're pretty much on your own with the guides available (perfectly fine when you're IT-savvy, not so much when you aren't!)

    Alternatives Considered

    ActiveCampaign, Sendinblue and AWeber

    Reasons for Switching to Mailchimp

    Simplicity for both time-strapped clients who need to use it themselves at times, strong support documentation (despite lack of real human support) and wide integration options.
    Waseem
    Overall rating
    • Industry: Market Research
    • Company size: Self Employed
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Summary of my 6 month experience with Mailchimp

    Reviewed on 11/10/2022

    My overall experience says that it is good email marketing tool so I recommend it for brands but...

    My overall experience says that it is good email marketing tool so I recommend it for brands but not for affiliate marketers

    Pros

    Mailchimp is easy to use and one of the best email marketing tool for brands. I like its user-friendliness and easy management system. It also gives weekly insights which is fabulus.

    Cons

    it can't be used for affiliate marketing

    Alternatives Considered

    SendGrid

    Reasons for Choosing Mailchimp

    Easy to use

    Switched From

    GMass

    Reasons for Switching to Mailchimp

    Because it is easy to use and it has more functions than others
    Andrew Trachtman
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used for Free Trial
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 3.0 /10

    Mailchimp - Clunky, Expensive and not worth saving $15.

    Reviewed on 12/8/2020

    My experience with Mailchimp was horrible. I actually switched over to a different service (and I...

    My experience with Mailchimp was horrible. I actually switched over to a different service (and I don't mind paying for it). The reason? Better deliverability, simple drag and drop automation, better pricing, better user interface...

    I basically took all my contacts and moved over to another autoresponder service.

    Mailchimp made me hate mailing.

    Pros

    The fact that Mailchimp is free to start using is all they have going for them.

    It's gotten a lot of people off the ground when it comes to email marketing. I do like how they have a plan that is completely free. They're also great about letting you export your contacts (as of a few months ago).

    Their signup form builder is okay too, just don't expect it to integrate well with Wordpress.
    (I had trouble getting the embedded form to actually work).

    You can also segment your audience, but that's where the positives end for me.

    Cons

    The problem is: I'm pretty sure the free plan has been neutered over the years.

    First off, you have to PAY if you want to SCHEDULE when to send your emails. I'm almost positive I used to be able to do that for free.

    Second, because their service is free... it attracts low quality mailers. That ends up hurting deliverability rates for everyone using Mailchimp (Deliverability = how likely you are to end up in someone's "primary" email vs promotions or spam).

    Third, their user interface is CONFUSING. I always had a ton of trouble navigating their system. I shouldn't need a tutorial to simply use your software. I shouldn't need to look up YouTube videos just to send a one off email to my list...

    Not to mention Mailchimp was SLOWWWWW for me.

    Before I go off on a rant, here's the cons:
    1) There's no automation in the free plan.
    2) Their paid plans are stupidly expensive for the lack of features you get (they suck you in for free and know it's going to be hard to switch email platforms - so most people settle and just pay more than they should for sub par features)
    3) Poor deliverability (in my experience)
    4) No spam checking built in
    5) User interface is clunky and hard to navigate
    6) They will likely deplatform affiliate mailers
    7) You can't schedule when your emails send on the free plan
    8) EXTREMELY limited campaign sequences in the free plan (it's basically worthless)

    Harsharan Deep
    Overall rating
    • Industry: Consumer Electronics
    • Company size: 2-10 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Mailchimp review

    Reviewed on 11/11/2022

    Overall, The experience is great. Features rich platform which provides all the essentials in one...

    Overall, The experience is great. Features rich platform which provides all the essentials in one place.

    Pros

    This provides almost all the features an organization needs to automate emails and manage email marketing. The other most important factor was the integration with Zapier which provides tons of additional functionality.

    Cons

    Wait time for a response from customer service is from 24 to 48 hours. It always took me around 36 to 48 hours to receive a response. In times of urgency, it can cause serious issues and problems. Most organization don't have that much wait time on their hand and wants to solve the issues as soon as they can.

    Alternatives Considered

    GetResponse

    Reasons for Switching to Mailchimp

    Mailchimp was considered because a lot of people I know were using Mailchimp and I have heard great reviews about it also I had those people around me to set up my account.
    Thelma
    Overall rating
    • Industry: Financial Services
    • Company size: 11-50 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    The Best Email marketing software for Startups

    Reviewed on 22/10/2022

    Mailchimp has been my great partner as a campaign manager wit the option to test campaigns before...

    Mailchimp has been my great partner as a campaign manager wit the option to test campaigns before running them. Being so easy to use, we have been able to reach the right audiences and our company is growing in the right direction with email marketing.

    Pros

    We engaged Mailchimp because we were looking for a solution to run campaigns and send periodical newsletters to our audiences. They have suitable plans depending on the number of your contacts and subscribers. Mailchimp is highly customizable to fit your brand's quality. As a campaign manager, I enjoy how easy it is to set up and run campaigns under automation.

    Cons

    The only issue is the limited website integration options.

    Alternatives Considered

    FireDrum Email Marketing

    Reasons for Switching to Mailchimp

    Mailchimp had better reviews and pricing at the time of purchase. We also compared their features and Mailchimp stood out as the better option.
    Showing 5 reviews of 15,841 Read all reviews

    Mailchimp FAQs

    Below are some frequently asked questions for Mailchimp.

    Mailchimp offers the following pricing plans:

    • Starting from: US$13.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Mailchimp offers multiple pricing plans for their Marketing Platform: Mailchimp Marketing Platform: - Free - $0/per month - Essentials - $13/per month - Standard - $20/per month - Premium - $350/per month

    Mailchimp has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

    Mailchimp supports the following languages:

    Brazilian Portuguese, English, French, German, Italian, Spanish

    Mailchimp supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Mailchimp integrates with the following applications:

    123FormBuilder, 40Nuggets, AWeber, Accelo, Accumulus, ActiveCampaign, Acuity Scheduling, AdRoll, Administrate Training Management, Adobe Commerce, Agile CRM, Aircall, Airtable, AlertBot, AllClients, Antavo, AnyMeeting, Asana, AskNicely, Automate.io, Barilliance, Basecamp, Batchbook, BigCommerce, BigContacts, Bitrix24, Bizness Apps, Bizzabo, Blackbaud CRM, BookSteam, Bookeo, Booker, Box, Brightpearl, Buffer, CS-Cart, Calendly, Call Loop, Capsule, ChannelAdvisor, Chargebee, Chargify, Checkfront, Cin7 Omni, Cliently, Clio, Clover, Commerce Cloud, Commerce Sciences, ConnectWise PSA, Constant Contact, Contactually, ConvertKit, Copper, CoreCommerce, Customer Thermometer, Cyfe, Dasheroo, Datafield, Daylite for Mac, Debitoor, Desk.com, DialMyCalls, Dolibarr, Drip, Drupal, EZ Texting, Easypromos, Ecwid, Efficy CRM, Epos Now, Eventbrite, Evernote Teams, Exsalerate CRM, Fishbowl, Fliptop, Formstack Forms, Fresh Relevance, FreshBooks, Freshdesk, Freshsales, Front, FullContact, Futurelytics, Geckoboard, Get Satisfaction, GetResponse, GitHub, Gmail, GoTo Webinar, Google Analytics 360, Google Calendar, Google Contacts, Google Forms, Groove, Grow, Help Scout, Highrise, HipChat, Hootsuite, HubSpot CRM, HubSpot Marketing Hub, Insightly, Instagram, Instapage, Intercom, Joomla, Jotform, Justuno, Keap, Kindful, Kissmetrics, Klipfolio, Kommo, Kustomer, LeadDyno, LeadMaster, LemonStand, Lightspeed Retail, LinkedIn Sales Navigator, LinkedIn for Business, LiveAgent, LiveChat, MailMunch, Mailchimp Transactional Email, MailerLite, MakePlans, Maropost Commerce Cloud, Membrain, Meta for Business, Microsoft 365, Microsoft Excel, Mindbody, Mojo Helpdesk, Musqot, Myphoner, Neon CRM, NetSuite, NetSuite CRM, Nexternal, Nimble, Nutshell, Olark, OnePageCRM, OpenCart, Operations Hub, OptinMonster, OroCRM, Ortto, Outreach, PayPal, Perkville, PersistIQ, Pipedrive, Pipeline, Pipeliner CRM, Podio, PrestaShop, Privy, Propeller CRM, QuickBooks Online Advanced, QuickTapSurvey, Quickbooks Online, Quotient, Recurly, SAP Customer Data Cloud, Sage Business Cloud Accounting, SalesSeek, Salesforce Sales Cloud, Salesforce Service Cloud, SalesforceIQ, Salesmate, Scoop.it, Scoro, Segment, Shift4Shop, ShipStation, ShopKeep, Shopify, Shopify Plus, SimpleTexting, Skyvia, Slack, Smartsheet, Squarespace, Stripe, Stripe Billing, SugarCRM, SurveyMonkey, Teamgate, Teamleader, Teamwork, Teamwork Desk, Todoist, Trello, TrenDemon, Trustpilot, Twilio, Twitter, Typeform, Unbounce, Volusion, Vtiger CRM, Weclapp, Weebly, Wisepops, Wishpond, Wistia, Wix, WooCommerce, WordPress, Workato, Workbooks, Wufoo, X-Cart, Xero, Yapsody, Yelp for Restaurants, Zapier, Zendesk Sell, Zendesk Suite, Zoho CRM, Zoho Forms, Zyprr, dotloop, iCloud, noCRM.io

    Mailchimp offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

    Related categories

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