Mailchimp

Email and advertising marketing automation platform

About Mailchimp

Mailchimp is a marketing automation platform that allows you to create, send, and analyze email and ad campaigns. The software offers complete campaign transparency, email tracking, view success and click-through rates, custom reports, and the ability to manage subscribers and un-subscribers. Mailchimp lets you create custom templates and at the same time choose from an array of pre-made templates and campaigns.

Mailchimp is also available as freemium solution - you can send up to 12,000 emails to 2,000 subscribers each month without any financial commitment. Most of the features, including access to marketing automation workflows as well as the ability to create ad campaigns, are available to free users. The Mailchimp mobile application gives you the power to create and send campaigns, manage subscribers, keep tabs on your account activity, and more.

Choose from numerous integrations and web services to streamline your workflow, sync customer data, generate more revenue, and grow your business. Connect your online store to Mailchimp to capture order information, create targeted campaigns, automate product follow-ups, and send personalized order notifications. Mailchimp provides support via an online knowledge base and technical support via email and live chats to help users with any questions that may come up along the way.


Key benefits of Mailchimp

  • Automations: Keep a personal touch while removing manual tasks from your to-do list. Pre-built marketing automations create room to focus on strategy. Welcome, re-engage, and follow up with the people who matter to you.

  • Lists: Mailchimp helps users customize signup forms to match your brand, so you can share it on your website and integrate it into your social media pages. You can also collect signups from a variety of mobile devices or import an existing list. Users can also take advantage of existing integrations to help keep their data up to date between platforms.

  • Templates: Mailchimp offers a variety of pre-designed, responsive templates. Users can also start-from-scratch and use the template builder for more customization. If you’re an HTML expert, you can code your own with our flexible template language.

  • Campaigns: Email Segmentation is easy with Mailchimp. Send a campaign to your entire list, or target people based on available list data such as geolocation or their open/click history. RSS-to-Email and Automated Workflows allow you to create automated campaigns that will start sending based on triggers set by the user.

  • Ads: Find new customers and reconnect with current ones through another channel by created integrated Facebook and Instagram ads.

  • Reports: Mailchimp’s reporting features help a user understand who’s opening, clicking, and coming back for more. The reports are mobile friendly and can be exported to share with coworkers or clients. Tweet Trends gives you insight into your subscribers’ activity on Twitter, and our Google Analytics integration gives you advanced stats on how your campaigns affect traffic to your website. If you sell online, our reports can help users understand how their email marketing is directly affecting sales on their website.

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    Mailchimp Software - 1
    Mailchimp Software - Monitor click performance with reports on average open and click rates
    Mailchimp Software - 3
    Mailchimp Software - 4
    Mailchimp Software - Track performance with reports and summaries on any device
    Mailchimp Software - Create advertising campaigns to target specific user segments and choose custom settings
    Mailchimp Software - Track the success of e-commerce campaigns and understand where revenue is coming from
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    Mailchimp video
    Mailchimp Software - 1
    Mailchimp Software - Monitor click performance with reports on average open and click rates
    Mailchimp Software - 3
    Mailchimp Software - 4
    Mailchimp Software - Track performance with reports and summaries on any device
    Mailchimp Software - Create advertising campaigns to target specific user segments and choose custom settings
    Mailchimp Software - Track the success of e-commerce campaigns and understand where revenue is coming from

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    Reviews

    Overall rating

    4.5 /5
    (16,157)
    Value for Money
    4.4/5
    Features
    4.4/5
    Ease of Use
    4.4/5
    Customer Support
    4.2/5

    Already have Mailchimp?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 16,157
    Jeremiah
    Overall rating
    • Industry: Apparel & Fashion
    • Company size: 2–10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    My Go-to for email marketing

    Reviewed on 24/1/2020

    Mailchimp has been my go-to for 5+ years and I see no reason to change that now. It's simple,...

    Mailchimp has been my go-to for 5+ years and I see no reason to change that now. It's simple, easy-to-use, and affordable.

    I also care about who I work with. From what I can see as an outsider looking in, they have a great company culture. I once found a mistake in their API documentation and they sent me a free t-shirt! Most companies aren't willing to spend money just to say thanks, and I think that says something about the culture and character of the company.

    Pros

    Easy to setup: I've used Mailchimp in the launch of dozens of brands and digital products. Mailchimp is so easy to setup; I can literally have an account up and running, collecting email addresses within 20 minutes.

    Great free option: One of my favorite things about Mailchimp is the fact that you get up to 2,000 contacts for free. Having that as an option (particularly for new businesses) is absolutely critical in making sure you can measure ROI from the platform before you start investing a lot of money.

    Easy to use: Mailchimp's forms, email templates, list management, etc. is all so simple. In the rare case you can't do something you want via the Mailchimp admin, it can probably be done via the API. Mailchimp has also done an exceptional job of integrating with 3rd party platforms to make sure you can easily maximize your email collection.

    More than just email marketing: In the last few years Mailchimp has started offering additional features outside of email campaigns, like Facebook ads and card mailing services. I personally don't think they're as good as Mailchimp's email service, but I am sure they'll improve over time.

    Cons

    In the last couple of years Mailchimp has made some changes to their pricing structure that I don't particularly love:

    1) Pay as you go features have become more limited compared to their monthly plans.
    2) Monthly rates have increased (although that's bound to happen at some point).
    3) They now include some social platform contacts in your allotted contacts (i.e. you pay for them like they're email contacts).

    As well, Mailchimp automatically increases your bill when you cross over your plan subscriber threshold. I'm not a huge fan of that, but I suppose I prefer it to them just disabling collection of new contacts.

    Alternatives Considered

    Constant Contact, WordPress and AWeber

    Reasons for Switching to Mailchimp

    Ultimately it was the free plan that made me choose Mailchimp. None of the other platforms gave me lifetime free usage for a smaller number of subscribers.
    Kamal
    Overall rating
    • Industry: Graphic Design
    • Company size: 2–10 Employees
    • Used Weekly for Free Trial
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Efficient and User-Friendly Email Marketing with Mailchimp

    Reviewed on 7/4/2023

    Mailchimp is a reliable and effective email marketing solution that can help businesses to reach...

    Mailchimp is a reliable and effective email marketing solution that can help businesses to reach their audience and grow their brand through email campaigns.

    Pros

    Mailchimp is an excellent email marketing platform that has helped me to create and manage successful email campaigns for my business. The platform is very user-friendly, and I appreciate the variety of templates available to create engaging email newsletters.I also appreciate the automation features that Mailchimp offers, allowing me to set up email campaigns in advance and track the results of each campaign in real-time. The analytics provided by Mailchimp are comprehensive and allow me to make data-driven decisions to optimize my email marketing efforts.Overall, I highly recommend Mailchimp to anyone looking for an effective and easy-to-use email marketing solution.

    Cons

    While Mailchimp offers many pre-designed templates for email campaigns, some users may find that the templates are somewhat limited in terms of customizability. This may make it difficult for businesses with specific branding or design needs to fully customize their email campaigns

    Alternatives Considered

    Brevo
    Ben Marcoux
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2–10 Employees
    • Used for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 0.0 /10

    Why I Don't Use Mailchimp

    Reviewed on 2/3/2021

    I have used MailChimp to set up a few campaigns for clients. I also started out on it because they...

    I have used MailChimp to set up a few campaigns for clients. I also started out on it because they used to offer 1,000 contacts for free. Integrating it with the different tools wasn't too tough. But it's not great at contact management and I don't recommend it if you're going to be doing any serious (or even quasi serious) email marketing.

    Pros

    MailChimp is pretty easy to use and integrates with most page builders and websites. So you can quickly have an email form set up and start driving traffic to get people on your email list. They also have good support in regards to getting back to you quickly.

    Cons

    MailChimp lacks features and power that make it competitive in the marketplace. I couldn't ever go back to it. The tool itself doesn't do everything I need it to. And as if that's not enough, I know of several people who have been shut down and had their accounts erroneously canceled by MailChimp for violating terms of service. So they were locked out of their account and had all of their email contacts erased without warning. And these were not "black hat" businesses. These were regular, small, mom and pop shops, including a florist.

    Alternatives Considered

    Constant Contact, Ontraport, Keap and AWeber

    Reasons for Switching to Mailchimp

    I chose Mailchimp because they were offering the first 1,000 contacts for free in a promotion. And these other software (except for Constant Contact and AWeber) were really expensive. I didn't know what I was doing and what I was looking for with an email service provider. And I was just starting out and super broke at the time so "free" couldn't be beaten. However, the relationship didn't last long and I quickly moved on to AWeber. That didn't last long either, and I moved on to ActiveCampaign and haven't looked back since.
    Zahid
    Overall rating
    • Industry: Internet
    • Company size: 201–500 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Mailchimp: All-in-One Marketing Platform for Small Businesses

    Reviewed on 2/3/2023

    Overall, I have generally positive experiences with Mailchimp, citing its ease of use, robust...

    Overall, I have generally positive experiences with Mailchimp, citing its ease of use, robust features, and reliable performance. However, some users have experienced issues with customer support and deliverability.

    Pros

    Some pros of Mailchimp include its user-friendly interface, customizable templates, automation workflows, integration with other platforms, and reporting and analytics tools. It also offers a free plan for small businesses.

    Cons

    Some cons of Mailchimp include limited automation features on the free plan, higher pricing compared to some competitors, occasional deliverability issues, and restrictions on certain industries and content types.

    Alternatives Considered

    Constant Contact, ActiveCampaign and AWeber

    Reasons for Switching to Mailchimp

    I may choose Mailchimp over alternative products for several reasons, such as its user-friendly interface, customizable templates, comprehensive automation workflows, reporting and analytics tools, and integration with other platforms. Additionally, its free plan is attractive to small businesses, and it offers advanced features for larger businesses.
    Plamen
    Overall rating
    • Industry: Consumer Goods
    • Company size: 2–10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Great experience with Mailchimp

    Reviewed on 4/4/2023

    Overall, I highly recommend Mailchimp to anyone looking for a reliable and user-friendly email...

    Overall, I highly recommend Mailchimp to anyone looking for a reliable and user-friendly email marketing tool. Its powerful features and easy-to-use interface make it a top choice for businesses of all sizes.

    Pros

    One of the things I love about Mailchimp is the flexibility it offers when it comes to designing email templates. With a wide variety of pre-designed templates to choose from, or the option to create your own from scratch, Mailchimp makes it easy to create email campaigns that look great and capture the attention of your subscribers.Another great feature of Mailchimp is its automation capabilities. With the ability to set up automated email sequences and targeted campaigns based on specific user behavior, Mailchimp has helped me save time while still maintaining a highly engaged email list.

    Cons

    What i like least are the limited segmentation options and the lack of phone support for quick solutions.

    Showing 5 reviews of 16,157 Read all reviews

    Mailchimp FAQs

    Below are some frequently asked questions for Mailchimp.

    Mailchimp offers the following pricing plans:

    • Starting from: US$13.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Mailchimp offers multiple pricing plans for their Marketing Platform: Mailchimp Marketing Platform: - Free - $0/per month - Essentials - $13/per month - Standard - $20/per month - Premium - $350/per month

    Mailchimp has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Mailchimp supports the following languages:

    Brazilian Portuguese, English, French, German, Italian, Spanish

    Mailchimp supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Mailchimp integrates with the following applications:

    123FormBuilder, 40Nuggets, AWeber, Accelo, Accumulus, ActiveCampaign, Acuity Scheduling, AdRoll, Administrate Training Management, Adobe Commerce, Agile CRM, Aircall, Airtable, AlertBot, AllClients, Antavo, AnyMeeting, Asana, AskNicely, Automate.io, Barilliance, Basecamp, Batchbook, BigCommerce, BigContacts, Bitrix24, Bizness Apps, Bizzabo, Blackbaud CRM, BookSteam, Bookeo, Booker, Box, Brightpearl, Buffer, CS-Cart Store Builder, Calendly, Call Loop, Capsule, ChannelAdvisor, Chargebee, Chargify, Checkfront, Cin7 Omni, Cliently, Clio, Clover, Commerce Cloud, Commerce Sciences, ConnectWise PSA, Constant Contact, Contactually, ConvertKit, Copper, CoreCommerce, Customer Thermometer, Cyfe, Dasheroo, Datafield, Daylite for Mac, Debitoor, Desk.com, DialMyCalls, Dolibarr, Drip, Drupal, EZ Texting, Easypromos, Ecwid, Efficy CRM, Epos Now, Eventbrite, Evernote Teams, Exsalerate CRM, Fishbowl, Fliptop, Formstack Forms, Fresh Relevance, FreshBooks, Freshdesk, Freshsales, Front, FullContact, Futurelytics, Geckoboard, Get Satisfaction, GetResponse, GitHub, Gmail, GoTo Webinar, Google Analytics 360, Google Calendar, Google Contacts, Google Forms, Groove, Grow, Help Scout, Highrise, HipChat, Hootsuite, HubSpot CRM, HubSpot Marketing Hub, Insightly, Instagram, Instapage, Intercom, Joomla, Jotform, Justuno, Keap, Kindful, Kissmetrics, Klipfolio, Kommo, Kustomer, LeadDyno, LeadMaster, LemonStand, Lightspeed Retail, LinkedIn Sales Navigator, LinkedIn for Business, LiveAgent, LiveChat, MailMunch, Mailchimp Transactional Email, MailerLite, MakePlans, Maropost Commerce Cloud, Membrain, Meta for Business, Microsoft 365, Microsoft Excel, Mindbody, Mojo Helpdesk, Musqot, Myphoner, Neon CRM, NetSuite, NetSuite CRM, Nexternal, Nimble, Nutshell, Olark, OnePageCRM, OpenCart, Operations Hub, OptinMonster, OroCRM, Ortto, Outreach, PayPal, Perkville, PersistIQ, Pipedrive, Pipeline CRM, Pipeliner CRM, Podio, PrestaShop, Privy, Propeller CRM, QuickBooks Online Advanced, QuickTapSurvey, Quickbooks Online, Quotient, Recurly, SAP Customer Data Cloud, Sage Business Cloud Accounting, SalesSeek, Salesforce Sales Cloud, Salesforce Service Cloud, SalesforceIQ, Salesmate, Scoop.it, Scoro, Segment, Shift4Shop, ShipStation, ShopKeep, Shopify, Shopify Plus, SimpleTexting, Skyvia, Slack, Smartsheet, Squarespace, Stripe, Stripe Billing, SugarCRM, SurveyMonkey, Teamgate, Teamleader, Teamwork, Teamwork Desk, Todoist, Trello, TrenDemon, Trustpilot, Twilio, Twitter, Typeform, Unbounce, Volusion, Vtiger CRM, Weclapp, Weebly, Wisepops, Wishpond, Wistia, Wix, WooCommerce, WordPress, Workato, Workbooks, Wufoo, X-Cart, Xero, Yapsody, Yelp for Restaurants, Zapier, Zendesk Sell, Zendesk Suite, Zoho CRM, Zoho Forms, Zyprr, dotloop, iCloud, noCRM.io

    Mailchimp offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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