Mailchimp

Easy to setup: I've used Mailchimp in the launch of dozens of brands and digital products. Mailchimp is so easy to setup; I can literally have an account up and running, collecting email addresses within 20 minutes.

Great free option: One of my favorite things about Mailchimp is the fact that you get up to 2,000 contacts for free. Having that as an option (particularly for new businesses) is absolutely critical in making sure you can measure ROI from the platform before you start investing a lot of money.

Easy to use: Mailchimp's forms, email templates, list management, etc. is all so simple. In the rare case you can't do something you want via the Mailchimp admin, it can probably be done via the API. Mailchimp has also done an exceptional job of integrating with 3rd party platforms to make sure you can easily maximize your email collection.

More than just email marketing: In the last few years Mailchimp has started offering additional features outside of email campaigns, like Facebook ads and card mailing services. I personally don't think they're as good as Mailchimp's email service, but I am sure they'll improve over time.

In the last couple of years Mailchimp has made some changes to their pricing structure that I don't particularly love:

1) Pay as you go features have become more limited compared to their monthly plans.
2) Monthly rates have increased (although that's bound to happen at some point).
3) They now include some social platform contacts in your allotted contacts (i.e. you pay for them like they're email contacts).

As well, Mailchimp automatically increases your bill when you cross over your plan subscriber threshold. I'm not a huge fan of that, but I suppose I prefer it to them just disabling collection of new contacts.

MailChimp is pretty easy to use and integrates with most page builders and websites. So you can quickly have an email form set up and start driving traffic to get people on your email list. They also have good support in regards to getting back to you quickly.

MailChimp lacks features and power that make it competitive in the marketplace. I couldn't ever go back to it. The tool itself doesn't do everything I need it to. And as if that's not enough, I know of several people who have been shut down and had their accounts erroneously canceled by MailChimp for violating terms of service. So they were locked out of their account and had all of their email contacts erased without warning. And these were not "black hat" businesses. These were regular, small, mom and pop shops, including a florist.

Some pros of Mailchimp include its user-friendly interface, customizable templates, automation workflows, integration with other platforms, and reporting and analytics tools. It also offers a free plan for small businesses.

Some cons of Mailchimp include limited automation features on the free plan, higher pricing compared to some competitors, occasional deliverability issues, and restrictions on certain industries and content types.

One of the things I love about Mailchimp is the flexibility it offers when it comes to designing email templates. With a wide variety of pre-designed templates to choose from, or the option to create your own from scratch, Mailchimp makes it easy to create email campaigns that look great and capture the attention of your subscribers.Another great feature of Mailchimp is its automation capabilities. With the ability to set up automated email sequences and targeted campaigns based on specific user behavior, Mailchimp has helped me save time while still maintaining a highly engaged email list.

What i like least are the limited segmentation options and the lack of phone support for quick solutions.