About Mailchimp

MailChimp is a marketing automation platform that allows you to create, send, and analyze email and ad campaigns. Users receive complete transparency of campaigns, email tracking, view success and click-through rates, generate custom reports, manage subscribers and un-subscribers. MailChimp lets you create custom templates and at the same time choose from an array of pre-made templates and campaigns.

MailChimp platform is also available on freemium - you can send up to 12,000 emails to 2,000 subscribers (monthly) without any financial commitment. Most of the features, including access to sending marketing automation workflows as well as the ability to create ad campaigns, are available to free users. The MailChimp mobile application gives you the power to create and send campaigns, manage subscribers, keep tabs on your account activity, and more.

Choose from numerous integrations and web services to streamline your workflow, sync customer data, generate more revenue, and grow your business. Connect your store to MailChimp to capture order information, create targeted campaigns, automate product follow-ups, and send personalized order notifications. MailChimp provides support via an online knowledge base and technical support via email and live chats to help users with any questions that may come up along the way.

Key benefits of Mailchimp

  • Automations: Keep a personal touch while removing manual tasks from your to-do list. Pre-built marketing automations create room to focus on strategy. Welcome, re-engage, and follow up with the people who matter to you.

  • Lists: MailChimp helps users customize signup forms to match your brand, so you can share it on your website and integrate it into your social media pages. You can also collect signups from a variety of mobile devices or import an existing list. Users can also take advantage of existing integrations to help keep their data up to date between platforms.

  • Templates: MailChimp offers a variety of pre‑designed, responsive templates. Users can also start‑from‑scratch and use the template builder for more customization. If you’re an HTML expert, you can code your own with our flexible template language.

  • Campaigns: Email Segmentation is easy with MailChimp. Send a campaign to your entire list, or target people based on available list data such as geolocation or their open/click history. RSS‑to‑Email and Automated Workflows allow you to create automated campaigns that will start sending based on triggers set by the user.

  • Ads: Find new customers and reconnect with current ones through another channel by created integrated Facebook and Instagram ads.

  • Reports: MailChimp’s reporting features help a user understand who’s opening, clicking, and coming back for more. The reports are mobile friendly and can be exported to share with coworkers or clients. Tweet Trends gives you insight into your subscribers’ activity on Twitter, and our Google Analytics integration gives you advanced stats on how your campaigns affect traffic to your website. If you sell online, our reports can help users understand how their email marketing is directly affecting sales on their website.

  • Devices

    Business size

    S M L

    Markets

    Australia, Brazil, Canada, China, Germany and 7 others, Spain, France, United Kingdom, India, Japan, Mexico, United States

    Supported Languages

    Brazilian Portuguese, English, French, Spanish

    Images

    Monitor click performance with reports on average open and click rates
    Use email templates and widgets to create fully customized emails
    Automate business processes including follow-ups, email notifications, order confirmations and more
    Track performance with reports and summaries on any device
    Create advertising campaigns to target specific user segments and choose custom settings
    Track the success of e-commerce campaigns and understand where revenue is coming from
    Create segmented subscriber lists to target with campaigns
    View 8 more
    Mailchimp video Mailchimp video Mailchimp video Mailchimp screenshot: Monitor click performance with reports on average open and click rates Mailchimp screenshot: Use email templates and widgets to create fully customized emails Mailchimp screenshot: Automate business processes including follow-ups, email notifications, order confirmations and more Mailchimp screenshot: Track performance with reports and summaries on any device Mailchimp screenshot: Create advertising campaigns to target specific user segments and choose custom settings Mailchimp screenshot: Track the success of e-commerce campaigns and understand where revenue is coming from Mailchimp screenshot: Create segmented subscriber lists to target with campaigns

    Features

    Total features of Mailchimp: 140

    • A/B Testing
    • API
    • Activity Dashboard
    • Activity Tracking
    • Alerts/Notifications
    • Analytics/ROI Tracking
    • Archiving & Retention
    • Assessment Management
    • Audience Targeting
    • Auto-Responders
    • Automated Publishing
    • Automated Scheduling
    • Behavior Analytics
    • Behavioural Targeting
    • CAN SPAM Compliance
    • Campaign Analytics
    • Campaign Management
    • Campaign Segmentation
    • Channel Management
    • Click Tracking
    • Collaboration Tools
    • Contact Database
    • Contact Management
    • Content Management
    • Conversion Tracking
    • Customer Accounts
    • Customer Activity Tracking
    • Customer Database
    • Customer Journey Mapping
    • Customer Profiles
    • Customer Segmentation
    • Customer Surveys
    • Customisable CTAs
    • Customisable Forms
    • Customisable Templates
    • Customizable Fields
    • Data Analysis Tools
    • Data Import/Export
    • Data Synchronisation
    • Delivery Tracking
    • Demographic Data
    • Design Management
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Distribution
    • Email Management
    • Email Marketing
    • Email Templates
    • Email Tracking
    • Engagement Analytics
    • Event Triggered Actions
    • Form Builder
    • Geolocation
    • Geotargeting
    • Image Library
    • Interaction Tracking
    • Knowledge Base Management
    • Landing Pages/Web Forms
    • Lead Capture
    • Lead Generation
    • Lead Management
    • Lead Nurturing
    • List Management
    • Live Chat
    • Location Tracking
    • Loyalty Program
    • Mail Merge
    • Mailing List Management
    • Marketing Automation
    • Marketing Calendar
    • Mass Texting
    • Mobile Access
    • Mobile Optimised Emails
    • Mobile Retargeting
    • Mobile Survey
    • Monitoring
    • Multi-Account Management
    • Multi-Campaign
    • Multi-Channel Communication
    • Multi-Channel Distribution
    • Multi-Channel Management
    • Multi-Channel Marketing
    • Multiple Projects
    • Multiple User Accounts
    • Multivariate Testing
    • Offline Response Collection
    • Order Management
    • Order Processing
    • Personalisation
    • Post Scheduling
    • Preview Functionality
    • Question Branching
    • Question Library
    • Question Piping
    • Randomisation
    • Real Time Analytics
    • Real Time Data
    • Real Time Editing
    • Real Time Monitoring
    • Real Time Reporting
    • Recommendations
    • Referral Tracking
    • Registration Management
    • Reporting & Statistics
    • Reporting/Analytics
    • Response Quotas
    • Response Validation
    • Responsive
    • Rich Text Editor
    • Search Marketing
    • Search/Filter
    • Segmentation
    • Shared Inboxes
    • Site Intercept Survey
    • Skip Logic
    • Social Advertising
    • Social Marketing
    • Social Media Integration
    • Social Media Monitoring
    • Social Media Retargeting
    • Social Promotion
    • Spam Blocker
    • Subscriber Management
    • Subscription Management
    • Support Audio/Images/Video
    • Survey Builder
    • Template Management
    • Third Party Integrations
    • To-Do List
    • URL Customisation
    • Unsubscribe Database
    • Usage Tracking/Analytics
    • WYSIWYG Editor
    • Website Integration
    • Website Visitor Tracking
    • Workflow Management
    • XML / RSS
    • eCommerce Management

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    Reviews

    Overall rating

    4.5 /5
    (14,180)
    Value for Money
    4.4/5
    Features
    4.4/5
    Ease of Use
    4.4/5
    Customer Support
    4.2/5

    Already have Mailchimp?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 14,180
    Geoff B.
    Overall rating
    • Industry: Financial Services
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Easy to get started, still needs some additional features

    Reviewed on 10/12/2019

    I've like Mailchimp and how it's pricing is better than most for small businesses. They allow you...

    I've like Mailchimp and how it's pricing is better than most for small businesses. They allow you to build your business without breaking the bank.

    Pros

    I like how many other products integrate with mailchimp. That makes it really easy as a startup especially in ecommerce. I like that the email creation is WYSIWYG so I can quickly create beautiful emails with zero coding experience.

    Cons

    I wish it had a journey builder like active campaign and many other email platforms. That would round out mailchimp really nicely and make them my only option for email marketing.

    Joshua G.
    Overall rating
    • Industry: Nonprofit Organisation Management
    • Company size: 51-200 Employees
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Newsletters Made Easy

    Reviewed on 17/2/2021

    Despite some of the challenges it has been the best program that I have been able to find to easily...

    Despite some of the challenges it has been the best program that I have been able to find to easily create newsletters for our organization. Once you become used to how the platform operates it becomes easier to create and design good looking "campaigns" newsletters.

    Pros

    I love this software because of the ease of use and the way it implements structure for designing newsletters. I had previously utilized Microsoft Office to build, design, and create newsletters; however, found that you could only attach it to emails rather than having a fully fleshed out designer email sent.

    Mailchimp also allows the administration to show how many indviduals clicked on various links and opened the email newsletter to read it. This allows for better engagement to see weather the information being portrayed is useful or not.

    Cons

    While it allows for ease of use with design and implementations it lacks on available templates and themes. We've attempted to search for themes online; however, have not had much luck utilizing third party themes that say they are built for Mailchimp.

    Also, while you can design newsletters these are actually listed as campaigns as the number one goal for Mailchimp is to produce campaign and marketing strategies. This can sometimes lead to confusion while navigating the platform.

    Ben marcoux (.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2-10 Employees
    • Used Other for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 0.0 /10

    Why I Don't Use Mailchimp

    Reviewed on 2/3/2021

    I have used MailChimp to set up a few campaigns for clients. I also started out on it because they...

    I have used MailChimp to set up a few campaigns for clients. I also started out on it because they used to offer 1,000 contacts for free. Integrating it with the different tools wasn't too tough. But it's not great at contact management and I don't recommend it if you're going to be doing any serious (or even quasi serious) email marketing.

    Pros

    MailChimp is pretty easy to use and integrates with most page builders and websites. So you can quickly have an email form set up and start driving traffic to get people on your email list. They also have good support in regards to getting back to you quickly.

    Cons

    MailChimp lacks features and power that make it competitive in the marketplace. I couldn't ever go back to it. The tool itself doesn't do everything I need it to. And as if that's not enough, I know of several people who have been shut down and had their accounts erroneously canceled by MailChimp for violating terms of service. So they were locked out of their account and had all of their email contacts erased without warning. And these were not "black hat" businesses. These were regular, small, mom and pop shops, including a florist.

    Melissa S.
    Overall rating
    • Industry: Nonprofit Organisation Management
    • Company size: 11-50 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 10.0 /10

    Great for Beginners

    Reviewed on 30/1/2021

    Overall we have had a great experience with Mailchimp. We plan to grow and implement and use more...

    Overall we have had a great experience with Mailchimp. We plan to grow and implement and use more of the features as we learn how to use them and as our organization grows. I regularly recommend mailchimp to others.

    Pros

    We started using Mailchimp for our non profit so we could move from text only emails to pretty designed emails. I love the Mailchimp email templates and we were able to personalize it to reflect the branding of our organization. To be honest we only use a small part of what Mailchimp is actually capable of. Every few months as we have time to investigate we test out new features. Many areas that scared us at first (A/B testing, segmentation, etc.) were actually very easy to implement and the basic instructions provided by Mailchimp were all I needed. If I wanted more information, I found that the internet was full of great video tutorials as well.

    Cons

    I don't love the reporting....but I have't taken time to see if there are better ways to customize our reporting either. So that might be user problems. I also wish it was easier to adjust the template areas from 1 to 2 or 3 columns without needing to create a whole new template.

    Curt C.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Robust Email Marketing that Stays Ahead of the Curve

    Reviewed on 23/2/2021

    As a startup marketing agency, we’ve used Mailchimp for many years. Unlike most other platforms,...

    As a startup marketing agency, we’ve used Mailchimp for many years. Unlike most other platforms, Mailchimp has evolved at a steady pace and stayed ahead of our needs each step of the way...not just maintaining the status quo like most other email marketing platforms in this tired space.

    Pros

    Their ability to evolve in useful ways — mobile app, education program, email to postcards, etc — is what we like most, for sure, and why we stay with and recommend Mailchimp to others.

    Cons

    The thing we like the least? Small issues like the inability to see Segment sizes in an overview/list view (instead of how it is currently, requiring one to click into each segment).

    Showing 5 reviews of 14,180 Read all reviews

    Mailchimp FAQs

    Below are some frequently asked questions for Mailchimp.

    Mailchimp offers the following pricing plans:

    • Starting from: US$10.00/month
    • Pricing model: Free, Subscription
    • Free Trial: Available

    MailChimp is forever free for up to 2,000 subscribers and 12,000 emails per month. For users with more than 2,000 subscribers, MailChimp offers monthly and pay-as-you-go plans: 1,001 - 1,500 subscribers with unlimited emails per month - $20.00/month 1,501 - 2,000 subscribers with unlimited emails per month - $25.00/month 2,001 - 2,500 subscribers with unlimited emails per month - $30.00/month 2,501 - 2,600 subscribers with unlimited emails per month - $35.00/month + $199.00 for pro subscription

    We do not have any information about Mailchimp features

    Mailchimp has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

    Mailchimp supports the following languages:

    Brazilian Portuguese, English, French, Spanish

    Mailchimp supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Mailchimp integrates with the following applications:

    123FormBuilder, 3dcart, 40Nuggets, AWeber, Accelo, Accumulus, ActiveCampaign, Acuity Scheduling, AdRoll, Administrate Training Management, Agile CRM, Aircall, Airtable, AlertBot Website Monitoring, AllClients, Antavo, AnyMeeting, Asana, AskNicely, Automate.io, Autopilot, Barilliance, Basecamp, Batchbook, BigContacts, Bigcommerce, Bitrix24, Bizness Apps, Bizzabo, Blackbaud CRM, BookSteam, Bookeo, Booker, Box, Brightpearl, Buffer, CS-Cart, Calendly, Call Loop, Capsule, ChannelAdvisor, Chargebee, Chargify, Checkfront, Cin7, Cliently, Clio, Clover, Commerce Sciences, ConnectWise Manage, Constant Contact, Contactually, ConvertKit, Copper, CoreCommerce, Customer Thermometer, Cyfe, Dasheroo, Datafield, Daylite for Mac, Debitoor, Desk.com, DialMyCalls, Dolibarr, Drip, Drupal, EZ Texting, Easypromos, Ecwid, Efficy CRM, Epos Now, Eventbrite, Evernote Business, Exsalerate CRM, Facebook, Fishbowl, Fliptop, Formstack Forms, Fresh Relevance, FreshBooks, Freshdesk, Freshworks CRM, Front, FullContact, Futurelytics, Geckoboard, Get Satisfaction, GetResponse, GitHub, Gmail, GoToWebinar, Google Analytics, Google Calendar, Google Contacts, Google Forms, Groove, Grow, Help Scout, Highrise, HipChat, HootSuite, HubSpot CRM, HubSpot Marketing Hub, Insightly, Instagram, Instapage, Intercom, Joomla, JotForm, Justuno, Keap, Kindful, Kissmetrics, Klipfolio, Kustomer, LeadDyno, LeadMaster, LemonStand, Lightspeed Retail, LinkedIn for Business, LiveAgent, LiveChat, Magento Commerce, MailMunch, Mailchimp Transactional Email, MailerLite, MakePlans, Membrain, Microsoft 365, Microsoft Excel, Mindbody, Mojo Help Desk, Myphoner, Neon CRM, NetSuite, NetSuite CRM, Neto, Nexternal, Nimble, Nutshell, Olark, OnePageCRM, OpenCart, OptinMonster, OroCRM, Outreach, PayPal, Perkville, PersistIQ, PieSync, Pipedrive, PipelineDeals, Pipeliner CRM, Podio, PrestaShop, Privy, Propeller CRM, QuickBooks Online Advanced, QuickTapSurvey, Quickbooks Online, Quotient, Recurly, SAP Customer Data Cloud, Sage Business Cloud Accounting, SalesSeek, Salesforce Commerce Cloud, Salesforce Sales Cloud, Salesforce Service Cloud, SalesforceIQ, Salesmate, Scoop.it, Segment, ShipStation, ShopKeep, Shopify, SimpleTexting, Skyvia, Slack, Smartsheet, Squarespace, Stripe, SugarCRM, SurveyMonkey, Teamgate, Teamleader, Teamwork, Teamwork Desk, Todoist, Trello, Trustpilot, Twilio Voice, Twitter, Typeform, Unbounce, Volusion, Vtiger CRM, Weclapp, Weebly, Wisepops, Wishpond, Wistia, Wix, WooCommerce, WordPress, Workato, Workbooks, Wufoo, X-Cart, Xero, Zapier, Zendesk, Zendesk Sell, Zoho CRM, amoCRM, dotloop, iCloud, noCRM.io

    Mailchimp offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat

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