Mailchimp

Email and advertising marketing automation platform

4.5 /5 (13510 reviews) Write a Review!

Mailchimp Overview

What is Mailchimp?

MailChimp is a marketing automation platform that allows you to create, send, and analyze email and ad campaigns. Users receive complete transparency of campaigns, email tracking, view success and click-through rates, generate custom reports, manage subscribers and un-subscribers. MailChimp lets you create custom templates and at the same time choose from an array of pre-made templates and campaigns.

MailChimp platform is also available on freemium - you can send up to 12,000 emails to 2,000 subscribers (monthly) without any financial commitment. Most of the features, including access to sending marketing automation workflows as well as the ability to create ad campaigns, are available to free users. The MailChimp mobile application gives you the power to create and send campaigns, manage subscribers, keep tabs on your account activity, and more.

Choose from numerous integrations and web services to streamline your workflow, sync customer data, generate more revenue, and grow your business. Connect your store to MailChimp to capture order information, create targeted campaigns, automate product follow-ups, and send personalized order notifications. MailChimp provides support via an online knowledge base and technical support via email and live chats to help users with any questions that may come up along the way.

Mailchimp Overview

Pricing

Starting from
US$10.00/month

Pricing options

Free Trial
Free
Subscription
Value for money

MailChimp is forever free for up to 2,000 subscribers and 12,000 emails per month. For users with more than 2,000 subscribers, MailChimp offers monthly and pay-as-you-go plans:

1,001 - 1,500 subscribers with unlimited emails per month - $20.00/month
1,501 - 2,000 subscribers with unlimited emails per month - $25.00/month
2,001 - 2,500 subscribers with unlimited emails per month - $30.00/month
2,501 - 2,600 subscribers with unlimited emails per month - $35.00/month

+ $199.00 for pro subscription


Mailchimp Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia, China and 5 others, India, Japan, Germany, Brazil, Mexico
Supported Languages
English, Spanish

Media

Monitor click performance with reports on average open and click rates
Use email templates and widgets to create fully customized emails
Automate business processes including follow-ups, email notifications, order confirmations and more
Track performance with reports and summaries on any device
Create advertising campaigns to target specific user segments and choose custom settings
Track the success of e-commerce campaigns and understand where revenue is coming from
Create segmented subscriber lists to target with campaigns
Mailchimp screenshot: Monitor click performance with reports on average open and click rates Mailchimp screenshot: Use email templates and widgets to create fully customized emails Mailchimp screenshot: Automate business processes including follow-ups, email notifications, order confirmations and more Mailchimp screenshot: Track performance with reports and summaries on any device Mailchimp screenshot: Create advertising campaigns to target specific user segments and choose custom settings Mailchimp screenshot: Track the success of e-commerce campaigns and understand where revenue is coming from Mailchimp screenshot: Create segmented subscriber lists to target with campaigns

Mailchimp Reviews

Mailchimp Reviews

Overall rating
4.5
/
5
Excellent
7926

Very good
4440

Average
936

Poor
143

Terrible
65

Value for Money
4.4
Features
4.4
Ease of Use
4.4
Customer Support
4.2
92% recommended this app
Jeff K.

A great platform that keeps growing to suit our needs

It simplifies what could be a complicated aspect of business - email marketing & drip campaigns. Highly recommend this software to anybody who wants a flexible, easy, and robust solution but does not want to have email marketing tied to a specific umbrella-style CRM! We have a separate CRM Mailchimp, as you can probably tell.


Lisandro R.

Mailchimp is behind the competition

MailChimp came as a free alternative to our email list when things got ugly in our business. We could say it saved our subscribers list (and business). Even though things have got better, we still use it for certain campaigns where MailChimp shines. Being it a free alternative, we cannot complain. But we wished it was easier to use and had more features (if so, we would easily go for the paid plan).


Kenyon C.

Don't Sleep on the Monkey, its Bananas!!!

We are able to reach more customers with less legwork

We were also able to change how people view our company as a whole. Mail chimp makes our 5 to 10 person group seem like and Army.


Alekhya V.

"Best way to outreach your business to numerous clients in a single click"

It's a time saving boon as per my view as I can easily send bulk mails in a single click with no more heavy work. Mailchimp made my weekly tasks easier by making my business contacts closer to me as I was able to quickly establish a business relation with my clients through scheduled and follow up emails regularly which I personally feel so beneficial to my business development.


Evelyn S.

Best option for mailing automatization

I started using Mailchimp a few years ago for my wedding photography business, we were two users and found it very easy to work both on the software, plan marketing campaigns, client following mail and newsletters, it let us know if the mails were open with a certain time and if not we were given the option to resend them. Now I'm also using mailchimp for my personal blog and it makes the process very easy as I have my subscribers list already there and I just add up while it grows.


Jeff K.
Industry: Graphic Design
Company size: 2-10 Employees

A great platform that keeps growing to suit our needs

Used Weekly for 2+ years
Reviewed on 16/10/2020
Review Source: Capterra

It simplifies what could be a complicated aspect of business - email marketing & drip campaigns. Highly recommend this software to anybody who wants a flexible, easy, and robust solution but does not want to have email marketing tied to a specific umbrella-style CRM! We have a separate CRM Mailchimp, as you can probably tell.

Pros

The ease of use and deliverability of our email newsletters was why we chose Mailchimp many years ago as our go-to email newsletter and ongoing engagement platform.

The new functionalities added over the years such as agency delegation from client accounts, better segmenting targets within a list, ability to re-hit those who didn't open a campaign, the better-flowing automations (drip campaigns) are great - it's all easy to use & understand and are great improvements we utilize more and more every year.

Cons

Implementing a custom template and the HTML code was painful - but then, that's the case with any email template design with custom code so I cannot even fault Mailchimp for it. Perhaps they could have had more dynamic layouts for desktop & mobile friendly newsletters right off the bat. The early templates were quite hideous and we'd buy theme from Themeforest, brand/re-skin and upload the assets.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Lisandro R.
Industry: E-Learning
Company size: 2-10 Employees

Mailchimp is behind the competition

Used Weekly for 1+ year
Reviewed on 27/10/2019
Review Source: Capterra

MailChimp came as a free alternative to our email list when things got ugly in our business. We could say it saved our subscribers list (and business). Even though things have got better, we still use it for certain campaigns where MailChimp shines. Being it a free alternative, we cannot complain. But we wished it was easier to use and had more features (if so, we would easily go for the paid plan).

Pros

I liked the templates a lot. They are beautiful and well done. Very useful if you are into template use. Also, the free plan saved our business when we were out of money. It got all the basics for a business just getting started. Finally, the brand is beautiful. The UI is beautiful.

Cons

It's frustrating to use. The user experience is, I would say, quirky. It's really hard to find an option/feature. A lot of them are hidden in places that don't make sense. For example, I was looking for the landing page editor, I could find the landing page REPORTS under REPORTS but no editor at all. I gave up. The metrics it tracks are very limited compared to the competition that delivers way more useful and detailed metrics overall. Also, it lacks some of the most useful features like a robust tag system and marketing automation.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 6.0/10

Kenyon C.
Industry: Marketing & Advertising
Company size: 2-10 Employees

Don't Sleep on the Monkey, its Bananas!!!

Used Daily for 1+ year
Reviewed on 25/11/2019
Review Source: Capterra

We are able to reach more customers with less legwork

We were also able to change how people view our company as a whole. Mail chimp makes our 5 to 10 person group seem like and Army.

Pros

Mail Chimp is very flexible and gives you a wide variety of easily customizable options. I use it for everything from Turkey Drives and fundraiser registrations to Album release contests. I hired 2 new people that have almost no graphic design experience and they were both able to learn the platform in a short time and implement what they knew in a real-world environment. Furthermore. The templates aren't cookie-cutter and are easily customizable. They update someone signs up for your product or offer. Its a low key way to get alot more customers and sell alot more products without texting 100 people1 at a time. in the end its definitely worth trying out

Cons

I wish Mail chimp had a desktop app that was downloadable and cloud-connected. I also wish that you could integrate it with other software like Google Drive or other Cloud-based services.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Alekhya V.
Industry: Information Technology & Services
Company size: 11-50 Employees

"Best way to outreach your business to numerous clients in a single click"

Used Weekly for 2+ years
Reviewed on 15/10/2020
Review Source: Capterra

It's a time saving boon as per my view as I can easily send bulk mails in a single click with no more heavy work. Mailchimp made my weekly tasks easier by making my business contacts closer to me as I was able to quickly establish a business relation with my clients through scheduled and follow up emails regularly which I personally feel so beneficial to my business development.

Pros

It's great that eye catchy banners and images can be designed as per our imagination for my email posts, social media boosting etc. I can use this tool to easily show my design creativity using the creative assistant of the content studio. It allows an admin to carry a scheduled management of bulk emailing to ample of customers which is also the best part of this tool usage where in businesses can be contated through a single click automated email marketing tool.

Cons

The only feature that always worried me is the bulk email marketing function, where when i sent bulk emails at the same time sometimes the receivers mail box would consider my mail as spam or bot due to the same content inscribed in the mail. If this feature could be overcomed I can surely say that mailchimp is the best automated email marketing tool in the current era.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Evelyn S.
Industry: Media Production
Company size: Self Employed

Best option for mailing automatization

Used Other for 1+ year
Reviewed on 8/11/2020
Review Source: Capterra

I started using Mailchimp a few years ago for my wedding photography business, we were two users and found it very easy to work both on the software, plan marketing campaigns, client following mail and newsletters, it let us know if the mails were open with a certain time and if not we were given the option to resend them. Now I'm also using mailchimp for my personal blog and it makes the process very easy as I have my subscribers list already there and I just add up while it grows.

Pros

Mailchimp is very easy to use and has a free option for freelance or people starting their business or community. I tried other mailing software but mailchimp is the one that gives more options on free and starter account. It offers segmentation options, automatization and what I love the most are the templates for any kind of mailing campaign. It helps a lot with newsletter to easily send them, track the reading and opening and growing the subscribers.

Cons

It is easy to use but not so intuitive in the beginning, it takes a little bit of time to understand the interface and how it works. The mobile app do not offer a lot of options, yet is a very nice mailing option.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

User recommendation
8.5/10
Based on 13,510 user ratings
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Mailchimp Pricing

Mailchimp Pricing

Starting from
US$10.00/month
Free Trial
Free
Subscription
Value for money

MailChimp is forever free for up to 2,000 subscribers and 12,000 emails per month. For users with more than 2,000 subscribers, MailChimp offers monthly and pay-as-you-go plans:

1,001 - 1,500 subscribers with unlimited emails per month - $20.00/month
1,501 - 2,000 subscribers with unlimited emails per month - $25.00/month
2,001 - 2,500 subscribers with unlimited emails per month - $30.00/month
2,501 - 2,600 subscribers with unlimited emails per month - $35.00/month

+ $199.00 for pro subscription

MailChimp is forever free for up to 2,000 subscribers and 12,000 emails per month. For users with more than 2,000 subscribers, MailChimp offers monthly and pay-as-you-go plans:

1,001 - 1,500 subscribers with unlimited emails per month - $20.00/month
1,501 - 2,000 subscribers with unlimited emails per month - $25.00/month
2,001 - 2,500 subscribers with unlimited emails per month - $30.00/month
2,501 - 2,600 subscribers with unlimited emails per month - $35.00/month

+ $199.00 for pro subscription

Value for Money
4.4/5
Based on 13,510 user ratings
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Mailchimp Features

Mailchimp Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customisable Branding
Customisable Templates
Data Import/Export
Drag & Drop Interface
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
4.4/5
Based on 13,510 user ratings
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Categories

Additional information for Mailchimp

Additional information for Mailchimp

Key features of Mailchimp

  • 750+ integrations
  • A/B split campaigns & multi-variate testing
  • Activity dashboard
  • Automated scheduling
  • Automatic link checker
  • Automation workflows
  • Bounce tracking
  • Build mail lists
  • Built-in photo editing
  • Campaign analysis
  • Campaign archives
  • Campaign segmentation
  • Click-through tracking
  • Client database
  • Collaboration
  • Content management
  • Custom fields
  • Custom forms
  • Custom rules
  • Custom signup forms
  • Customer accounts
  • Customer activity reporting
  • Customer analysis
  • Customer loyalty program
  • Customer segmentation
  • Customizable email templates
  • Data import
  • Data synchronization
  • Demographic data
  • Download PDF newsletters
  • Drag & drop interface
  • Drip email marketing
  • Email analytics
  • Email archiving
  • Email delivery
  • Email designer
  • Email distribution
  • Email integration
  • Email marketing
  • Email notifications
  • Email templates
  • Email tracking
  • Engagement analytics
  • Event triggered Email
  • Event triggered actions
  • Facebook Ad & Instagram Ad campaigns
  • Geolocation
  • Graphical data presentation
  • Image & file hosting
  • Import Excel lists
  • Knowledge base
  • Landing page templates
  • Lead capture
  • Lead generation
  • Lead management
  • Mail merge
  • Mailing list management
  • Market segmentation
  • Mobile integration
  • Monitoring
  • Multi-campaign
  • Multi-channel communication
  • Multi-channel management
  • Multi-channel marketing
  • Multiple projects
  • Multiple tutorials available
  • Multiple user accounts
  • Multivariate testing
  • Order confirmation
  • Order management
  • Order notifications
  • Performance monitoring
  • Preview functionality
  • Product recommendations
  • RSS feeds
  • Real time analytics
  • Real time data
  • Real time monitoring
  • Real time reporting
  • Registration management
  • Reporting & statistics
  • Retargeting
  • Rich text editor
  • Sales & website activity tracking
  • Search functionality
  • Social advertising
  • Social media integration
  • Social media metrics
  • Social media plugins
  • Social network marketing
  • Subscriber management
  • Subscription services
  • To-do list
  • Unsubscribe database
  • Usage tracking
  • User activity monitoring
  • Website integration
  • eCommerce integration

Benefits

  • Automations: Keep a personal touch while removing manual tasks from your to-do list. Pre-built marketing automations create room to focus on strategy. Welcome, re-engage, and follow up with the people who matter to you.

  • Lists: MailChimp helps users customize signup forms to match your brand, so you can share it on your website and integrate it into your social media pages. You can also collect signups from a variety of mobile devices or import an existing list. Users can also take advantage of existing integrations to help keep their data up to date between platforms.

  • Templates: MailChimp offers a variety of pre‑designed, responsive templates. Users can also start‑from‑scratch and use the template builder for more customization. If you’re an HTML expert, you can code your own with our flexible template language.

  • Campaigns: Email Segmentation is easy with MailChimp. Send a campaign to your entire list, or target people based on available list data such as geolocation or their open/click history. RSS‑to‑Email and Automated Workflows allow you to create automated campaigns that will start sending based on triggers set by the user.

  • Ads: Find new customers and reconnect with current ones through another channel by created integrated Facebook and Instagram ads.

  • Reports: MailChimp’s reporting features help a user understand who’s opening, clicking, and coming back for more. The reports are mobile friendly and can be exported to share with coworkers or clients. Tweet Trends gives you insight into your subscribers’ activity on Twitter, and our Google Analytics integration gives you advanced stats on how your campaigns affect traffic to your website. If you sell online, our reports can help users understand how their email marketing is directly affecting sales on their website.

  • Mailchimp FAQs

    Mailchimp FAQs

    Below are some frequently asked questions for Mailchimp.

    Q. What type of pricing plans does Mailchimp offer?

    Mailchimp offers the following pricing plans:

    Starting from: US$10.00/month

    Pricing model: Free, Subscription

    Free Trial: Available

    MailChimp is forever free for up to 2,000 subscribers and 12,000 emails per month. For users with more than 2,000 subscribers, MailChimp offers monthly and pay-as-you-go plans: 1,001 - 1,500 subscribers with unlimited emails per month - $20.00/month 1,501 - 2,000 subscribers with unlimited emails per month - $25.00/month 2,001 - 2,500 subscribers with unlimited emails per month - $30.00/month 2,501 - 2,600 subscribers with unlimited emails per month - $35.00/month + $199.00 for pro subscription

    Q. What are the main features of Mailchimp?

    Mailchimp offers the following features:

    • 750+ integrations
    • A/B split campaigns & multi-variate testing
    • Activity dashboard
    • Automated scheduling
    • Automatic link checker
    • Automation workflows
    • Bounce tracking
    • Build mail lists
    • Built-in photo editing
    • Campaign analysis
    • Campaign archives
    • Campaign segmentation
    • Click-through tracking
    • Client database
    • Collaboration
    • Content management
    • Custom fields
    • Custom forms
    • Custom rules
    • Custom signup forms
    • Customer accounts
    • Customer activity reporting
    • Customer analysis
    • Customer loyalty program
    • Customer segmentation
    • Customizable email templates
    • Data import
    • Data synchronization
    • Demographic data
    • Download PDF newsletters
    • Drag & drop interface
    • Drip email marketing
    • Email analytics
    • Email archiving
    • Email delivery
    • Email designer
    • Email distribution
    • Email integration
    • Email marketing
    • Email notifications
    • Email templates
    • Email tracking
    • Engagement analytics
    • Event triggered Email
    • Event triggered actions
    • Facebook Ad & Instagram Ad campaigns
    • Geolocation
    • Graphical data presentation
    • Image & file hosting
    • Import Excel lists
    • Knowledge base
    • Landing page templates
    • Lead capture
    • Lead generation
    • Lead management
    • Mail merge
    • Mailing list management
    • Market segmentation
    • Mobile integration
    • Monitoring
    • Multi-campaign
    • Multi-channel communication
    • Multi-channel management
    • Multi-channel marketing
    • Multiple projects
    • Multiple tutorials available
    • Multiple user accounts
    • Multivariate testing
    • Order confirmation
    • Order management
    • Order notifications
    • Performance monitoring
    • Preview functionality
    • Product recommendations
    • RSS feeds
    • Real time analytics
    • Real time data
    • Real time monitoring
    • Real time reporting
    • Registration management
    • Reporting & statistics
    • Retargeting
    • Rich text editor
    • Sales & website activity tracking
    • Search functionality
    • Social advertising
    • Social media integration
    • Social media metrics
    • Social media plugins
    • Social network marketing
    • Subscriber management
    • Subscription services
    • To-do list
    • Unsubscribe database
    • Usage tracking
    • User activity monitoring
    • Website integration
    • eCommerce integration

    Q. Who are the typical users of Mailchimp?

    Mailchimp has the following typical customers:

    Small Business, Large Enterprises, Public Administrations, Non Profit, Freelancers, Mid Size Business

    Q. What languages does Mailchimp support?

    Mailchimp supports the following languages:

    English, Spanish

    Q. What type of pricing plans does Mailchimp offer?

    Mailchimp has the following pricing plans:

    Free, Subscription

    Q. Does Mailchimp support mobile devices?

    Mailchimp supports the following devices:

    Android, iPhone, iPad

    Q. What other apps does Mailchimp integrate with?

    Mailchimp integrates with the following applications:

    Administrate, Alchemer, Ambassador, Chargebee, ClickTale, Less Annoying CRM, Little Green Light, NeonCRM, Shopify, TeamSupport

    Q. What level of support does Mailchimp offer?

    Mailchimp offers the following support options:

    FAQs, Knowledge Base, Online Support, Video Tutorials