--- description: Learn how Brandwatch can help your business. GetApp provides users in Ireland with the most detailed information on software tools, prices and features. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Brandwatch Price, Reviews & Ratings | GetApp Ireland 2026 --- Breadcrumb: [Home](/) > [Influencer Marketing Software](/directory/1455/influencer-marketing/software) > [Brandwatch](/software/90431/brandwatch) # Brandwatch Canonical: https://www.getapp.ie/software/90431/brandwatch Page: 1 / 11\ Next: [Next page](https://www.getapp.ie/software/90431/brandwatch?page=2) > Brandwatch is a comprehensive social intelligence suite that combines advanced analytics and artificial intelligence to help businesses understand consumer behavior across digital platforms. The platform offers deep consumer intelligence capabilities that enable organizations to monitor brand perception, track market trends, and analyze consumer sentiment across more than one hundred million online sources. > > Verdict: Rated **4.2/5** by 255 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Brandwatch Brandwatch is a consumer intelligence and social media management solution that empowers companies to understand and engage with customers at the speed of social. Its consumer intelligence solution offers AI-enriched data from various social and online sources helping data-driven organizations better understand how consumers feel about brands, products and industry trends and topics. Within its social media management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features an intuitive and collaborative UI and is complemented by the support team in the business. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.2/5** | 255 Reviews | | Ease of Use | 4.1/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 3.9/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: Cision - **Founded**: 1867 ## Commercial Context - **Pricing model**: Other - **Pricing Details**: Brandwatch offers three pricing packages, dependent on needs. All packages include an unlimited number of users, initial training and ongoing support. Data upgrades and additional services available. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop) - **Supported Languages**: Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Japanese, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese, Turkish - **Available Countries**: Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, India, Ireland, Israel, Italy, Japan, Kuwait, Luxembourg, Mexico, Netherlands, New Zealand, Norway and 13 more ## Features - @mentions - AI/Machine Learning - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Alerts/Escalation - Alerts/Notifications - Analytics - Approval Process Control - Audience Analytics - Audience Engagement - Audience Targeting - Automated Publishing - Automated Responses - Automated Scheduling - Benchmarking - Brand Guidelines - Brand Management - Brand Tracking ## Integrations (19 total) - Bitly - Box - Bynder - Dropbox Business - Google Drive - Hootsuite - HubSpot Service Hub - Khoros Marketing - Neurons - OneDrive - QBank - Salesforce Sales Cloud - Salesforce Service Cloud - ServiceNow - Shopify ... and 4 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Influencer Marketing Software](https://www.getapp.ie/directory/1455/influencer-marketing/software) ## Related Categories - [Social Media Marketing Tools](https://www.getapp.ie/directory/104/social-media/software) - [Web Analytics Tools](https://www.getapp.ie/directory/109/web-analytics/software) - [Brand Management Software](https://www.getapp.ie/directory/302/brand-management/software) - [Reputation Management Software](https://www.getapp.ie/directory/873/reputation-management/software) - [Social Media Monitoring Software](https://www.getapp.ie/directory/1091/social-media-monitoring/software) ## Alternatives 1. [YouScan](https://www.getapp.ie/software/114583/youscan) — 4.9/5 (119 reviews) 2. [Sprout Social](https://www.getapp.ie/software/20453/sprout-social) — 4.4/5 (607 reviews) 3. [Infegy Atlas](https://www.getapp.ie/software/2050010/atlas) — 4.6/5 (83 reviews) 4. [Sprinklr](https://www.getapp.ie/software/100180/sprinklr) — 4.3/5 (91 reviews) 5. [facelift](https://www.getapp.ie/software/117515/facelift) — 4.4/5 (131 reviews) ## Reviews ### "Falcon.io is a One Stop Social Media Stop for Agencies" — 4.0/5 > **Lynan** | *23 March 2020* | Hospitality | Recommendation rating: 8.0/10 > > **Pros**: I love the dashboard interface, and the ability to switch from one Client (Project) to another. I absolutely LOVE that my team \& I can post for clients on Facebook, Instagram, LinkedIn \& Twitter. We even can map out Instagram stories as a part of the overarching social media strategy. As an agency owner, I like the approval capabilities for my content creator or clients to create posts and for us to be the final approval and last eyes to see a post before it goes live. And last but not least, I am a huge fan of the reporting, easy to generate reports for each platform that we can send or review for clients as frequently as need. Also was extremely helpful for end of year/new year meetings I had in December and January, I was more prepared and educated about our stats than ever before, with just a few clicks. > > **Cons**: Wishing you had Pintrest posting (we use and pay for Tailwind). More education on how to use social listening. More capabilities of the apps (to approve ideally or quick switch out or fix posts). To be able to answer chats/DMs in your app, so we can track our responses through stats. > > I shared most in the I like section. For our big client its been a godsend, with smaller clients a bit trickier. Its streamlined our content creation process and made us more consistent with posting at optimal times on different platforms than ever. Also we can get months ahead with scheduled content, like we'd always dreamed. Its freed up time for other important business things\! ----- ### "Brandwatch is super powerful and well rounded." — 5.0/5 > **Jeb** | *11 December 2024* | Publishing | Recommendation rating: 9.0/10 > > **Pros**: We love all the integration with the different platforms we use but especially WhatsApp. > > **Cons**: There was nothing wrong with Brandwatch for us. It was just a little more then we needed. We are a small business and don't need so much power. > > Brandwatch was great to work with. Not too difficult to set up and a joy to use. The data we got from our testing was magnificent and info we didn't know before. ----- ### "Mixed views" — 3.0/5 > **Megan** | *28 April 2026* | Market Research | Recommendation rating: 4.0/10 > > **Pros**: It has very good coverage of text-based channels and I like that it has contracts in place with them > > **Cons**: The UX is still very clunky and non-intuitive. I feel like they've overcomplicated the process (queries, dashboards, add widgets etc) but the 'quick' version lacks depth to the extent that it is never worth the time saved, to choose this option. The coverage of video content is poor. > > Mixed. It's great for forums but bad for video. And with the way social content is going, that's a problem. ----- ### "Solid platform, slow on AI adoption" — 4.0/5 > **Tanya** | *4 May 2026* | Financial Services | Recommendation rating: 7.0/10 > > **Pros**: Strong data coverage across social, news, and forums. Flexible query builder, customisable dashboards, and excellent historical data. Reporting and export features work well for sharing insights across teams. > > **Cons**: AI capabilities feel underdeveloped compared to where the market is heading - Brandwatch still relies heavily on manual setup and analysis. Sentiment analysis can also be inconsistent, especially for non-English content. ----- ### "market leader and first mover since 1999" — 5.0/5 > **Michele** | *24 September 2021* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: 100% flexibility and scalability. it can be used by any type of user and it can scale to any company size and need > > **Cons**: to leverage it at fool capacity it require some serious skills in query wirting > > always available to solve issue or arrange product training. ----- Page: 1 / 11\ Next: [Next page](https://www.getapp.ie/software/90431/brandwatch?page=2) ## Links - [View on GetApp](https://www.getapp.ie/software/90431/brandwatch) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data