Brandwatch
About Brandwatch
Understand and engage with your customers at the speed of social with Brandwatch, the social suite built for our fast-moving world. Brandwatch offers a complementary suite of specialized, best-in-class products including tools for social listening, brand monitoring, social media management, influencer marketing, and more. These products help brands and agencies make data-driven decisions and deliver exceptional customer experiences: ⅔ of the Forbes 100 most valuable brands use Brandwatch.
Pricing starting from:
Not provided by vendor
- Free Version
- Free Trial
- Subscription
Key benefits of Brandwatch
Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social.
Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics.
Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management.
With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business.
Typical Customers
- Freelancers
- Small Businesses (2-50)
- Mid-size Companies (51-500)
- Large enterprises (500 and more)
Deployment
- Cloud-based
- On-premise
Pricing starting from:
Not provided by vendor
- Free Version
- Free Trial
- Subscription
Images
Features
Total features of Brandwatch: 108
Alternatives
X Pro
Spike
Digimind
Agorapulse
Reviews
Already have Brandwatch?
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- Industry: Computer Software
- Company size: Self Employed
- Used Monthly for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
I am able to monitor my brands activity comfortably, this used to give me headache before.
Reviewed on 19/7/2023
So far so good, I don't have sleepless nights any more, Brandwatch has got me covered!
So far so good, I don't have sleepless nights any more, Brandwatch has got me covered!
Pros
I was amazed by the way Brandwatch made it easy to be in total control of my brand, from real time monitoring to their amazing analysis.
Cons
Their plans can be a little expensive, other than that they provide a great service.
- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
market leader and first mover since 1999
Reviewed on 24/9/2021
always available to solve issue or arrange product training.
always available to solve issue or arrange product training.
Pros
100% flexibility and scalability. it can be used by any type of user and it can scale to any company size and need
Cons
to leverage it at fool capacity it require some serious skills in query wirting
Reasons for Switching to Brandwatch
advanced product features, query editor, project and users management- Industry: Music
- Company size: 501–1,000 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 2.0 /10
it often does not work
Reviewed on 23/11/2020
basically the idea behind falcon is a good one, all the functions make sense and give you the...
basically the idea behind falcon is a good one, all the functions make sense and give you the possibility to run marketing campaigns more easily, especially if you have multiple channels!
the problem with the whole thing is that falcon does not run smoothly. super often i have to spend hours!!!! to upload a video or image in the "create a post". sometimes it takes hours to load and then tells me that it doesn't work!
i also often get error codes when posting, e.g. that something did not work and the post could not be planned - but when i go to the calendar the post is there. vice versa it is also the case that i often get gesgat it's all okay the mail was scheduled - and i receive an email from falcon that the mail could not be posted. this makes the work with falcon super unreliable and i have no good feeling to rely only on this software
Pros
good idea
many possibilities
option to operate many channels simultaneously
easy way to share accounts within a company
the use of different platforms (FB, Instagram, etc.)
the possibility to interact with the users (to react to posts, to link comments,..)
Cons
very poor reliability !!!
page sometimes (very often) uploads the media very slowly or not at all
left integration difficult
communication with users is difficult - you cannot post or comment on GIF's or images/videos, and instagram does not allow you to interact at all
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
How Falcon made my day to day life easier
Reviewed on 13/3/2020
Overall experience is very positive. Like mentioned above, I really like the Publishing tool....
Overall experience is very positive. Like mentioned above, I really like the Publishing tool. Engaging with the audience is also much easier than before (I do however wish that Instagram DM's could pull through to Falcon as well because then all my engagement could be done from one platform). But yes, overall I'm very positive. The team is also always very ready and prepared to help.
Pros
The Publishing tool saves me so much time. Instead of designing a content plan on other software or programs, I can now create my content on Falcon's calendar. I also save time then on briefing our designers, because I send it directly to them for approval where they see exactly what I have in mind and design it accordingly.
Cons
I really dislike that I have to create my audience from scratch every time I set up my ads. I don't want to create an audience from the listening tool, which is the only way you can save an audience. I would like to create an audience from scratch once, save it for that specific channel, and have it ready the next time/month I create my ads.
Also, a recommendation - That you can edit published content as well (sometimes you want to change a small thing in the caption, but now you have to delete the whole post and add everything again).
Alternatives Considered
HubSpot Marketing HubReasons for Choosing Brandwatch
Sprout made engaging very difficult. The listening tool on Falcon is a BIG bonus. Another thing that Falcon offered that Sprout didn't was the approval option which makes it possible to do content planning directly on the platform.Switched From
Sprout SocialReasons for Switching to Brandwatch
- Listening- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Great product with lots of features but be prepared to pay!
Reviewed on 23/3/2020
Overall my experience with Falcon has been very positive. Having used multiple SMM tools, I've been...
Overall my experience with Falcon has been very positive. Having used multiple SMM tools, I've been impressed with the efficiency of the software. More development on the accompanying Hub app will really benefit a seamless operation across both desktop and mobile.
Pros
Falcon is really easy to manage multiple social media channels, allowing you to easily post, interact and report. The UI is really easy to digest, meaning you can quickly pick up and get used to the software with minimal training. The customer support staff are always readily available should you need them, offering great advice and checking back to make sure the issue has been resolved. Regular webinars also give key insight into the changes going on in the social landscape, as well as demonstrating new product features.
Cons
Falcon is one of the pricier social media scheduler tools. The value is there with the quality and detail in the social listening/reporting, however it doesn't make the software too accessible for smaller businesses or individuals.
Switched From
BufferReasons for Switching to Brandwatch
Number of features and ability to have multiple team members/accounts with various levels of accessibility.Brandwatch FAQs
Below are some frequently asked questions for Brandwatch.Q. What type of pricing plans does Brandwatch offer?
Brandwatch offers the following pricing plans:
- Pricing model: Subscription
- Free Trial: Not Available
Brandwatch offers three pricing packages, dependent on needs. All packages include an unlimited number of users, initial training and ongoing support. Data upgrades and additional services available.
Q. Who are the typical users of Brandwatch?
Brandwatch has the following typical customers:
201–500, 501–1,000, 1,001–5,000
Q. What languages does Brandwatch support?
Brandwatch supports the following languages:
Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Japanese, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese, Turkish
Q. Does Brandwatch support mobile devices?
Brandwatch supports the following devices:
Q. What other apps does Brandwatch integrate with?
Brandwatch integrates with the following applications:
Hootsuite, Khoros Marketing, QBank, Sociuu, StoryStream
Q. What level of support does Brandwatch offer?
Brandwatch offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat
Related categories
See all software categories found for Brandwatch.
- Social Media Marketing Tools
- Web Analytics Tools
- Brand Management Software
- Reputation Management Software
- Social Media Monitoring Software
- Social Media Analytics Tools
- Natural Language Processing (NLP) Software
- Social Listening Tools
- Social Media Management Tools
- Influencer Marketing Software
- Image Recognition
