WebEngage is a multi-channel B2C marketing automation cloud
4.6/5 (21 reviews)WebEngage, a tool for automating communication across a user's lifecycle and helps companies send messages via:
Web Messages
In-app Messages
Push Notifications
Emails
Text Messages
Browser Push notifications
WebEngage's user CRM stores data from user profile(attributes) and user actions(events). It also has capabilities around deep data segmentation and personalisation using user profile data, behavioural data, lifecycle events, 3rd party data from CRM and logical constructs.
Cross-device tracking helps keep communication coherent and contextual, making the experience personalised and relevant. Integration with WebEngage is a one-time job and requires minimal assistance. Once the SDKs are integrated, the data starts to flow into WebEngage, making it measurable and actionable.
WebEngage also offers "Rolling Segments", meaning criteria can be defined dynamically rather than on the basis of queries.
Companies can segment their audiences by:
Who they are - User attributes
What they do - User behaviour
How they reach you - Technology they use
Pros
We were on the lookout for a marketing automation tool for a couple of months when we finally found out Webengage. One of our primary criteria for the tool was the the tool needed to have integration with Segment.com. All of our data was already being passed onto Segment.com and we did not want to make another tech integration. Since Webengage had this integration, it was fairly simple to get started with Webengage.
Webengage also offered a very useful and unique feature of customer journeys. This was our second criteria which we also could find in Webengage. We automate our marketing by defining rules such as, send SMS to a user if a user has signed up but not proceeded ahead within 5 days, wait for 2 days and then send an email, if user does not click this email, send a push notification, etc. This is by far our most used feature, which nicely incorporates all other features of Webengage.
Cons
UI of the in-app and onsite notifications can be improved.
Some of the conditions that are set for these notifications some time do not work which leads to users being shown the same notification multiple times.
We really struggled to find an affordable automation tool for Email & SMS, that had good API support and an intuitive journey builder. WebEngage hits all the right notes for that.
It packs the punch of big automation systems like Marketo, Eloqua or Responsys. But is much cheaper and tech stack is way more startup friendly.
Post WebEngage, we have much better control over targeting when it comes to communication. By sending right content in the right context, we have seen improvements all across the funnel.
Pros
Mapping out a user journey which everyone from techies to PMs to content writers, could understand was very important to us as a business. Most tools swung one way or the other, made for developers or made for people who didn't care about APIs. WebEngage has best of both worlds, and the most awesome journey builder I've come across as a marketeer.
Cons
The pricing model discourages experimentation and creates road-blocks in terms of on-boarding. For a tool which doesn't actually send emails / messages (they have integrations with all leading senders), the pricing is too steep based on number of active users / events you can send.
- Customer re-targeting
- Promoting flash sales to a large TG
- Personalized communication
Pros
- Comprehensiveness of offerings across multiple channels of communication
- Great Support team. Niket our SPOC from Webengage has been available literally 24*7 to help us with our queries
- Value for Money. Great pricing as compared to other tools in the market
Cross device, cross platform, integrated and instantaneous campaigns on customer actions.
Pros
User journeys is the main value generator for marketing guys. Allows cross device campaign set ups with perfect ease. Integration with Segment.io also makes life easier as most of the campaigns can be event driven. Client support is awesome
Cons
The response time on dashboard UI is slow.
The SDK is heavy to be integrated in client. But segment integration can take care of that. Still some code review is required on the app
Exceptional customer engagement capabilities
Pros
Excellent customer targeting/re-targeting capabilities.
Clear and precise dashboards and back office.
Round the clock customer support.
Quick time to market.
Cons
Can improve on some extended functionalities and validations on forms which inturn would help build more intuitive surveys.
Pricing of an account is based on MAU (Monthly Active User) count. MAU is defined as total count of unique users interacting with any of these channels (website, mobile app, email, sms)in the last 30 days. WebEngage has custom pricing slabs for each account basis its MAU count. other details here - https://webengage.com/pricing/
Campaign Management
Lead Management
Segmentation
Cross channel customer journey builder
Campaign AB testing
Campaign Analytics and reporting
Advanced customer segmentation
Content personalisation
Behavioral targeting
Below are some frequently asked questions for WebEngage.
WebEngage offers the following pricing plans:
Starting from: US$199.00/month
Pricing model: Subscription
Free Trial: Available
Pricing of an account is based on MAU (Monthly Active User) count. MAU is defined as total count of unique users interacting with any of these channels (website, mobile app, email, sms)in the last 30 days. WebEngage has custom pricing slabs for each account basis its MAU count. other details here - https://webengage.com/pricing/
WebEngage offers the following features:
WebEngage has the following typical customers:
Large Enterprises, Mid Size Business
WebEngage supports the following languages:
Chinese (Simplified), Czech, Dutch, English, Finnish, French, German, Hebrew, Italian, Japanese, Korean, Norwegian, Portuguese, Russian, Spanish, Swedish
WebEngage has the following pricing plans:
Subscription
We do not have any information about what devices WebEngage supports
WebEngage integrates with the following applications:
BigCommerce, Bitium, Magento, Mailchimp, Mandrill, Salesforce Marketing Cloud, SendGrid, Shopify, Twilio Communications Cloud, Wordpress
WebEngage offers the following support options:
FAQs, Online Support, Phone Support, Video Tutorials
