About Tableau

Tableau is the world’s leading AI-powered analytics and business intelligence platform.

The Tableau platform provides the breadth and depth of capabilities to serve the needs of even the largest global enterprises in a seamless, integrated experience.

Speed and Ease: Better contextualized insights for everyone to make faster decisions. In Tableau, users can leverage the latest in generative AI models, AI-powered predictions, natural language querying, recommendations, and flows to uncover trusted answers to business-critical questions. Automatically discover simple solutions to complex business questions across the data lifecycle from preparation to actionability in other systems.

Deeper Analytics: In Tableau, people can create any data vizzes from tree maps to cohort analyses with a few clicks. More advanced users can connect to R or Python to extend their analysis even further to easily visualize model results. Non-technical users can ask previously unapproachable questions, while data scientists can iterate and discover deeper insights faster, yielding more valuable findings. Tab provides users with the ability to dive deeper into data questions at all data skill levels.

Trust, Compliance, and Governance: Tableau provides efficiencies of scale with solutions for the entire lifecycle as the trusted environment for your data and analytics — from connection, prep and data source management, data quality assessments and exploration to insights, decision-making and action. With the Einstein Trust Layer in our platform an org’s internal data is safeguarded with security guardrails from the product to our policies so teams benefit from Generative AI without compromising safety.

Flexible Platform: Tableau is flexible and fits into your existing tech stacks, instead of dictating it: SaaS/on-prem/hybrid with extensibility via mobile and embedded capabilities. Tableau connects to a wide range of data sources with out-of-the-box connectors, WDCs, and APIs. For Salesforce users, Tableau offers deep integrations into the Lightning Platform, Data Cloud, Slack, and other popular Salesforce technologies for additional value.

Pricing starting from:

US$75.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Tableau

  • Ask Data: Use natural language to ask questions of any published data source and get a response in the form of a visualization.

  • Tableau Prep: Get to analysis faster by quickly and confidently combining, shaping, cleaning and operationalizing data flows.

  • VizQL Technology: Patented technology based on years of research at Stanford University. Create queries without writing code and transform these into queries graphical visualizations and dashboards.

  • Tableau Public: Allows users to publish interactive data stories on the web. Publish data on the business website and guide readers through a narrative of data.

  • Open, view and interact with dashboards built within the app. Users can filter and drill down into data, but cannot edit or interact without author permissions.

  • Metadata Management: Rename fields, modify number formats, combine fields into groups, create subsets of data by selecting groups of points, and build new hierarchies.
  • Typical Customers

    • Freelancers
    • Small Businesses (2-50)
    • Mid-size Companies (51-500)
    • Large enterprises (500 and more)

    Deployment

    • Cloud-based
    • On-premise

    Markets

    Australia, Brazil, Canada, China, France and 11 others

    Supported Languages

    Chinese, English, French, German, Japanese and 3 others

    Pricing starting from:

    US$75.00/month

    • Free Version
    • Free Trial
    • Subscription

    Images

    Tableau Software - Tableau insights and queries
    Tableau Software - Tableau dashboard overview
    Tableau Software - Tableau 8.2 New Features - Story Points
    Tableau Software - Tableau 8.2 New Features - New map designs
    Tableau Software - Interactive dashboard shared in Tableau Public
    Tableau Software - Tableau Online dashboard
    Tableau Software - Tableau Server dashboard
    Tableau Software - Permissions management
    Tableau Software - Interactive editing of dashboards
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    Tableau Software - Tableau insights and queries
    Tableau Software - Tableau dashboard overview
    Tableau Software - Tableau 8.2 New Features - Story Points
    Tableau Software - Tableau 8.2 New Features - New map designs
    Tableau Software - Interactive dashboard shared in Tableau Public
    Tableau Software - Tableau Online dashboard
    Tableau Software - Tableau Server dashboard
    Tableau Software - Permissions management
    Tableau Software - Interactive editing of dashboards

    Features

    Total features of Tableau: 135

    • A/B Testing
    • AI/Machine Learning
    • API
    • Access Controls/Permissions
    • Activity Dashboard
    • Ad hoc Analysis
    • Ad hoc Query
    • Ad hoc Reporting
    • Alerts/Escalation
    • Alerts/Notifications
    • Annotations
    • Association Discovery
    • Authentication
    • Bayesian Analysis
    • Behavioural Analytics
    • Benchmarking
    • Campaign Tracking
    • Categorisation/Grouping
    • Collaboration Tools
    • Compliance Tracking
    • Contextual Search
    • Customer Database
    • Customer Journey Mapping
    • Customisable Branding
    • Customisable Dashboard
    • Customisable Reports
    • Customizable Fields
    • Dashboard
    • Dashboard Creation
    • Data Analysis Tools
    • Data Blending
    • Data Capture and Transfer
    • Data Cleansing
    • Data Coding
    • Data Connectors
    • Data Dictionary Management
    • Data Discovery
    • Data Import/Export
    • Data Integration
    • Data Management
    • Data Mapping
    • Data Migration
    • Data Quality Control
    • Data Security
    • Data Storage Management
    • Data Transformation
    • Data Visualisation
    • Data Warehousing
    • Database Support
    • Demand Forecasting
    • Drag & Drop
    • Dynamic Content
    • ETL Tools
    • Element Analytics
    • Embeddable Maps
    • Event Logs
    • File Storage
    • Financial Reporting
    • For Education
    • For Healthcare
    • For Sales Teams/Organizations
    • For Science
    • Forecasting
    • Functions/Calculations
    • Geographic Maps
    • Heatmaps
    • High Volume Processing
    • Information Governance
    • Integration into Third Party Applications
    • KPI Monitoring
    • Key Performance Indicators
    • Marketing Reports
    • Master Data Management
    • Media Analytics
    • Metadata Management
    • Mixed Methods Research
    • Mobile Dashboards
    • Modeling & Simulation
    • Monitoring
    • Multi-Channel Attribution
    • Multi-Channel Data Collection
    • Multi-Language
    • Multivariate Analysis
    • Natural Language Search
    • OLAP
    • Performance Metrics
    • Performance Monitoring
    • Predictive Analytics
    • Private Dashboards
    • Profitability Analysis
    • Public Dashboards
    • Publishing/Sharing
    • Qualitative Comparative Analysis
    • Quantitative Analysis
    • Query Builder
    • ROI Tracking
    • Radial Mapping
    • Real-Time Analytics
    • Real-Time Data
    • Regression Analysis
    • Relational Display
    • Reporting & Statistics
    • Reporting/Analytics
    • Role-Based Permissions
    • Sales Reports
    • Scheduled/Automated Reports
    • Scorecards
    • Search/Filter
    • Self Service Data Preparation
    • Self Service Portal
    • Self-service Analytics
    • Sensitive Data Identification
    • Sentiment Analysis
    • Server Monitoring
    • Single Page View
    • Statistical Analysis
    • Statistical Process Control
    • Statistical Simulation
    • Storytelling
    • Strategic Planning
    • Survival Analysis
    • Task Management
    • Templates
    • Territorial Mapping
    • Text Analysis
    • Third-Party Integrations
    • Time Series Analysis
    • Trend Analysis
    • Trend/Problem Indicators
    • User Management
    • User Research Analysis
    • Visual Analytics
    • Visual Discovery
    • Website Analytics
    • Widgets

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    Reviews

    Overall rating

    4.5 /5
    (2,284)
    Value for Money
    4.2/5
    Features
    4.5/5
    Ease of Use
    4.1/5
    Customer Support
    4.2/5

    Already have Tableau?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 2,284
    Paul
    Paul
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 501–1,000 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Best looking data analyst tool

    Reviewed on 9/2/2021

    Extremely happy with Tableau. Compared to other tools like PowerBI or Qlik, Tableau is far ahead,...

    Extremely happy with Tableau. Compared to other tools like PowerBI or Qlik, Tableau is far ahead, and improving all the time. Going forward, as the products are now, I can't imagine choosing any other.

    Pros

    Tableau Desktop absolutely produces the cleanest and most intuitive reports of any software like it. The learning curve for basic functionality is short and the online resources for deeper dives are plentiful.

    Cons

    Reports distribution in Tableau Desktop is clunky and connecting to SharePoint or similar distribution tools are too difficult to setup without professional IT assistance.
    Tableau Prep is still in early stages of development. Some Flows take much too long for what shouldn't be so challenging an operation.

    Alternatives Considered

    Microsoft Power BI

    Reasons for Choosing Tableau

    Better, more intuitive functionality. Cleaner aesthetic.

    Switched From

    Microsoft Power BI
    Verified Reviewer
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 5,001–10,000 Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Tableau: The Game-Changing Data Analysis Tool

    Reviewed on 21/2/2023

    Tableau is widely recognized as a powerful and versatile tool for exploring and analyzing data. Its...

    Tableau is widely recognized as a powerful and versatile tool for exploring and analyzing data. Its user-friendly interface and ability to connect with a wide range of data sources make it a popular choice. However, it can be relatively expensive, has a learning curve for new users, and may not be as customizable as other data visualization tools. Overall, Tableau is a top choice for data analysis and visualization.

    Pros

    User-friendly interface that is easy to use and modify visualizationsPowerful data analysis capabilities for exploring and analyzing large datasetsSupports connectivity with a wide range of data sourcesInteractive dashboards that allow viewers to interact with the dataCustomization options to tailor visualizations to specific needsLarge and active user community that provides support and resourcesEasy integration with other software and tools, such as Microsoft Office and Salesforce.

    Cons

    Cost: Tableau can be relatively expensive, especially for small businesses or individual users.Steep learning curve: While the interface is user-friendly, the tool's advanced features may require some technical expertise, leading to a learning curve.Limited collaboration features: Tableau is not as collaborative as some other data visualization tools, which can be a drawback for teams.Limited customization: While Tableau offers some customization options, it may not be as customizable as some other data visualization tools.Limited functionality without additional tools: To perform certain functions or use specific data sources, additional tools or software may be required.

    Verified Reviewer
    Overall rating
    • Industry: Internet
    • Company size: 51–200 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 5.0 /10

    Amazing for data analysis and exploration, not great for dashboards

    Reviewed on 14/9/2022

    At my team we use Tableau as a data exploration tool for data practitioners, and not for dashboards...

    At my team we use Tableau as a data exploration tool for data practitioners, and not for dashboards and data reporting to the company. This setup takes advantage of what Tableau does best and don't use it for what it doesn't.
    Tableau as a data reporting and dashboard tool may be suited for more traditional organizations, with a lot of experienced BI personnel who can take the time to build good dashboards with it.

    Pros

    Tableau allows for very good exploratory data analysis, and one can build amazing visualizations with it. Once you learn how to work with it, it becomes very easy to explore data and get insights from it.

    Cons

    Tableau is very expensive compared to its competitors, and if you want to get the whole company using it for dashboards, the pricing is certainly prohibitive for startups.
    I also don't Tableau for Dashboards, as the discovery and navigation interface is not very inviting to business users and dashboards are hard do discover. At the same time, building dashboards on Tableau is a lot less straightforward than in other tools. One can build very advanced dashboards, but that requires a lot of time and expertise, which not all Data users in a company will be.

    Alternatives Considered

    Looker
    Joseph
    Overall rating
    • Industry: Construction
    • Company size: 201–500 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Unlocking Insights from Data with Tableau is Seamless

    Reviewed on 17/4/2024

    I am able to make informed business decisions by unlocking insights from data automatically with...

    I am able to make informed business decisions by unlocking insights from data automatically with Tableau.

    Pros

    Tableau automates data catalog, preparation, modeling and visualization which saves time.

    Cons

    I use Tableau on a daily basis and I barely face challenges on my end.

    Katie
    Katie
    Overall rating
    • Industry: Mechanical or Industrial Engineering
    • Company size: 11–50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Longtime User

    Reviewed on 11/5/2021

    great.

    great.

    Pros

    Tableau is just way easier to use. Ive used a lot of others. Yes many have features that Tableau does not. But when it comes down to ease of use and fast turn around Tableau is probably the best

    Cons

    Tableau is not great when it comes to time series data. Its ok. But the amount of contortion that is necessary to show meaningful data in a time series is a real pain in the neck. Also Tableau data blending is nonsense. Better than Alteryx? probably. But still.

    Showing 5 reviews of 2,284 Read all reviews

    Tableau FAQs

    Below are some frequently asked questions for Tableau.

    Tableau offers the following pricing plans:

    • Starting from: US$75.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    For Individuals Tableau Creator: $70 USD/user/month, billed annually For Teams & Organizations (On-premises or public cloud) Tableau Creator: $70 USD/user/month, billed annually Tableau Explorer: $35 USD/user/month, billed annually Tableau Viewer: $12 USD/user/month, billed annually | min. 100 Viewers required Fully hosted by Tableau Tableau Creator: $70 USD/user/month, billed annually Tableau Explorer: $42 USD/user/month, billed annually Tableau Viewer: $15 USD/user/month, billed annually | min. 100 Viewers required

    Tableau has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Tableau supports the following languages:

    Chinese, English, French, German, Japanese, Korean, Portuguese, Spanish

    Tableau supports the following devices:

    Tableau integrates with the following applications:

    Alteryx Designer, Anaplan, Attivio, ClickTale, CloverDX, Crimson Hexagon, Datameer, Google Analytics 360, Infor OS, Jedox, Khoros Marketing, Kognitio, Numerify, Panoply, Procore, RapidMiner, Salesforce Sales Cloud, ServiceNow, Simply Measured, SnapLogic, Splunk Cloud, TapClicks, Workable, XM for Strategy & Research

    Tableau offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

    Related categories

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