Falcon.io

Falcon.io

Unified social media marketing and management platform

4.5/5 (38 reviews)

Falcon.io Overview

What is Falcon.io?

Falcon.io is a SaaS platform for social media monitoring, engagement, publishing, analytics & customer experience management, designed for social media markets. With the aim of providing businesses with the tools for social media marketing and customer experience management, Falcon.io offers features including social media listening, engagement, publishing, measuring and customer data management. Using the app, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles.

Content can be created, managed, scheduled, and published using Falcon.io’s various tools including an all-in-one campaign calendar which displays scheduled posts and content for multiple campaigns simultaneously. Content can be previewed and published across multiple social media channels and approval workflows can be setup ensure that content is of the required quality before publishing. Once published, Falcon.io allows users to monitor the performance of content and campaigns by providing visual reports on metrics such as engagement by channel, ROI, performance compared with competitors, and more.

In order to aid marketers with boosting their social media presence and encouraging engagement Falcon.io offers tools such as social media listening drawing insights from millions of online sources, analytics on trending topics within certain sectors, brand perception data, advanced search of data by keywords, word combinations, and exclusions, and much more.

Falcon.io Overview

Pricing

Starting from
N/A

Pricing options

Free Trial
Subscription
Value for money

Falcon.io offers three service packages to suit companies of all sizes and social needs: Starter, Pro, and Premium. These offer varying platform features, services and support levels including onboarding sessions and dedicated Account Managers. Strategic Consultancy is also available.

Contact Falcon.io for pricing information.


Falcon.io Features

Devices
Business size
S M L
Markets
Asia, Australia, Brazil, Canada, China and 5 others, Europe, Germany, India, Japan, Latin America
Supported Languages
English

Screenshots

Falcon.io screenshot: The calendar tool allows users to schedule social media posts and campaigns
Falcon.io screenshot: The calendar tool allows users to schedule social media posts and campaigns Falcon.io screenshot: The dashboard provides an overview of trends, engagement, tasks, activities, and more Falcon.io screenshot: Plan, schedule, edit, and post content across multiple social channels Falcon.io screenshot: Create campaigns and assign them to teams, set reminders, and add labels Falcon.io screenshot: Current assignments can be viewed in one board and prioritized Falcon.io screenshot: Analyze audiences including their behavior and trending topics Falcon.io screenshot: View analytics on topics and metrics such as mentions, activity, sources, and more Falcon.io screenshot: Use the measure tool for benchmarking, performance analysis, team performance, and more

Falcon.io Reviews

Falcon.io Reviews

Overall rating
4.5
/
5 38 reviews
Excellent
26

Very good
8

Average
2

Poor
0

Terrible
2

Value for Money
4
Features
4.1
Ease of Use
4.4
Customer Support
4.5
89% recommended this app
Michael H.

Best in class software, easy to use, and feature-rich

We use Falcon.io to monitor the sentiment, mentions and overall trends/virality of our clients social media profiles.


Adrian H.

Overall, the best choice for your social network monitoring

If you have to keep numerous channels in check, then Falcon is exactly what you need. The solution allows you to keep everything in order. It gives your team a comprehensive insight into your clients’ activities. We think it is one of the must-have programs.


Rachel L.

Excellent features to publish content online

For us it has been important to work with Falcon.io because it has given us the versatility that we have needed so much in social networks. We can work very comfortably and there is no stronger tool to do it than this. We use it to publish massive content, managing to highlight our brand and that of our clients in the spaces they consider most correct. Without a doubt, it is a very updated tool with a lot of technology and functionality that makes working in the marketing world much easier.


Verified Reviewer

Good software, but limited on IG

I use Falcon to schedule social media posts for multiple clients.


Natalie G.

Not the worst social media tool

I think that it is a good tool but sometimes it feels overly complicated. I think it is great for working with large teams though!


Michael H.
Industry: Marketing & Advertising
Company size: 2-10 Employees

Best in class software, easy to use, and feature-rich

Used Daily for 6-12 months
Reviewed on 27/4/2019
Review Source: Capterra

We use Falcon.io to monitor the sentiment, mentions and overall trends/virality of our clients social media profiles.

Pros

First of all, the biggest benefit of Falcon is that it comes in significantly cheaper than the market leader (Salesforce) and 100x easier to use and get started.

While customization may not be as extensible as Salesforce (also without the headaches), there's still a good degree of tuning to be found within Falcon such as setting up automatically generated reports, custom dashboards, and brand monitoring options.

Falcon also works great in a multilingual setting (French and English in our case), though will sometimes report some false-positives in non-English sentiments.

The ability to monitor brand mentions, sentiments, and callouts across all social media platforms and the web in one convenient dashboard is amazing.

Cons

The mobile version of the site, and mobile apps for iOS/Android (Called Engage) are a bit buggy sometimes, and leave a bit to be desired feature-wise. Though, thankfully it appears that the app is regularly updated and maintained, so I'm holding out hope that it grows to be much more serviceable in the future.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Adrian H.
Industry: E-Learning
Company size: 501-1,000 Employees

Overall, the best choice for your social network monitoring

Used Daily for 1+ year
Reviewed on 1/4/2019
Review Source: GetApp

If you have to keep numerous channels in check, then Falcon is exactly what you need. The solution allows you to keep everything in order. It gives your team a comprehensive insight into your clients’ activities. We think it is one of the must-have programs.

Pros

With the help of Falcon Social, it has never been a problem to control all the company’s social media channels. We believe that the ability to create applications in the program is one of the best features of the Falcon platform. Besides, what we like about the program is its measure function. With its help, we do not face any serious problems and difficulties when creating and analyzing our reports. It is an all-in-one-place solution. Falcon gives us a great number of abilities to work on the content of our company, as well as provide our best practices through various media channels. Besides, the program allows making engagement with clients easier and more natural. All the things considered, it was definitely a worthy investment for our company.

Cons

Even though we did not have an urgent necessity to contact the Falcon support team, we believe it is a drawback not to have a phone hotline. Well, in some cases, it is a must for a customer to solve the problem occurring within the Falcon platform in the shortest time possible. In addition, it would be better for the service to have a more advanced ability for signing up for newsletters. We wish there was a feature of getting the necessary data and information into our company’s database.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Rachel L.
Industry: Marketing & Advertising
Company size: 13-50 Employees

Excellent features to publish content online

Used Daily for 1+ year
Reviewed on 9/1/2020
Review Source: Capterra

For us it has been important to work with Falcon.io because it has given us the versatility that we have needed so much in social networks. We can work very comfortably and there is no stronger tool to do it than this. We use it to publish massive content, managing to highlight our brand and that of our clients in the spaces they consider most correct. Without a doubt, it is a very updated tool with a lot of technology and functionality that makes working in the marketing world much easier.

Pros

Falcon.io has been excellent, its support is authentically flawless and manages to solve any problem quickly. Its interface is well organized and makes the user experience very fluid. Falcon.io always looks for an optimal operation and continuous routing of content with the aim of attracting new customers, this has certainly helped me to keep myself updated in the marketing area.

Cons

Instagram is a channel that needs updates and more support. Massive loads and being able to respond from the platform would save us a lot of time.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Verified Reviewer
Industry: Marketing & Advertising
Company size: 13-50 Employees

Good software, but limited on IG

Used Daily for 1-5 months
Reviewed on 3/12/2019
Review Source: Capterra

I use Falcon to schedule social media posts for multiple clients.

Pros

I like that I can post to all social platforms from one location, and I can tag and track specific campaigns.

Cons

Still doesn't have functionality to post multiple images or videos to IG and they have not updated their emojis so newer emojis show up as question mark boxes.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend: 7.0/10

Natalie G.

Not the worst social media tool

Reviewed on 3/11/2016
Review Source: Capterra

I think that it is a good tool but sometimes it feels overly complicated. I think it is great for working with large teams though!

Response from Falcon.io

Hi Natalie, thank you for your feedback! We¿d love to show you how to get the most out of Falcon and the simple workflows for smaller teams. Jesse will reach out to you and in the meantime, I hope you can tune in to our next Live Session this week on Publish & Engage: https://www.falcon.io/resources/webinars/welcome-to-falcon-live/ /Maria

Rating breakdown

Value for Money
Ease of Use
Customer Support

User recommendation
8.6/10
Based on 38 user ratings
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Falcon.io Pricing

Falcon.io Pricing

Starting from
N/A
Free Trial
Subscription
Value for money

Falcon.io offers three service packages to suit companies of all sizes and social needs: Starter, Pro, and Premium. These offer varying platform features, services and support levels including onboarding sessions and dedicated Account Managers. Strategic Consultancy is also available.

Contact Falcon.io for pricing information.

Falcon.io offers three service packages to suit companies of all sizes and social needs: Starter, Pro, and Premium. These offer varying platform features, services and support levels including onboarding sessions and dedicated Account Managers. Strategic Consultancy is also available.

Contact Falcon.io for pricing information.

Value for Money
4/5
Based on 38 user ratings
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Falcon.io Features

Falcon.io Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customisable Branding
Customisable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Third Party Integration
Features
4.1/5
Based on 38 user ratings
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Categories

Video Tutorials

Video Tutorials

Additional information for Falcon.io

Additional information for Falcon.io

Key features of Falcon.io

  • 7-day customer support
  • API availability
  • Activity monitoring
  • Alerts / escalation
  • Approval process control
  • Asset management
  • Audit trail
  • Automated scheduling
  • Automatic notifications
  • Boolean search
  • CRM integration
  • Calendar management
  • Campaign analysis
  • Campaign management
  • Campaign planning
  • Campaign scheduling
  • Channel management
  • Channels performance
  • Client database
  • Collaboration tools
  • Collaborative workspace
  • Commenting
  • Communications calendar
  • Configurable workflow
  • Contact database
  • Content calendar for scheduling posts
  • Content editor with live preview & auto-save
  • Content filtering
  • Content library
  • Content management
  • Content repository
  • Custom labels on campaigns, stock items, profiles
  • Customer database
  • Customer experience management
  • Customizable templates
  • Data filtering
  • Data import/export
  • Data visualization
  • Demographic data
  • Email alerts
  • Engagement analytics
  • Event calendar
  • Event scheduling
  • Filtered views
  • Google Analytics auto-tagging
  • Governance layer and approval flow
  • Graphical data presentation
  • Inbox management
  • Inbox prioritizes incoming messages
  • Integrated governance and approval processes
  • Interaction data collected in enriched customer profiles.
  • Labeling
  • Manage all customer data in individual profiles
  • Manage all social networks on one platform
  • Mobile apps for publishing, engagement and approving posts
  • Monitoring
  • Multi-campaign
  • Multi-channel management
  • Multi-channel marketing
  • Newsfeed and geo-targeting
  • Online help center
  • Organic and paid reach comparison
  • Performance management
  • Performance reports
  • Permission management
  • Personalized profiles
  • Present social metrics in custom reports
  • Preview functionality
  • Prioritizing
  • Progress tracking
  • Project notes
  • Real time analytics
  • Real time data
  • Real time notifications
  • Real-time content performance analysis
  • Risk alerts
  • Sentiment Indicator rates mentions and messages
  • Sentiment analysis
  • Sentiment scoring
  • Social advertising
  • Social media integration
  • Social media metrics
  • Social media monitoring
  • Social network marketing
  • Social performance management
  • Tailored service plans
  • Task & role assignment
  • Task assign options for project admins
  • Team calendars
  • Third party integration
  • Trend tracking
  • URL shortener
  • URL shortener
  • User access controls
  • User activity monitoring
  • Visual analytics

Benefits

  • Manage social media monitoring, engagement, publishing, and analytics on one platform.

  • All customer interactions and their public data are compiled in enriched individual profiles.

  • Customer profiles can be aggregated and used for highly targeted segmentation.

  • A unique prioritization algorithm ranks social comments and messages by importance.

  • Governance and workflow features ease teamwork and ensure brand consistency.

  • Falcon.io FAQs

    Falcon.io FAQs

    Below are some frequently asked questions for Falcon.io.

    Q. What type of pricing plans does Falcon.io offer?

    Falcon.io offers the following pricing plans:

    Pricing model: Subscription

    Free Trial: Available

    Falcon.io offers three service packages to suit companies of all sizes and social needs: Starter, Pro, and Premium. These offer varying platform features, services and support levels including onboarding sessions and dedicated Account Managers. Strategic Consultancy is also available. Contact Falcon.io for pricing information.

    Q. What are the main features of Falcon.io?

    Falcon.io offers the following features:

    • 7-day customer support
    • API availability
    • Activity monitoring
    • Alerts / escalation
    • Approval process control
    • Asset management
    • Audit trail
    • Automated scheduling
    • Automatic notifications
    • Boolean search
    • CRM integration
    • Calendar management
    • Campaign analysis
    • Campaign management
    • Campaign planning
    • Campaign scheduling
    • Channel management
    • Channels performance
    • Client database
    • Collaboration tools
    • Collaborative workspace
    • Commenting
    • Communications calendar
    • Configurable workflow
    • Contact database
    • Content calendar for scheduling posts
    • Content editor with live preview & auto-save
    • Content filtering
    • Content library
    • Content management
    • Content repository
    • Custom labels on campaigns, stock items, profiles
    • Customer database
    • Customer experience management
    • Customizable templates
    • Data filtering
    • Data import/export
    • Data visualization
    • Demographic data
    • Email alerts
    • Engagement analytics
    • Event calendar
    • Event scheduling
    • Filtered views
    • Google Analytics auto-tagging
    • Governance layer and approval flow
    • Graphical data presentation
    • Inbox management
    • Inbox prioritizes incoming messages
    • Integrated governance and approval processes
    • Interaction data collected in enriched customer profiles.
    • Labeling
    • Manage all customer data in individual profiles
    • Manage all social networks on one platform
    • Mobile apps for publishing, engagement and approving posts
    • Monitoring
    • Multi-campaign
    • Multi-channel management
    • Multi-channel marketing
    • Newsfeed and geo-targeting
    • Online help center
    • Organic and paid reach comparison
    • Performance management
    • Performance reports
    • Permission management
    • Personalized profiles
    • Present social metrics in custom reports
    • Preview functionality
    • Prioritizing
    • Progress tracking
    • Project notes
    • Real time analytics
    • Real time data
    • Real time notifications
    • Real-time content performance analysis
    • Risk alerts
    • Sentiment Indicator rates mentions and messages
    • Sentiment analysis
    • Sentiment scoring
    • Social advertising
    • Social media integration
    • Social media metrics
    • Social media monitoring
    • Social network marketing
    • Social performance management
    • Tailored service plans
    • Task & role assignment
    • Task assign options for project admins
    • Team calendars
    • Third party integration
    • Trend tracking
    • URL shortener
    • URL shortener
    • User access controls
    • User activity monitoring
    • Visual analytics

    Q. Who are the typical users of Falcon.io?

    Falcon.io has the following typical customers:

    Large Enterprises, Mid Size Business, Non Profit, Public Administrations

    Q. What languages does Falcon.io support?

    Falcon.io supports the following languages:

    English

    Q. What type of pricing plans does Falcon.io offer?

    Falcon.io has the following pricing plans:

    Subscription

    Q. Does Falcon.io support mobile devices?

    Falcon.io supports the following devices:

    Android, iPhone

    Q. What other apps does Falcon.io integrate with?

    Falcon.io integrates with the following applications:

    Facebook, Google Analytics, HubSpot CRM, LinkedIn, Microsoft Dynamics CRM, QBank DAM, Salesforce Sales Cloud, Twitter, Zendesk, Zendesk

    Q. What level of support does Falcon.io offer?

    Falcon.io offers the following support options:

    FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials