About Oktopost

Oktopost enables B2B marketing teams to amplify their brand on social media and measure the real impact of social on the business. Oktopost's social media management, social listening, and employee advocacy solutions are built for B2B, allowing marketers to engage with customers and prospects on social media, get actionable insights, and prove ROI.

Integrating natively with all major marketing automation and CRM platforms – including Salesforce, Marketo, Eloqua, HubSpot, and Microsoft Dynamics 365 – Oktopost helps marketers leverage social data to improve customer experience and drive revenue growth.

Oktopost also has a built-in employee advocacy board, enabling the marketer to promote social content across the organization with zero overhead. When employees share social content, everything is automatically tracked and measured, so just like conventional marketing channels, ROI can also be established for advocacy.

Pricing starting from:

N/A

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Oktopost

Key benefits of Oktopost

  • Easily manage social media at scale across channels, teams, and locations
  • Get actionable data on leads generated, providing the ability to see ROI of social media
  • Easily sync social engagement data to your CRM and marketing automation platforms
  • Enjoy a content curation engine that's fully customizable to your needs
  • Amplify social reach with a built-in employee advocacy board

  • Devices

    Business size

    S M L

    Markets

    Canada, United Kingdom, Israel, United States

    Supported Languages

    English

    Pricing starting from:

    N/A

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to Oktopost

    Images

    Oktopost Software - Social BI
    Oktopost Software - Post Console
    Oktopost Software - Calendar
    Oktopost Software - Social Inbox
    Oktopost Software - Advocacy Board
    Oktopost Software - Media Library
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    Oktopost video
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    Oktopost Software - Social BI Oktopost Software - Post Console Oktopost Software - Calendar Oktopost Software - Social Inbox Oktopost Software - Advocacy Board Oktopost Software - Media Library

    Features

    Total features of Oktopost: 101

    • @mentions
    • API
    • Access Controls/Permissions
    • Activity Dashboard
    • Activity Tracking
    • Alerts / Escalation
    • Analytics/ROI Tracking
    • Approval Process Control
    • Audience Targeting
    • Automated Publishing
    • Automated Scheduling
    • Badge Management
    • Behaviour Tracking
    • Benchmarking
    • Brand Management
    • Brand Tracking
    • Calendar Management
    • Campaign Analytics
    • Campaign Management
    • Campaign Planning
    • Campaign Scheduling
    • Campaign Segmentation
    • Campaign Tracking
    • Categorisation/Grouping
    • Channel Attribution
    • Charting
    • Click Tracking
    • Collaboration Tools
    • Commenting/Notes
    • Communication Management
    • Competitor Monitoring
    • Contact Management
    • Content Library
    • Content Management
    • Conversion Rate Optimisation
    • Conversion Tracking
    • Customer Database
    • Customer Engagement
    • Customisable Reports
    • Dashboard
    • Dashboard Creation
    • Data Import/Export
    • Data Visualisation
    • Distribution Management
    • Drag & Drop
    • Editorial Calendar
    • Employee Database
    • Employee Engagement Software
    • Engagement Tracking
    • Filtering
    • Gamification
    • Image Library
    • Influencer Tracking
    • Keyword Filtering
    • Keyword Tracking
    • Lead Attribution
    • Lead Capture
    • Lead Generation
    • Lead Management
    • Marketing Calendar
    • Mobile Access
    • Monitoring
    • Multi-Account Management
    • Multi-Campaign
    • Multi-Channel Campaigns
    • Multi-Channel Communication
    • Multi-Channel Data Collection
    • Multi-Channel Management
    • Multi-Channel Marketing
    • Multi-Location
    • Performance Metrics
    • Post Scheduling
    • Predictive Analytics
    • Publish Scheduling
    • Real Time Analytics
    • Real Time Data
    • Real Time Monitoring
    • Real Time Notifications
    • Real Time Reporting
    • Real-time Updates
    • Reporting & Statistics
    • Reporting/Analytics
    • Response Management
    • Role-Based Permissions
    • SMS Marketing Management
    • Search/Filter
    • Sentiment Analysis
    • Social Advertising
    • Social Marketing
    • Social Media Integration
    • Social Media Management
    • Social Media Monitoring
    • Social Performance Management
    • Social Promotion
    • Social Sharing
    • Tagging
    • Third Party Integrations
    • Trend Analysis
    • Video Management
    • Visual Analytics
    • Workflow Management

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    Reviews

    Overall rating

    4.4 /5
    (65)
    Value for Money
    4.4/5
    Features
    4/5
    Ease of Use
    4.4/5
    Customer Support
    4.5/5

    Already have Oktopost?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 65
    Lucy J.
    Overall rating
    • Industry: Internet
    • Company size: 11-50 Employees
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support

    Reporting, conversion tracking, advocacy - complete social reporting!

    Reviewed on 7/10/2015

    Strategic Internet Consulting have been using Oktopost for around six months to support social...

    Strategic Internet Consulting have been using Oktopost for around six months to support social media activity in our Inbound campaigns.

    More comprehensive than simple scheduling tools, it was the social advocacy board that first drew us to the tool, plus HubSpot integration, and detailed reporting on social conversion.

    As an agency user, we're now Silver Oktopost Partners.

    Pros

    - Advocacy board. Any content that is sent via main business profiles appears on a unique user board for everyone in the company to promote via their own work accounts, increasing reach and engagement.
    - HubSpot integration and detailed conversion tracking to better assess social effectiveness
    - Autoposting features and bulk upload options for faster social message creation and scheduling (across all social platforms, not just twitter)
    - Feedly integration to make sharing industry content easy
    - Monitoring sections to view engagement and interaction
    - Campaign segmentation for easy use, scheduling and tracking

    Cons

    In the future we'd like to see more segmentation on the leaderboard - by social campaign if possible, as not everyone in the business needs to post on all topics.

    Having the chrome app pull through images when sharing to twitter would be useful too, but not too big an issue!

    A paid ads integration might be asking a lot but would be interesting to see.

    Verified Reviewer
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 51-200 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 10.0 /10

    Overall good social media management, but can use some polish

    Reviewed on 28/9/2020

    Overall good - once the two liked items in my review get addressed it'll be great.

    Overall good - once the two liked items in my review get addressed it'll be great.

    Pros

    Integrations - Oktopost can be connected to the most popular social media accounts (Facebook, Twitter, LinkedIn, Instagram), Bitly, and Google Analytics.

    Cons

    Editing recurring posts - our previous software would let us edit a whole series of recurring posts if we needed to do any updates to that series. With Oktopost, once you schedule recurring posts, you have to then edit them one by one if you need to.
    Scheduling - when scheduling, I want to see which days already have posts in them so we avoid overlap.

    Sreenivasulu M.
    Overall rating
    • Industry: Computer Software
    • Company size: Self Employed
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Very good product, go for this..

    Reviewed on 9/6/2021

    The overall experience on this product is very good.I can easily interact with the interface and it...

    The overall experience on this product is very good.I can easily interact with the interface and it is very easy to use.

    Pros

    The product is very easy to use.And the features are damn good.Best to use this product.

    Cons

    The product is easy to use.Any user can easily understand the interface and can easily use this software.

    Verified Reviewer
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 5,001-10,000 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 4.0 /10

    User Friendly - but VERY Basic

    Reviewed on 15/10/2019

    Generally like it but feel it might be for companies starting their journey out on social and...

    Generally like it but feel it might be for companies starting their journey out on social and employee advocay.

    Pros

    It is a tool that is extremely user friendly, making it easy to train teams that are required to use it. Makes post scheduling very easy.

    Cons

    It doesn't inform a user when their profile is disconnected so someone can still be sharing daily without realizing it isn't going through. Doesn't allow media uploads like large video files for users to share - more link based.

    Jorge P.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used Daily for Free Trial
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    Great B2B

    Reviewed on 23/6/2021

    Timetables and planning Trying to go on social media every day and find stuff to publish for a...

    Timetables and planning Trying to go on social media every day and find stuff to publish for a campaign can be exhausting. Oktopost has helped me set aside an hour or two each week to plan out a week's worth of content and forget about social media for a bit.

    Pros

    The calendar content scheduler has been a big help. This, paired with Oktopost's recommendation of the ideal times to post, is a fantastic combination. Before Oktopost, I had to get on and post at 10-11 p.m., when the best time to post was between 3-5 a.m., so this is a huge benefit in terms of increasing social impressions and engagement.

    Cons

    I can't think of anything I don't enjoy. The application is quite user-friendly, and it only took me a few minutes to figure out how to use it.

    Showing 5 reviews of 65 Read all reviews

    Oktopost FAQs

    Below are some frequently asked questions for Oktopost.

    Oktopost offers the following pricing plans:

    • Starting from:
    • Pricing model: Subscription
    • Free Trial: Not Available

    Oktopost has the following typical customers:

    51-200, 201-500, 501-1,000, 1,001+

    Oktopost supports the following languages:

    English

    Oktopost supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Oktopost integrates with the following applications:

    Act-On, Bitly, Canva, Dynamics 365, Facebook, Feedly, Google Analytics, HubSpot Marketing Hub, LinkedIn for Business, Marketo Engage, Microsoft Teams, Oracle Eloqua, Pardot, Salesforce Marketing Cloud, Salesforce Sales Cloud, Sugar Market, Twitter, WordPress, Zapier

    Oktopost offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

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