Sendinblue

Automation, Marketing & Transactional Email, and SMS Service

About Sendinblue

Sendinblue empowers businesses to build and grow relationships through email campaigns, transactional emails, SMS messages, marketing automation, Facebook Ads, chat, CRM and retargeting ads.

What makes us different? Our modularity enables every company to build the marketing engine with all the tools they need, at a cost that makes sense. Our platform combines a robust suite of services within a single, user-friendly solution.

Create Mobile-Friendly Emails
Use our responsive design tools to easily create beautiful emails that drive action.

Integrate Advanced Designs
Want to use your own HTML code? Simply paste it. Our creation tools make design easy for both advanced and new users.

Scheduling & Automation
Launch your campaign immediately or schedule it for later. Create automated campaigns to send welcome emails and order confirmations.

Deliverability
We assure the security of our clients and we make sure their subscribers are reached. You can even pre-test deliverability before sending campaigns to see if your email will make it to the inbox.

Integration
SendinBlue integrates with list building plugins like Privy, OptinMonster and PlugMatter that allow you to easily display pop-ups on the exit intent and automatically push the email addresses to your SendinBlue account. Connect SendinBlue with your ecommerce, CMS and other apps including: WordPress, Drupal, Magento, Prestashop, Shopify, Zapier and more.

Clear and Complete Reports
View your results in real-time, or any time. Your results' history is stored and ready to export! Use the Heat Map to see the areas on your campaign where contacts interact the most.

Statistics you Need
Review reporting on your open rates, click rates, hard bounces, or create custom metrics to follow.

Google Analytics
Want to track the traffic sources to your site? Integrate SendinBlue with Google Analytics and monitor traffic driven by your email campaigns.

Pricing starting from:

€19.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Sendinblue

Save Money.
Get competitive email marketing pricing. For most customers, switching to Sendinblue provides substantial savings that you can reinvest in other areas important to your business.

Save Time.
Manage email marketing, text message (SMS) marketing and transactional messaging (via email & SMS) within a single Sendinblue account.

Get Help.
Supported by a team that’s dedicated to your success. While other services skimp on service, we’re here to help you by email, phone and Twitter!

Typical Customers

  • Freelancers
  • Small Businesses (2-50)
  • Mid-size Companies (51-500)
  • Large enterprises (500 and more)

Deployment

  • Cloud-based
  • On-premise

Markets

United Arab Emirates, Argentina, Austria, Australia, Belgium , Bulgaria, Brazil, Canada, Switzerland, Chile, China, Colombia, Czechia, Germany, Denmark, Spain, Finland, France, United Kingdom, Greece, Hong Kong SAR China, Croatia, Hungary, Indonesia, Ireland, Israel, India, Italy, Japan, Malta, Mexico, Malaysia, Netherlands, Norway, Philippines, Poland, Portugal, Romania, Serbia, Sweden, Singapore, Slovenia, Slovakia, Thailand, Turkey, United States, South Africa

Supported Languages

Dutch, English, French, German, Italian , Portuguese, Spanish

Pricing starting from:

€19.00/month

  • Free Version
  • Free Trial
  • Subscription

Images

Sendinblue Software - Manage your contacts easily with built-in advanced filters.
Sendinblue Software - Know exactly what your email looks like for your contacts with our advanced preview tool
Sendinblue Software - Enjoy unlimited automation with advanced workflow capabilities, starting at 65 USD / mo.
Sendinblue Software - Use our A/B test feature and let hard data pick the best version to improve your Open Rates
Sendinblue Software - Let our advanced algorithms choose at what time to send each email to improve your open rate
View 6 more
Sendinblue video
Sendinblue Software - Manage your contacts easily with built-in advanced filters.
Sendinblue Software - Know exactly what your email looks like for your contacts with our advanced preview tool
Sendinblue Software - Enjoy unlimited automation with advanced workflow capabilities, starting at 65 USD / mo.
Sendinblue Software - Use our A/B test feature and let hard data pick the best version to improve your Open Rates
Sendinblue Software - Let our advanced algorithms choose at what time to send each email to improve your open rate

Features

Total features of Sendinblue: 77

  • AB Testing
  • API
  • Archiving & Retention
  • Auto-Responders
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Contact Database
  • Contact Management
  • Content Management
  • Customer Segmentation
  • Customisable CTAs
  • Customisable Forms
  • Customisable Templates
  • Customizable Fields
  • Customization
  • Data Import/Export
  • Data Recovery
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Event Triggered Actions
  • For Small Businesses
  • For Startups
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Management
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Marketing Automation
  • Message Personalisation
  • Mobile Access
  • Mobile Optimised Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Performance Metrics
  • Queue Management
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Routing
  • SMS Messaging
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Simple Mail Transfer Protocol (SMTP)
  • Social Media Integration
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Template Management
  • Third Party Integrations
  • Unsubscribe Database
  • WYSIWYG Editor
  • Web-based Deployment
  • Website Analytics
  • Website Visitor Tracking
  • Whitelisting/Blacklisting

Alternatives

AWeber

4.4
#1 Alternative to Sendinblue
AWeber is a market leader of small business email marketing software. Founded in 1998, AWeber has over 20 years of...

Klaviyo

4.7
#2 Alternative to Sendinblue
Klaviyo is a growth marketing platform that helps you deliver more personalized experiences across owned marketing...

Mailjet

4.3
#3 Alternative to Sendinblue
Send, track and deliver both marketing and transactional emails with Mailjet. Our cloud-based infrastructure is unique...

EmailOctopus

4.7
#4 Alternative to Sendinblue
EmailOctopus is a low-cost email marketing platform that offers simple yet powerful tools for growing and engaging an...

Reviews

Overall rating

4.5 /5
(1,525)
Value for Money
4.5/5
Features
4.4/5
Ease of Use
4.5/5
Customer Support
4.5/5

Already have Sendinblue?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 1,525
Robin
Overall rating
  • Industry: Leisure, Travel & Tourism
  • Company size: 2-10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Sendinblue. For those that want an all in one solution for mail, marketing, list management

Reviewed on 27/11/2022

Before Send in blue I had dabbled with mailchimp and found it so hard to do anything and all the...

Before Send in blue I had dabbled with mailchimp and found it so hard to do anything and all the time being punished with the financial hits of the charges. Once I signed up for Sendinblue the whole mailshot, landing page, website to data opt in became a breeze. Anytime I faltered I went back to the sendinblue videos or course. Everything is a delight to do and creating a campaign less painful than before and the deliverability is high. A true winner of an experience.

Pros

Send in Blue makes is easy to mark out and make a plan of action so you know what you want to do. From the campaign email through to the landing page, to the sign ups and all integrated nicely with my wordpress website and Elementor. As it is all in one place you can skip in and out and work on components and filter and sort the emails. Make a list of what you want and Send in Blue has it somewhere. I even took a certified course in send in blue on marketing automation using send in blue (free course).

Cons

The only downside to Sendinblue for me was my lack of knowledge. However Sedin blue top the rescue with their free courses. Now I invested a few days of y time doing them and in the process the light bulb came on on what I needed to do. Once I got it, those training courses were the perfect tutor, they not only taught me automation and everything else, better, they did it so I could do what I learnt in the Sendinblue dashboard. Win win

Clément
Overall rating
  • Industry: E-Learning
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

A great service at a justified price.

Reviewed on 3/10/2022

Pros

Sendinblue is honestly the solution I've been looking for since the beginning when it comes to emailing and marketing automation.

It gives you the ability to organize your contacts in a very granular way through their list and tag management.

With their marketing automation system, you can send very specific emails to these users and add even more tags based on their actions (opened or read, for example), but I’m not done!

You can even "hijack" their marketing automation system to not send emails at all, but instead automatically add tags to your users after a certain action (or inaction) on their part on your website, which could then add them to another marketing automation system...

You get the idea, the possibilities are almost endless and if you are looking for the best system to track your contacts and talk to them in a very unique way, don’t look any further.

Another very important point is that Sendinblue charges you on the number of emails you send per month, not the number of contacts you have (yes, I'm looking at you Mailchimp). This billing system makes more sense and the ROI is much easier to calculate.

Finally, Sendinblue is growing more by the day, and propose now a CRM and a chatbot that I found very effective to convert my traffic on my landing pages.

Cons

Honestly, there's not much I don't like about their service. The chatbot is expected to become a paid option in the future, and that's a bummer. Their integrations with other services are also not as developed as it can be with other market leaders.

Check on your end to see if Sendinblue is compatible with your other critical services, they still have plenty of integrations.

Mike
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Sendinblue is a great email marketing platform

Reviewed on 27/7/2022

Overall, I have had a positive experience with Sendinblue. The platform is easy to use and the...

Overall, I have had a positive experience with Sendinblue. The platform is easy to use and the reporting features are really helpful in improving my email marketing results. I would definitely recommend Sendinblue to anyone looking for a good email marketing solution.

Sadly we missed alot of other features, so we switched over to a more complete platform. But price wise sendinblue is GREAT for email marketing!

Pros

I have been using Sendinblue for a while now and I have to say that I am really happy with it. It is a great platform for sending out newsletters and other automated emails. The reporting features are also really good, and I have been able to improve my open rates and click-through rates thanks to the insights I have gained from the reports. Overall, I would highly recommend Sendinblue to anyone looking for a great email marketing platform.

Cons

I didn't really like the fact that I couldn't personalize my emails as much as I would have liked. I also found the interface a bit confusing at times.

Alternatives Considered

ActiveCampaign

Reasons for Switching to Sendinblue

I chose Sendinblue because it is easier to use and has better reporting features than Activecampaign. The platform is also a lot cheaper, which was a big plus for the customer at that time.
Kim
Overall rating
  • Industry: Law Practice
  • Company size: 11-50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Excellent choice for light use email marketing

Reviewed on 21/7/2022

I was delighted with my experience using sendinblue, their customer service is absolutely amazing,...

I was delighted with my experience using sendinblue, their customer service is absolutely amazing, professional and personable.
The affordability made it an ideal choice for our firm as we do use email marketing, however we don't use it frequently enough to justify paying a high subscription price.
Sendinblue is easy to use.
We do not have a dedicated marketing team so it's vital that my team and I can easily learn to use the software, and use it well enough to see results.
Sendinblue is the best low cost software I've used in this category, again my experience was wonderful.
The only drawback is that if you're a large company, or use this service quite frequently or heavily, you may be disappointed by the services offered.

Pros

Sendinblue is affordable and easy to use. I was able to set up sendinblue with ease.
For businesses who don't use a great deal of email marketing it is ideal and convenient.
It offers email automation, email templates with drag and drop, and online learning tools to help you get the most out of sendinblue.
Helpful insights and detailed analytics are available and allow us to improve our email marketing.
Another great tool is contact management.
Overall sendinblue has all the tools for our business needs.

Cons

The only con is that it lacks some of the extra services that other products offer. While this is not a concern for us at this time, in the future that may change and of course some businesses need those extra features.

Alternatives Considered

MailerLite and Mailchimp

Reasons for Choosing Sendinblue

When comparing the setup and ease of use for both products, plus how well it suits our needs, sendinblue was the clear choice.

Switched From

Constant Contact

Reasons for Switching to Sendinblue

I simply liked sendinblue better, the screen previews I saw looked easy to use. Although it's trivial I liked the name and the color scheme matches that of our local university, it's also just pleasing to the eye.
Kevin
Overall rating
  • Industry: E-Learning
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Amazing Value, Great Deliverability, Powerful Featureset, Some Learning Curve and Rough Edges

Reviewed on 19/5/2021

Pros

I love the value of this product. I can send more emails to way more contacts for less money.

The automation features are powerful and flexible, including jumping from one automation to another or repeating part of a workflow based on action or inaction. I love it.

Deliverability is the best I've seen and they make it easy to track issues with particular domains. Thank you!

Analytics and reports are solid.

Cons

The onboarding was a mess with errors in their documentation: it took us three months or so, so plan for that. Their support was AWFUL then but has improved dramatically in the year since so I would not be surprised if onboarding has improved.

Their SMS feature is not that useful: I can automate sending SMSs but if anyone replies, I can receive it but cannot reply to them individually. The SMSs come from a random number that is not consistent so recipients cannot effectively add you to their contacts or send a text to that number. Probably better to use a separate SMS service.

Their advanced email personalization is difficult to set up. Basic stuff like first name is easy but populating event-based info like order details is hard.

Alternatives Considered

HubSpot Marketing Hub

Reasons for Choosing Sendinblue

We switched from HubSpot to save money, improve deliverability, and to include transactional emails.

Reasons for Switching to Sendinblue

Great value with lots of powerful features.
Showing 5 reviews of 1,525 Read all reviews

Sendinblue FAQs

Below are some frequently asked questions for Sendinblue.

Sendinblue offers the following pricing plans:

  • Starting from: €19.00/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Available

Sendinblue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Try Sendinblue with a free account and send up to 9,000 emails per month (300 emails per day). As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 20,000 emails per month for just $25 -- or send even more emails at great prices.

Sendinblue has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

Sendinblue supports the following languages:

Dutch, English, French, German, Italian, Portuguese, Spanish

Sendinblue supports the following devices:

Android (Mobile), iPhone (Mobile)

Sendinblue integrates with the following applications:

Adobe Commerce, BigCommerce, Chargify, Convertful, Drupal, Everwin CXM, Freshdesk, GRC Contact, GetSiteControl, Google Analytics 360, Gravity Forms, Hyperise, Intercom, Jimdo, LeadSync, MailOptin, MailPoet, Microsoft Outlook, NiftyImages, Ninja Forms, Nosto, OptinMonster, PayPal, Personizely, Pipedrive, Poptin, PrestaShop, Privy, Salesforce Marketing Cloud, Shopify, Streak, SugarCRM, Sumo, TOPOL, Typeform, Unbounce, Wisepops, WooCommerce, WordPress, Wufoo, Zapier, Zendesk Suite, Zenkit

Sendinblue offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

See all software categories found for Sendinblue.