About Wistia

Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos — all in one place. The platform is packed with features like live streaming, video player customization, integrations with your marketing tech stack, industry-leading video analytics, lead generation tools, and more. Plus, with educational resources and world-class support, Wistia has your back as you level up your video marketing strategy. Today, over 425,000 marketers around the world rely on Wistia to drive business growth with video.

Learn more at www.wistia.com

Create:
Wistia makes it easy to spin up webinars and live virtual events in seconds. With Wistia’s Live features, you can create custom registration pages, schedule your events, and start building an audience. When it’s time to go live, you’re in control. Engage your audience with multiple panelists, dynamic layouts, and chat. After your event, edit your webinars right in Wistia and keep the leads flowing with an automatic on-demand experience.

In a few simple steps, you can trim and edit videos to make them look more professional and polished. Wistia’s easy-to-use video editor helps you to clean up the beginnings and ends of videos, and create clips to share on social platforms—all without needing to bug your production team.

Host:
Host and share your video content effortlessly with Wistia. Wistia’s cloud-based video CMS allows you to quickly upload, tag, organize, and share video content with your team. And when it comes to playback, Wistia offers outstanding reliability and fast load times, so your site speeds, and your viewers, never have to slow down.

Sharing and embedding videos with Wistia couldn’t be easier. Wistia offers embed codes and simple one-click sharing to social channels so you can distribute videos to your website, YouTube, LinkedIn, and Facebook. Wistia automatically includes SEO metadata in its embed codes, so your embedded videos are optimized for Google search.

Wistia’s customizable video player lets you create perfectly on-brand, ad-free viewing experiences for your audience. From custom colors and controls, to adding your company’s logo, the video player lets your brand shine. And with Channels, you can create stunning video galleries so viewers can binge and subscribe to your content, or quickly skim your video libraries, like a support center, testimonial gallery, or learning series.

Video engagement tools in Wistia give you options to nurture viewers through your marketing funnel. You can add annotation links or full-screen calls-to-action to encourage users to click through to more content. Or, position an email collector form on your video to generate leads and develop deeper connections with your audience.

Wistia seamlessly integrates with your existing marketing tech stack, too. Send Wistia’s video analytics data to your marketing automation tools, like HubSpot, Adobe Marketo Engage, and Pardot. You can also connect Wistia to other popular marketing tools including Intercom, Mailchimp, Zendesk, Google Analytics, Descript, and Emma.

Measure:
Understand the impact of your videos, measure ROI, and determine what to make next with Wistia’s powerful video analytics. A centralized dashboard helps you understand how your content is performing so you can quickly spot trends over time. Video heat maps let you know how your audience is watching your videos second by second—you can see where viewers are watching, re-watching, and skipping your content, right down to the individual viewer.

Video A/B testing lets you see how different variables—like player color, and custom thumbnails—impact your video’s play rate and engagement. Once the data’s in, you can declare a winner and the video that resonated most with your audience will automatically be served without needing to touch the embed code.

Pricing starting from:

US$19.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Wistia

A complete video marketing platform
Wistia is a video marketing platform that helps teams create, host, and measure the impact of their videos — all in one place.

Create compelling webinars and live virtual events
Create webinars and live virtual events with customizable registration pages in seconds. Engage your audience with professional layouts. Quickly edit your recordings with Wistia’s built-in editor. And continue to generate leads with a custom landing page after your event.

Host and share videos effortlessly
Easily upload, organize, find and share and embed video content with Wistia’s powerful cloud-based video CMS.

A professional video player that’s beautifully on brand
Match the look and feel of your brand and deliver exceptional viewing experiences with a customizable video player and stunning embeddable video galleries.

Analyze video impact to prove ROI
Identify who’s watching your videos and use video engagement data to nurture leads through your marketing funnel with industry-leading analytics.

Easy integration with your marketing tech stack
Wistia integrates with many of the tools you already use so your marketing workflows are more efficient and data-rich. Send Wistia video data to your marketing automation platform and CRM instance. Report data out to your analytics tools. Quickly publish videos to email campaigns, social platforms, support tools, and more.

Expert support and video marketing advice
Get the advice you need to help your business thrive with video from our team of video marketing experts and a library of world-class educational content.

Typical Customers

  • Freelancers
  • Small Businesses (2-50)
  • Mid-size Companies (51-500)
  • Large enterprises (500 and more)

Deployment

  • Cloud-based
  • On-premise

Markets

Canada, United Kingdom, United States

Supported Languages

English

Pricing starting from:

US$19.00/month

  • Free Version
  • Free Trial
  • Subscription

Images

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Features

Total features of Wistia: 23

  • Brand Overlay
  • Bulk Uploading
  • Closed Captions
  • Collaboration Tools
  • Content Management
  • Customisable Branding
  • Inside the Video Search
  • Lead Capture
  • Mobile Screen Support
  • Multi-Channel Distribution
  • Multimedia Support
  • Privacy Options
  • ROI Tracking
  • Rapid Creation
  • Reporting/Analytics
  • Search/Filter
  • Social Sharing
  • Third Party Integrations
  • Video Editing
  • Video Looping
  • Video Management
  • Video Streaming
  • Website Analytics

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Reviews

Overall rating

4.7 /5
(160)
Value for Money
4.2/5
Features
4.5/5
Ease of Use
4.6/5
Customer Support
4.6/5

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Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 160
Cameron
Overall rating
  • Industry: Computer Software
  • Company size: 501-1,000 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great video delivery software - if you want to upgrade from YouTube you can't go wrong.

Reviewed on 9/7/2018

Quick and easy way for our videographer to share videos on our team and for us marketers to put it...

Quick and easy way for our videographer to share videos on our team and for us marketers to put it up on the website. Wistia is a good growing company and always improving.

Pros

Great software that integrates well into our website, currently hosted in HubSpot. It's code is simple and easy to swap in and out to add a nice lightbox feature on our site. Player is reliable and hardly ever has issues. We post all our company videos to Wistia and it integrates well with forms/turnstiles.

Cons

System is simpler and I wish that there were more features when integrating - like more info on turnstile forms. I wish that it was a little nicer on the layouts of the video pages themselves, but that's being nit-picky. Good software for video delivery.

Jacco
Overall rating
  • Industry: Photography
  • Company size: 51-200 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Analytics for our videos

Reviewed on 5/12/2018

To better control and brand the video experience, as well as gain insights to how prospects...

To better control and brand the video experience, as well as gain insights to how prospects interact with the videos, Wistia provides all the essentials functionalities.

Pros

The detailed analytics Wistia can provide for our videos is insightful, from regular views to advanced stats on rewatches, where people watched from and what part of the video they dropped off. Combined with integrations like Marketo we can capture leads and engage them along the way.

Cons

Watch that there is an added fee once you surpass the bandwidth limit, the cost of success!

Shelley
Overall rating
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

I have used this program to edit videos and add calls to action for marketing purposes.

Reviewed on 27/4/2018

Pros

I really like the ease of use with this program, it is very easy to get started. I like that it is free to use with limitations, but not too many. so that you can still utilize the important functionality.

Cons

I don't like that you can only create three videos with the free version, other than that it is hard to think of much else that I dislike about it.

Rebecca
Overall rating
  • Industry: Computer Software
  • Company size: 501-1,000 Employees
  • Used for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

A decent software for video marketing

Reviewed on 18/4/2021

Wistia was a great piece of software that let us store our videos for easy sharing with external...

Wistia was a great piece of software that let us store our videos for easy sharing with external parties. I also really liked being able to store a tutorial channel on it and customizing the landing page easily and aesthetically.

Pros

We originally subscribed to this because we needed something to store all the videos we were making. We wanted to be able to share videos in some of our email campaigns. We also wanted to house our tutorial channel somewhere and was able to create a nice landing page to go with it. It was relatively easy to use and learn!

Cons

The price was a bit steep for what we needed it for (eg. storing and sharing videos). Many other platforms would do the same job just fine and we actually ended up switching. However, I know that many organizations love to use Wistia! It was just too robust for what we needed it for.

Dustin
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2-10 Employees
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Finally! A great alternative to YouTube and Vimeo for Videos

Reviewed on 1/10/2015

The nice thing about Wistia is that it allows you to track which of your videos are actually seen,...

The nice thing about Wistia is that it allows you to track which of your videos are actually seen, which parts of viewed (or skipped, or rewatched), and by whom (or at least by which IP locations).

The statistical part means that you can use this tracking to make better videos that have a higher engagement or a better conversion ratio.

Another great thing that I like, which I do not get with the Vimeo Pro account, and which is also not possible on YouTube, is the ability to have a turnstile embedded within the video. This allows you to collect somebody's contact info partway through the video to watch the rest. You can also embed nice looking calls-to-action within the video itself, which is helpful for doing any sort of Marketing Automation.

All in all, it's a great service, especially for small business owners. The cost is affordable, and the value you gain is quite high.

Pros

Stats, stats and more stats!
Able to have a Turnstile (to request a viewer's contact info)
Can create a Call to Action
Easy to Embed in a Website
Affordable
Lots of areas to customize

Cons

Cannot really think of any cons. It would be great if it were more seamlessly integrated into GetDrip. Another thing that I see with my ScreenFlow (screen capture software for Mac), is that I can click "Publish To" and send the rendered video directly to YouTube and Vimeo. It'd save me time if I could also publish directly to Wistia.

Showing 5 reviews of 160 Read all reviews

Wistia FAQs

Below are some frequently asked questions for Wistia.

Wistia offers the following pricing plans:

  • Starting from: US$19.00/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Available

Pricing for Wistia starts at $19/feature/month. It is also available for free of cost. Plans include: Free - $0. Plus - $19 flat rate, per month. Pro - $79 per feature, per month. Advanced - 319 per feature, per month.

Wistia has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500

Wistia supports the following languages:

English

Wistia supports the following devices:

We do not have any information about what integrations Wistia has

Wistia offers the following support options:

Email/Help Desk, Knowledge Base, Phone Support, Chat

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