Net-Results

This solved a big cost problem for us. We were overpaying with our old solution (about $80k per year). This was much more manageable and much simpler to implement/use. We realized that a lot of reasons we had purchased the old solution, in the end didn't matter and we didn't use them the way we thought we would. Finding a solution that was easier to use made work much more enjoyable.

This robust yet easy to use system offers addictive web intelligence along with intuitive marketing automation. Sales and marketing departments alike can garner valuable information from Net-Results -- using the data to follow up on hot prospects, generate interest and behaviorally target customers and so much more.

For us as a marketing agency, it's a vital tool for running multi-faceted marketing campaigns that contain more than one layer of touch for best results. Not only will it track effectiveness of your campaigns, but you can set it to respond in a customized way to your prospects based on their actions. Response-based follow-up is the key.

And the best part is the price point. We've worked with other systems that cost an order of magnitude more -- and aren't NEARLY as straightforward as Net-Results. The ROI is truly a no-brainer with this system, and we recommend that each and every one of our clients get it if they're serious about their marketing and sales goals.

We've been on the hunt for a while for a powerful MA solution, that was easy to use, and priced for a small marketing team. Those three are very hard to find together. It's easy to find the powerful one, harder to finda powerful and easy to use one, and nearly impossible to then be able to afford it.

With Net Results we have been able to easily get these benefits, which is what we set out to do:
- automated emails in a drip campaign that Sales can remove people from

- lead scoring and alerts that go right to the lead owner

- weekly reports to each Sales person with their hottest lead

- very finely tuned segments that can be used for alerts, emails, and scheduled reports

- integration with Salesforce. The Sales team can basically trigger their own emails

I must begin this review by stating the following: I used Net-Results on a trial basis and chose to skip the training as I wanted to see how intuitive it was (though I did tap the customer support team a few times). Furthermore, I am a former Pardot user and I also did a trial of HubSpot and GreenRope. For the sake of simplicity, my comments are in bulleted format.

' Customer support ' The customer support team blew me away; they were extremely helpful and responsive. They were also very open to feedback to improve the tool.
' Sales process - not overly aggressive (unlike others) but very accommodating and responsive
' Pricing ' in comparison to other platforms and based on my budget, Net-Results offers the best overall value. They don't nickel and dime you for `a la carte' features.
' User interface ' very intuitive for someone familiar with marketing automation but may require orientation for newbies
' Dashboards ' the right information, where you expect it, clear and easy to consume, and aesthetically pleasing
' Reports' pulling reports was intuitive but I could not find a way to pull extensive user reports (this is most likely due to waiving the training)
' Set-up ' Initial set-up was very straight-forward and very fast and required very little IT support. Frankly, in comparing it to my Pardot experience, I'm at a loss as to why a consultant was required to set up Pardot and why it took over a month to get Pardot up and running.
' Features ' my use was limited to the below:
o Email & campaign builder - both were very easy to use and intuitive
o Form builder ' I did not build any standalone forms but I did link an existing contact form to Net-Results and was amazed at how easy it was to connect
' Marketing automation workflows/trigger marketing and segmentation ' while I did not use these features during my trial I did peruse them and found them to be more user-friendly than Pardot's drip marketing builder.